Martech

DECEMBER 4, 2023

Use heat mapping and behavior analytics tools like Microsoft Clarity to help identify any opportunities for improvement. The most critical factor for marketing success is creativity (47%), followed by media (38% encompassing reach, targeting, recency, and context), according to Nielsen. Also, review your value proposition.

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

Hubspot

NOVEMBER 24, 2020

Analyze your customers’ behavior with marketing analytics with HubSpot CRM. Segment your buyers based on their buying frequency, recency, and monetary metrics (RFM segmentation). Filter your best customers by separating them into categories with HubSpot’s Smart Lists , and send personalized emails to them.

Paid Search Agency 101

Paid Search Agency eCommerce Customer Satisfaction Ad Frequency 101

Webbiquity

FEBRUARY 23, 2010

5 Simple Tips for Creating a Content Culture at Your Company by Hubspot’s Inbound Internet Marketing Blog. Tags: Business Blogging Adrian Mott blog topic ideas blog writing tips blogging for business Chris Baggott corporate blogging Glen Allsopp HubSpot Kim Roach Lifehack Marko Saric Mike Consol Rick Burnes SEO ViperChill.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Hubspot

FEBRUARY 12, 2018

They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face. Vanity metrics include data such as social media followers, page views, subscribers, and other flashy analytics that are satisfying on paper, but don't move the needle for your business goals.

Campaigns 77

Campaigns Planning Marketing Analytics Tools Click Rate 77

Albacross

NOVEMBER 4, 2021

For example, it can be behaviors tracked by website cookies, interactions within Intercom, data from Google Analytics, and recorded engagements in Salesforce. You can start by building an intent scoring system by checking the following: Recency: when is the last time that they visit your website. Source: Hubspot , 2021).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

SocialPilot

JANUARY 16, 2024

Recency : The most recent posts will be prioritized to rank higher on the feeds over days or week-older posts. With recency being a major factor in ranking a post on Instagram, choosing the right time to post becomes more prominent. Post more frequently on the platform at peak times to use the recency factor to your advantage.

Best Practices 115

Best Practices Social Media Opt-out Ideal Customer Profiles 115

Hubspot

AUGUST 14, 2013

A shot from a card-sorting exercise here at HubSpot Headquarters. If your marketing analytics software provides it, a conversion assists report is perfect for deciding what should go into your main navigation. Below you can see an example of the conversion assists report for HubSpot. Assists Report. Visitors Flow.

Marketing Websites 28

Marketing Websites Clickthrough Advertising Agencies Top of Funnel 28