Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Sprout Social. Tools come and go.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

BOP Design

OCTOBER 17, 2017

While it’s annoying that your audience of followers has opted in to see your posts and often aren’t being shown your company’s social posts, it doesn’t mean that you should ignore social media altogether. The first step after you’ve created a wonderful, quality piece of B2B content is to share it on your social media channels.

Paid Social Agency 57

Paid Social Agency B2B Thought Leadership Campaigns Thought Leadership 57

KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Facebook Events. There are a multitude of event formats companies can choose from when hosting virtual events.

Paid Content 283

Paid Content Social Media Promotion Media 283

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Marketing Insider Group

APRIL 12, 2021

What paid channels do they use? The leader was social media, followed by paid search. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. Paid media will provide your brand with exposure and help you reach audiences you couldn’t reach before.

Paid Content 361

Paid Content ROI Paid Search Agency Media 361

QuanticMind

APRIL 9, 2020

A great many small-to-medium businesses work with marketing agencies in lieu of hiring their own team. The vast majority of marketing organizations harbor strengths and weaknesses in particular areas and agencies likewise have different experiences, knowledge, and technologies to help with certain channels and strategies.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 59

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Oktopost

MARCH 10, 2022

And when you have to prove the return on investment of each and every red cent, it can be difficult to justify increasing spend on organic social over Facebook ads. And that is why until recently, outside paid advertising, I didn’t think of social as a demand generation tool because I didn’t know that you could really measure it.

Social Media 174

Social Media ROI Media Brand Identity 174

Directive Agency

MAY 20, 2020

For example, if you Google the term “log analysis”, many ads for log analysis platforms show up. Make sure you have a trackable goal (for example, conversions, conversion rate, etc.); Example: Have data-driven and resonating case studies available alongside videos that break down how your product can solve specific problems.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Adobe Experience Cloud Blog

OCTOBER 4, 2012

While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Sprout Social

OCTOBER 4, 2021

For example, you might notice that video content performs significantly higher than other formats, which could help justify a larger production budget for your content team. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

Sprout Social

FEBRUARY 3, 2022

This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. M easurable: This is where analytics come in. Measurable.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Unbounce

FEBRUARY 11, 2021

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. See how many conversions have direct, email, or organic search touchpoints after a visit to a paid search landing page?

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Sprout Social

SEPTEMBER 20, 2018

Racking your brain trying to choose between an organic or paid social media strategy? ” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. Social media is becoming more and more of a pay-to-play channel. The reality, though? mindfulmoments.

Social Media 97

Social Media Organization Webinar Metrics Paid Social Agency 97

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. General social media statements to verify or debunk. Organic content speaks to your current audience, while paid media speaks to potentially new fans.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Sprout Social

MAY 28, 2020

Whether you’re a brand marketer running multiple campaigns or an agency marketer managing multiple clients, an easy-to-use, turnkey solution that facilitates collaboration, execution and reporting all in one place can work wonders. Social campaigns aren’t something you can just set and forget.

Social Media 87

Social Media Work Management Marketing Management Campaigns 87

SmartBug Media

DECEMBER 13, 2021

How to find UTM tag data in Google Analytics. UTM tags help inform analytics tools like Google Analytics on how to categorize incoming traffic data. Standard UTM parameters , or “tags,” include: Source: The social network, search engine, or specific source that drove the traffic to your site.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

KoMarketing Associates

DECEMBER 21, 2017

This was a fun piece he did back in August on how to turn everyday life into content and on top of real examples, he gives us some tools he keeps handy. The State of Paid Social 2017. 3 Ways to Build a Better Agency-Client Relationship. Why AI, Machine Learning and Big Data Really Matter to B2B Companies.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. We saw Facebook’s algorithm update rock the business world, for starters. Web traffic metrics.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Rain: The Growth Agency

MAY 19, 2020

As we come together in our respective communities to battle the coronavirus pandemic, one thing is very clear: Companies that have acted the fastest will likely emerge in the best shape. In my 20-plus years running a marketing agency, I’ve never seen such incongruity in terms of sales performance.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Cost Per Thousand 52

EveryoneSocial

JULY 7, 2021

Today, the person behind the social media accounts — their personality, authenticity, and ability to connect and engage with others — is key to the success of a brand. More than 80% of consumers use social media to engage with companies, and Instagram leads the way with 36% of its users following a brand.

