B2B Marketing Directions

NOVEMBER 1, 2020

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. The survey results are described in two reports - the 2020 Marketing Operations Survey report, and the Marketing Organization Survey 2020 report.

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Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 of their marketing budget on technology, says Gartner. billion in 2020 to $23.6

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B2B Marketing Directions

OCTOBER 9, 2022

In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.) Spending on marketing analytics appears poised to increase. Spending on marketing analytics appears poised to increase.

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accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Data Source How is SaaS marketing different?

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nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’m an expert in keywording, Google Analytics, and SEO, and I refuse to stop learning how to improve. Computer software . Software development . Rachel Burger . “I

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Hinge Marketing

DECEMBER 11, 2019

How is this relevant to marketers? When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . It reinforced key marketing messages, and satisfied the rational criteria I would use to evaluate brands like these.

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KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

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Crimson Marketing

NOVEMBER 10, 2014

The problem is, by the time you analyze those results, you’ve likely already spent too much—or too little—on marketing. As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way.

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chiefmartech

NOVEMBER 15, 2016

Looking for the latest data on enterprise marketing technology spend? Gartner recently released their CMO Spend Survey 2016-2017. It’s already been in the news because their report showed that marketing budgets climbed for another consecutive year, now up to 12% of total company revenue. Look no further.

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accelerate agency

OCTOBER 21, 2020

Software as a service (SaaS) is a business model which is becoming ever more popular. You need a SaaS marketing strategy that works. One which can help you with what is often the tough job of selling your service to prospective customers. What follows are 12 elements of a successful SaaS marketing strategy.

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DiscoverOrg

FEBRUARY 2, 2017

According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. 2017 is shaping up to be the year where marketing pulls ahead. Why so high?

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Onalytica B2B

JANUARY 8, 2019

I feel like the more I learn and do, the more I need to learn and do to keep up with great ideas and practices in B2B marketing. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. I love what I do and working with other B2B marketing pros.

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sagefrog

FEBRUARY 7, 2024

With the onset of the new year, marketers are urged to assess the current state of their strategies. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital. of overall company revenue. [1]

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Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

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Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

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Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. Imagine a product or service with a six-month sales cycle.

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Martech

OCTOBER 20, 2022

At the risk of being nostalgic, it was a simpler time for our industry: the martech landscape was comprised of a mere 1,000 solutions and nobody had even heard of Cambridge Analytica. Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. .

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chiefmartech

NOVEMBER 26, 2017

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1%

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KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. A focus on existing customers, analytics and digital marketing is emerging. Furthermore, they are shifting their greatest share of the budget (9.2 This is followed by web (9.9

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chiefmartech

AUGUST 29, 2021

But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Allocation of budget is a CMO’s way of “voting with their wallet” for what they think is most important. of the budget. Closely related, marketing analytics was ranked #4 with 11% mean budget allocation.

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Golden Spiral

APRIL 1, 2022

Consulting giant McKinsey pointed towards this change as early as 2007: “…marketers must work more intensively than they have in the past with colleagues in other functions to develop, deliver, and communicate value propositions to consumers who want independent advice and frequently aren’t willing to pay for higher-touch sales and service.”.

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ClickZ

JUNE 5, 2020

Relationship management can be easier when combining automated journeys, predictive analytics and segmentation that can improve the customer experience. What’s important is to introduce AI to our marketing stack as the solution to several of our current problems. Scaling personalization. Improving sentiment analysis.

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Martech

AUGUST 19, 2022

Technical debt in the case of marketing technology is similar to that of software development projects. When I say organizational skills, I’m not talking about time management, analytical thinking, attention to detail, etc. Many corporations embrace team experimentation, especially in software development.

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Vision Edge Marketing

SEPTEMBER 24, 2019

Here are some sobering statistics: Scott Edinger in an HBR article claimed “18% to 69% of Marketing Technology implementations fail.”. A Gartner study in 2019 declared that 54% of analytics insights will not deliver business outcomes thru 2022. Another Gartner study forecasts that 85% of Big Data projects fail.

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Convince & Convert

JANUARY 8, 2014

Other than the 6% of responding marketers that predict they’ll spend less on banners in 2014, where are all these dollars coming from? The oft-reported prediction from Gartner that the CMO will control more technology budget than the CIO by 2017 may in fact turn out to be true, but that’s still three year off – allegedly.

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Marketing Insider Group

FEBRUARY 5, 2024

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?

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Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Integrated CRM. Proven Technology.

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Marketing Graham

SEPTEMBER 1, 2021

I’ve worked with a number of bootstrapped start-ups and while they are waiting for investment their marketing budget is normally limited. Because I’m weird, I actually enjoy getting the most out of a small budget. Take a look at my blog ‘ What is B2B Marketing? 1 Twitter polls. 1 Twitter polls.

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Heinz Marketing

DECEMBER 10, 2023

In “Marketing’s Role Post Purchase” , Payal Parikh explains that it’s more important than ever to remember that loyal customers are an important source of cash flow and organic growth. With a reduced marketing budget, it is essential to bring in revenue from key customers.

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Litmus

OCTOBER 1, 2018

ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report , along with insights from other research we’ve done.

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Content Standard

JUNE 12, 2017

Cassandra is a marketing executive for a mid-size B2B tech company. As she watches her employees pack their bags for Florida, she knows she has to stick around and report on the current state of their marketing budget. As for why spend has continued to trend upward, marketing technology is largely to blame.

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Content Standard

OCTOBER 23, 2017

This estimated $40 billion market is eager to find enterprise customers seeking to build out their marketing technology stack, and the demand for these services is steadily increasing. Additions to your stack will depend on your available marketing budget and what business goals you are hoping to achieve.

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chiefmartech

MAY 16, 2016

Because I’m a rambling blogger and not a professional journalist, I’m going to bury the lede — that a recent Gartner report shows larger companies spending more on marketing technology than advertising this year — but I promise to get to it eventually. 28% of marketing technology spend goes to infrastructure (e.g.,

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Litmus

MAY 4, 2021

For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business. Along with the quickened pace of change, however, comes a unique opportunity to unlock big strategic moves to ready your marketing organization for what’s next.

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SmartBug Media

SEPTEMBER 2, 2022

Growth is possible through a change in perspective and strategy. According to a report from Gartner , marketing executives are embracing a “return to the basics” approach to marketing that prioritizes retention and engagement. This pricing exercise will likely impact your product or service roadmap. Tech Companies.

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Madison Logic

OCTOBER 11, 2022

Not all this time is spent talking to sales about solutions. Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. Buyer intent data is a collection of signals that reveal when a prospective customer is looking for or interested in learning about a solution.

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ANNUITAS

MARCH 4, 2014

Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. Consider her first point on how marketing is becoming increasingly technology-based … absolutely true, but not necessarily a good thing. By 2017 the CMO will spend more on technology than the CIO. ”.

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