Google’s Angry Birds
OCTOBER 7, 2013
Google’s announcement of their new search algorithm, Hummingbird , has certainly received a lot of attention from the press, both in the SEO industry and in the general business press. This chart is MozCast ’s “weather report;” it shows turbulence in the Google algorithm over time. The hotter and stormier the weather, the more Google’s rankings change.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. As will be the case for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count: 400,000.
A Brief History of Search & SEO
OCTOBER 26, 2016
And in its relatively short life, it’s matured and evolved rather quickly -- just look at how many changes Google’s algorithm alone has gone through. However, Archie was what Slawski called the “best way to find information from other servers around the internet at the time,” and is actually still (very primitive) operation. The early 2000s saw the beginning of the Google takeover.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
And it isn’t just low-level minions conducting searches at the behest of higher-ups; 63% of C-level executives say they first turn to mainstream search engines to locate information. How does the introduction of Google Instant change SEO tactics? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. Google Instant and SEO.
Digital Marketing 2016: Top 100 Influencers and Brands
APRIL 20, 2016
Aside from the sheer amount of information and data we force ourselves to consume each and every day, there’s one precious unit of measurement which we most commonly neglect. Measurement, analytics, statistics, quantification, optimization – these are the stuff of proven strategies. Google Analytics. WHAT ARE THE EXPERTS SAYING? That’s all! Company.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
Google uses backlinks in their algorithm to determine how search engine results are returned. GA: Google Analytics i s a website and analytics reporting service created by Google that gives you various statistics in regards to website traffic. If you advertise on a site like Google, you’ll pay based on the number of times a visitor clicks on your ad.
Best Cool SEO Tools of 2011
MARCH 1, 2012
HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite. Google (and Yahoo!) This free Windows-based tool generates XML sitemaps for Google, Yahoo and Bing.
25 On-Page SEO Keystones to ALWAYS consider
JULY 2, 2014
That aside, new information is likely to be more relevant—that’s how Google sees it —and is therefore more likely to show up in search. Sites that link out (with optimized links) to other credible and relevant websites are perceived by Google and users as offering more value. Also, consider that dofollow links can ‘leak’ PageRank. 7. Analytics/Webmaster Tools.
4 Easy Ways of Subscribing to Feeds in Google Reader
Buzz Marketing for Technology
JUNE 27, 2008
Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. Easy Ways of Subscribing to Feeds in Google Reader. Google Reader is a very popular online tool for reading RSS feeds. As a result, the number of ways to get a new feed in to Google Reader has multiplied. If you are just getting started with Google Reader, and you don’t have any specific feeds in mind to add, using the built-in add subscription button is going to be your first stop. The Google Reader folks have created â??bundlesâ??
12 SEO Experts Weigh In on SEO 2014 Predictions
JANUARY 3, 2014
2014 will be the year of the Google “Tiger” update – a new algorithm update that Google will claim impacts 5% of sites and is designed to improve overall search quality. With the advent of 100% (not provided) from Google, SEOs are moving away from optimizing pages for queries and toward creating content for audiences, built on topics. How are your own SEO priorities changing?
Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
JULY 22, 2013
Competitive marketing analysis of key websites should include a look at the following factors: Number of Pages: Do your competitors offer a wide array of landing pages , detailed information on pricing, and an about-us page? Your prospects surely don’t have the time to engage with generalized information. The small business landscape is arguably tougher than ever before. Targeting.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales.
Google and the Parable of the Turkey
JULY 22, 2008
The stock market can be brutal when a company fails to meet earning expectations, such as it was last week when Google's stock price fell by 10% despite a 35% increase in earnings. Like the farmer's hungry children, investors are demanding that Google squeeze more out of its turkeys. Before this analogy goes any further, I just want to make it clear that I love Google. Seriously, I am a big fan of Google, which is good because recent news could certainly cause one to spin paranoid fantasies. Consider how much knowledge Google potentially has about its advertisers.
AUGUST 23, 2012
Inbound Links - Use Google Analytics to measure links back to your infographics. Page Views - Google Analytics will also measure pageviews and unique views. SEO Ranking - Measure the pagerank of your infographics on major search engines such as Google and Bing. Social Sharing - Measure tweets and mentions on Twitter and shares on Facebook, LinkedIn and Google+. Decision-making - Infographics speed up information consumption and understanding, resulting in incrementally quicker decisions. Tangible Metrics. Intangible Benefits. External.
Best of 2008 (So Far) - SEO Guidance, Part 3
NOVEMBER 3, 2008
How does Google view search quality, from the inside? How to Optimize for Google â€“ Part 1 of 3 by Internet Search Engine Database In part one of this series, SEO pro Scott Van Achte provides a comprehensive guide to the factors that need to be considered on-page website optimization, including title and meta tags, synonyms, headings and navigation.
Best of 2008: SEO Guidance, Part 4
JULY 6, 2009
Which commonly-held beliefs about Google's algorithm are true, and which are myths? What information should you include in a killer SEO proposal—and what language should you avoid? Google's SEO Starter Guide by the Google Webmaster Central Blog Google made quite a splash when it published this guide last November.
Best of 2008 (So Far) - Cool Web Tools, Part 1
AUGUST 25, 2008
Use Google to track the status of almost any flight or find legal free music downloads? The list includes direct links to register for each service, login and submit a new item, as well as each site's Pagerank and Alexa rank. SpaceTime A search tool that provides "unlimited space," enabling you to search Google, YouTube, RSS, eBay, Amazon, Yahoo!,