Social Media 110

Social Media Social Marketing Advertising Agencies Media 110

Sprout Social

FEBRUARY 24, 2022

Ability to build brand awareness: Increased monthly impressions by X% month over month, or grew Facebook post reach from 4,000 to 12,000 people. Paid social stats : Decreased ad CPC by $X by adjusting audience targeting. Use Sprout Social’s reports to quickly and easily pull these metrics. Highlight hard and soft skills.

Social Media 106

Social Media Template Media Cross-Selling 106

SmartBug Media

JUNE 24, 2021

Social media has become an increasingly competitive space over the past few years, and captivating your audience’s attention while stirring conversations around your brand can be more difficult than ever. While considering social media for your company, it’s important to ask yourself, “Is my company seen as an industry leader?”

Social Media 52

Social Media Tips Media Paid Social Agency 52

QuanticMind

JANUARY 10, 2020

For businesses with an established online customer base, delve into your web analytics solution to identify key demographic information about customers that convert. For example, if you sell trendy women’s clothing, your ideal customer may be female, in her 20s or 30s living in a major metropolitan area. 18-25 or senior citizens?

Social Media 52

Social Media Media Paid Social Agency Mobile Advertising 52

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. This is true despite all the headwinds and social distancing that inhibit us. Social advertising. Web analytics. SEO skills.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Start by looking at your company-level marketing personas if you have them.

Paid Content 141

Paid Content Social Media Media B2B 141

SmartBug Media

JULY 14, 2021

Many companies will also use paid media to promote their brand and gain greater visibility in the marketplace. When measuring the success of your paid media strategy, make sure the metrics you choose analyze towards a clearly defined goal. It's essential to utilize channels that your potential customers are using.

Paid Content 105

Paid Content Cost Per Click CPC Media 105

Single Grain

NOVEMBER 8, 2023

That’s where a paid social media agency comes into play. The teams of experienced media buyers these agencies have allow their clients to fulfill their objectives profitably without the hassle of hiring any new employees. TABLE OF CONTENTS: What Exactly Do Paid Social Media Agencies Do?

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

PureB2B

APRIL 29, 2022

Used as part of your overall social media toolkit, reactivity can: Help your brand stay relevant Connect you with new customers Showcase your creative agility. By transforming social media data into predictive analytics, it’s possible to forecast how well your next campaign will land.?. What is Predictive Analytics?

Social Media 62

Social Media Media Ideal Customer Profiles Forecasting 62

SmartBug Media

NOVEMBER 30, 2020

To learn more about how to maximize your paid media strategy, see fellow SmartBug® Brittani Bloomberg’s article here. With companies utilizing a large variety of advertising tactics in their digital marketing mix, how do you properly attribute conversions to the right sources? That’s right, sources. Time Decay. Position-Based.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

Huptech Web

SEPTEMBER 2, 2022

Decide Your Budget Know Your Requirement Reach Out To Different Agencies Checkout Their Testimonials Shortlist The Best Ones Know The Scope Of Work Choose The Appropriate One Get To Work Conclusion Introduction Day by day, the Internet’s importance is growing and changing how people communicate.

Social Media 52

Social Media Paid Content Paid Search Agency Social Marketing 52

Convert

DECEMBER 16, 2020

A great example of this in action comes from Filecamp, who used their Google text ads copy and applied it to the hero section of this landing page. Another example comes from shoe brand Birchbury. They ran one Facebook ad to two different landing page variations. Take a company like Ultimate Meal Plan.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

Sprout Social

MARCH 7, 2022

For example, If you seek insights on how your brand stacks up against its competitors, you’d probably survey prospects and customers. For example, people might associate Apple with “minimalism” or “innovation.”. Take Slack , for example. Brand surveys on social are typically used to gauge ad effectiveness.

Customer Surveys 92

Customer Surveys Brand Identity Branding Paid Search Agency 92

Launch Marketing

AUGUST 10, 2017

Social media strategy and the metrics that support it should be based on two factors – your organizational goals and the outcomes you want your social efforts to bring about. When your social media goals are closely aligned with your organization’s business goals (e.g., Use the Right Tools for Social Media Measurement.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Collecting and analyzing your social footprint has only gotten easier as third-party tools and native enhancements have been introduced.

Paid Content 98

Paid Content Social Media Paid Social Agency Media 98

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What are the differences between organic vs. paid social media ?

Paid Social Agency 137

Paid Social Agency Social Media Work Management Organization 137