Customer Experience Matrix

JANUARY 7, 2010

On the other hand, there are still plenty of new entrants; few pioneering vendors have failed or consolidated; and related software vendors (in this case, CRM, email and Web site management systems) haven’t yet introduced me-too products. 2009 was a year of tremendous growth for demand generation systems (a.k.a. me-too products.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Customer Experience Matrix

APRIL 5, 2009

So it’s possible to see True Influence, which was released at the end of last year, as his well-educated guess at what future demand generation systems will look like. True Influence has existing integrations with Salesforce.com and SugarCRM. The system provides its own Web analytics, based on page tags.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Webbiquity

DECEMBER 15, 2020

Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers. Perforce Software. Creator of CrossOver software, offering PortJump and ExecMode services. Empowering educators with knowledge and insights to improve student outcomes. Followers: 9,331. digidotcom.

Enterprise Management 231

Enterprise Management Work Management Marketing Management Twitter 231

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

How do you market to these new self-educating buyers? In order to scale, the teams at Marketo use our own software to clone programs. Christine highlighted how Marketo has helped them grow and manage their marketing team, in addition to giving them the ability to report on detailed analytics that matter. Salesforce.com'

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. It differentiates you from most salespeople who, instead of creating educational content, are spending time on the phones -- that element of trust will help get you more call-backs.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Webbiquity

APRIL 27, 2017

Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Hubspot

MARCH 5, 2012

For example, HubSpot's elevator pitch may go along the lines of: HubSpot is all-in-one marketing software that helps businesses of all sizes increase the number of visitors to their website and convert more of those visitors into leads and customers. 3) Attract Trade Show Attendees With Content. 3) Attract Trade Show Attendees With Content.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

MARCH 9, 2017

Conversion rate optimization software with features including customized/targeted pop-ups, instant surveys, real-time analytics, A/B testing, onsite retargeting, mobile integration and more. Integrates with popular services like PayPal and Salesforce.com. 8: The Four Best Online Education Tools For Business Pros. #9:

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

The Mx Group

AUGUST 1, 2018

DGR’s in-depth research reports cover many topics, from lead nurturing and analytics to social media and mobile technology. DGR also hosts many webinars and live events each year for continued education and networking. HubSpot is a developer and marketer of software products for inbound marketing and sales. Salesforce.com.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Customer Experience Matrix

JUNE 2, 2011

Oracle’s new Marketing system supports this with a separate analytical database, which is essential for advanced revenue reporting such as time-series analysis. It also doesn’t hurt that On Demand Marketing is the only choice for companies who want a Software-as-a-Service marketing system from Oracle.

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

Customer Experience Matrix

DECEMBER 24, 2008

This gap is partly filled by analytical technologies such as columnar systems and database appliances, which can give good performance without schemas tailored for each task. Users can import data from text files, relational databases, Excel, Access, text files, Business Objects or Salesforce.com.

Work Management 120

Work Management Salesforce.com Demand Generation Agencies Vendors 120

Directive Agency

MARCH 7, 2019

Seen in Forbes as the most influential women in social media and recognized by Forbes Woman as one of the Top 20 Women Bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training, and education company with the largest community of marketers in its category. Michelle Killebrew. Maria Pergolino. Annie Cushing.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Lead Liaison

DECEMBER 31, 2018

marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.), analytics solutions (Domo, Revelation™, etc), and lead retrieval providers (Cvent, Experient, etc.). The Event Lead Management Kit contains many educational resources, including a de tailed presentation of the features GoExhibit!

Lead Liaison 48

Lead Liaison Cost per Lead Enterprise Management Lead Management 48

Rev

NOVEMBER 20, 2018

To transform this data into actions, those companies are using machine learning, predictive analytics, natural language processing, and other programming techniques under the banner of artificial intelligence. IBM has 441 people with “data science” in their title; Salesforce has 62. Advancements in B2B will have the same catalytic effect.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Lisa also recently authored a guest post here on web analytics and lead scoring. Elyse DeVries. Emily Gonzales. EmilysHere. Alex Hisaka. alexhisaka.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Lisa also recently authored a guest post here on web analytics and lead scoring. Elyse DeVries. Emily Gonzales. EmilysHere. Alex Hisaka. alexhisaka.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Rev

NOVEMBER 20, 2018

To transform this data into actions, those companies are using machine learning, predictive analytics, natural language processing, and other programming techniques under the banner of artificial intelligence. IBM has 441 people with “data science” in their title; Salesforce has 62. Advancements in B2B will have the same catalytic effect.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics). These tools can help you find out. 1) Socialbakers.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

MAY 9, 2017

Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. ” — PR Daily.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Webbiquity

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics. ” — MarketingLand. Showcase reviews: MarketingLand.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Paul Gillin

JUNE 24, 2010

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. Web analytics today deliver unprecedented insight about online interactions.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Lead Liaison

MARCH 7, 2018

It’s one code snippet and then through tag manager, you use your analytics and any other tracking. Healthcare, higher education, events and conferences are some of just the easiest one to wrap our heads around when it comes to marketing automation. It’s super easy to use. You can also use it in sports parallel marketing.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Webbiquity

MARCH 27, 2017

Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. Now part of Salesforce.com Marketing Cloud. Pricing: a component of HubSpot inbound marketing software. Google Review Count: 331.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Webbiquity

FEBRUARY 28, 2017

Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever. Integrates with a wide range of applications including Basecamp, Salesforce.com, and Teamwork. 23: The 29 Best Web Analytics Tools.

Marketing Automation Services 100

Marketing Automation Services Personalization Tools Product 100

Online Marketing Institute

MARCH 13, 2011

It’s scalable, the leads are more qualified and often already partly educated on your offering. Website lead capturing for building marketing data has been right at the forefront of most marketers strategy to build in inbound leads this year. I have grabbed your rss feed to stay knowledgeable of any updates. All rights reserved.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40