Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. Act-On can also push or pull data to Salesforce.com on a list-by-list basis, which gives users more control than moving all records at once. act-on software system selection ease of use demand generation marketing automationSo let me try again. tracking within Act-On emails sent through Microsoft Outlook. MORE >>

Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? typically include a CRM option for clients who don’t want to pay for a separate Salesforce.com or other license - firms aimed at larger installations ( Marketo , Eloqua , Pardot , Genius.com ) are providing widgets that give sales people direct access to marketing automation information. But there were a couple of topics that caught my fancy: 1. MORE >>

AUSTIN, Texas – April 3, 2013 – ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to form the industry’s first Connected Marketing Data Hub. Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce. MORE >>

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Web analytics, social media and CRM integration seem roughly equivalent. One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to Salesforce.com, while HubSpot does not. demand generation marketing automation inbound marketing small business softwareSummary: HubSpot has continued to grow its customer base and expand its product. MORE >>

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. This changed over time: now the focus has shifted to pro-active outreach to a handful of executives, instead of targeting thousands of software developers. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced. The Salesforce.com database has some big issues (e.g. You can create reports and dashboards in Salesforce.com to provide analytics. Smart or foolish? Background. MORE >>