PureB2B

JUNE 9, 2022

Since customer data will form the basis of your marketing strategy and is instrumental for refining your customers’ experience, it’s crucial to implement a variety of methods to collect the right kinds of information. Collect Website Analytics and Customer Data. First, you should have a target audience in mind.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Marketing Interactions

OCTOBER 15, 2021

Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). 69% of B2B marketers are responsible for some (41%) to all (28%) of customer experience ( Capgemini ). Edelman/LinkedIn ). The Heart of RevOps is Revenue.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Inbox Insight

SEPTEMBER 10, 2021

81% of marketing professionals research more than 6 pieces of content before committing to a purchase decision. The main struggles identified by HR professionals under the area of employee engagement are HR management (29.55%), people analytics (22.73%) and employee experience (18.94%). Key challenges in the HR community.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

Madison Logic

NOVEMBER 30, 2023

By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

PureB2B

DECEMBER 19, 2020

Historically, predictive analytics and intent have not crossed paths. As marketers realize this struggle and look to evolve their marketing data, intent should be required to evolve as well. Blending Intent and Predictive Analytics. That’s where predictive analytics comes in. The Future of Predictive Analytics.

Intent 62

Intent Analytics Work Management Marketing Management 62

PureB2B

DECEMBER 19, 2020

Historically, predictive analytics and intent have not crossed paths. As marketers realize this struggle and look to evolve their marketing data, intent should be required to evolve as well. Blending Intent and Predictive Analytics. That’s where predictive analytics comes in. The Future of Predictive Analytics.

Intent 62

Intent Analytics Work Management Marketing Management 62

Aberdeen

FEBRUARY 15, 2019

He also explores the lead scoring use case for AI, which uses B2B prospects’ intent signals and stage of the buyer’s journey to determine the quality of the lead and likelihood of a purchase. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Industry News. Exploring Search Intent.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

6sense

JANUARY 7, 2016

Marketing Operations – a lot of managers make the mistake of looking for a purely technical player for this role. In reality what you need is a flexible mind who understands the craft of marketing and the analytical challenge of managing nurture streams. Bonus round: The X-Factor.

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

PureB2B

JULY 7, 2022

It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase. 55% of sales leaders are using intent data to grab in-market leads.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Zoominfo

JUNE 25, 2021

Average cost or price per unit measures the marketing costs your company spent on a single purchase of your product or service. Number of proposals sent indicates if your sales reps are prospecting to the right in-market buyers. Number of leads in each funnel stage looks at leads from a sales and a marketing perspective.

Sales Management 227

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 227

Heinz Marketing

JULY 9, 2021

Fuel lower funnel conversions: purchases, App downloads, video views, and more. Tap into campaign optimization and real-time analytics. Use the Audience Explorer for buyer engagement across the B2B web, the only real-time search tool. Personalize content and confidently connect with in-market buyers.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Inbox Insight

NOVEMBER 30, 2021

How many sources of information do they rely upon when deciding on a new technology purchase? We’ve pulled together 24 of the best Tech Buyer Insights to help guide tech vendors in where they should be focusing their efforts as we head into 2022. What are their most pressing pain points?

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

Content4Demand

SEPTEMBER 8, 2021

Like I mentioned above, the focus of modern content marketers is to know more about their buyers and enable those individuals and buying teams with relevant content— without making them fill out forms. We also layer in the keywords buyers are searching, so they get served the series that makes the most sense for them (pun intended).

Intent Data 84

Intent Data Intent Content De-duplication 84

Madison Logic

DECEMBER 14, 2021

The Combined Data Set Included in Latest ML Platform Release Provides ABM Marketers with Insights into an Account’s Propensity to Purchase. ML Insights unifies three powerful signals under one umbrella to create a holistic view of companies demonstrating the highest propensity to purchase. NEW YORK, Dec. NEW YORK, Dec.

Account Based Marketing 52

Account Based Marketing B2B Marketing Advertising Agencies Paid Search Agency 52

Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. Everyone uses Google Analytics. After all, while I may care in general about traffic volume, in the era of account-based marketing , I care more about traffic volume from the specific accounts I’m pursuing.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Aberdeen

JULY 5, 2018

Operations Optimization: In-Market Buyer Intent is Strong. The six-month in-market buyer intent trendline for “Operations Optimization” shows a steady upward slope as well as a recent sharp spike– from 9,000 researchers in May 2018 to 42,000 in early June 2018 (Figure 1). Source: Aberdeen/Bombora, June 2018.

Marketing AI 40

Marketing AI Optimization Bombora Buyer Intent 40

Inbox Insight

NOVEMBER 30, 2023

Diving down deeper, our first party research uncovered nearly a third perceive their Data Analytics Infrastructure as average to poor. With 39% planning to invest in Data Analytics over the next 12 months, our research shows there’s significant market opportunities for MarTech vendors with Analytic solutions to capture demand.

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80