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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

These stats will help you know how video marketing influences customers. Common Video Marketing Statistics 1. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Video Consumption Statistics 18. Let us start with general social media video statistics.

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Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B

Top Rank Marketing

Penn @cspenn Alli Berry @AlliBerry3 Dusty DiMercurio @dustycd Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry. Have you seen an important B2B marketing news item we haven’t yet covered?

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The Ultimate Guide to Social Media Analytics

Hubspot

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

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YouTube vs. Vimeo: Which Video Platform is Best for Your Business?

Hubspot

YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. To help you find the best fit for your company's unique needs, we compared YouTube directly against smaller, more niche platform Vimeo across a number of factors. YouTube vs Vimeo. Winner: YouTube.

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Have Your Best Q4 Yet with These Important B2B Marketing Statistics for 2019

BenchmarkONE

Knowledge is power, especially when it comes to information that can help you market better, stronger, and more effectively. Here are 32 B2B marketing statistics for 2019 that will help guide you through Q4 — and beyond. 3 out of 4 B2B content marketers uses sales feedback and website analytics to research their audience.

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YouTube Launches New and Improved YouTube Analytics

Hubspot

It looks like the marketer's cry for more data has reached YouTube's ears, and not too long after Facebook beefed up its analytics with new features for Facebook Insights. Here are the four latest features YouTube Analytics will tack on to the almost-defunked Insights. New Dashboard Overview. More Detailed Reports.

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A Guide to Writing Industrial Blogs: What Manufacturing Content Marketers Need to Know

Tiecas

Here are three statistics on B2B blogging that should convince you. HubSpot ) Industrial blogs are essential in a content marketing strategy for several reasons: Thought leadership : Blogs provide a way to establish the company as a thought leader. Here’s the tricky part, you have to strike a balance between helping and selling.