Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

markempa

FEBRUARY 18, 2013

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. Providing performance tracking and analytics on campaigns. Before, the sales team had a great deal of control over the information flow and education of prospects.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

accelerate agency

SEPTEMBER 21, 2021

Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. Promote the adoption of your product using tutorials and analytics tracking features. SaaS companies should take note of these benchmarks: CLV to CAC Ratio LTV should be greater than customer acquisition costs.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. Promote the adoption of your product using tutorials and analytics tracking features. SaaS companies should take note of these benchmarks: CLV to CAC Ratio LTV should be greater than customer acquisition costs.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. . Promote the adoption of your product using tutorials and analytics tracking features. Invest in product education channels. LTV should be greater than customer acquisition costs. Recovery of CAC in less than 12 months.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

InsightSquared

JUNE 5, 2019

InsightSquared solutions deliver the sales, marketing, and customer success analytics you need to align your full go-to-market team around a uniform view of your business. Lynn Herman , Senior Customer Enablement Consultant, and Andy McCarthy , Director of Customer Enablement at InsightSquared, are the trainers.

Training 27

Training Marketing Attribution Marketing Management Salesforce.com 27

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Customer Experience Matrix

JANUARY 7, 2010

Perhaps most important, many potential buyers still don’t understand the value provided by these systems—although vendors are working very hard to educate them. It's just a matter of time before CRM vendors (yes, I mean Salesforce.com ) and Web content management vendors decide to compete seriously for marketing automation business.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

APRIL 5, 2009

So it’s possible to see True Influence, which was released at the end of last year, as his well-educated guess at what future demand generation systems will look like. True Influence has existing integrations with Salesforce.com and SugarCRM. The system provides its own Web analytics, based on page tags.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

How do you market to these new self-educating buyers? Christine highlighted how Marketo has helped them grow and manage their marketing team, in addition to giving them the ability to report on detailed analytics that matter. Salesforce.com' You Need Technology That Scales. But how do you do that?

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

The ROI Guy

OCTOBER 13, 2010

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Hubspot

MARCH 17, 2011

Yes, I work at HubSpot, and yes, we educate our customers and community about how wonderful social media is and how you're missing out if you're not using it. Leads : If you're - really - any business, you care about getting people to come from social media and drop their contact information to request education or contact from you.

Social Media 28

Social Media Social Marketing Paid Search Agency Planning 28

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. It differentiates you from most salespeople who, instead of creating educational content, are spending time on the phones -- that element of trust will help get you more call-backs.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Webbiquity

DECEMBER 15, 2020

Empowering educators with knowledge and insights to improve student outcomes. The nation’s top business analytics and performance mgmt. solution provider #BigData & #Analytics. Stephanie Carlson & Phil Zelazo, we provide a variety of educational tools for #ExecutiveFunction in #EarlyChildhoodEducation.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Webbiquity

MARCH 9, 2017

Conversion rate optimization software with features including customized/targeted pop-ups, instant surveys, real-time analytics, A/B testing, onsite retargeting, mobile integration and more. Integrates with popular services like PayPal and Salesforce.com. 8: The Four Best Online Education Tools For Business Pros. #9:

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

MARCH 5, 2012

Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools. 3) Attract Trade Show Attendees With Content.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Webbiquity

JULY 10, 2018

Market changes: New product categories, such as customer experience optimization or customer engagement platforms , need to be supported with educational content. And Jetpack is a veritable Swiss Army knife of WordPress plugins, with analytics, social sharing, data backup, security, and other capabilities. Google Analytics integration.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

APRIL 27, 2017

those in business/industrial firms, government agencies, non-profits, educational institutions, financial services, and healthcare) are well aware of the data they are providing to vendors, just through normal product usage. Owned by Salesforce.com. 8: The Four Best Online Education Tools For Business Pros. #9: 4) Desk.com.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

The Mx Group

AUGUST 1, 2018

DGR’s in-depth research reports cover many topics, from lead nurturing and analytics to social media and mobile technology. DGR also hosts many webinars and live events each year for continued education and networking. Salesforce.com. Salesforce.com is the leading CRM in the industry. Sprout Social.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Customer Experience Matrix

JUNE 2, 2011

Oracle’s new Marketing system supports this with a separate analytical database, which is essential for advanced revenue reporting such as time-series analysis. It’s a dangerous but exciting position. _ * It wasn’t an outright acquisition because Salesforce.com wouldn’t permit integration with an Oracle-owned product.

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

ClickZ

MARCH 19, 2020

Q) Where does social analytics fit in the customer journey? Q) You mentioned that one of the biggest challenges for your team was the education behind the tech. When a new technology is proposed, we appoint the champion as the person to educate whoever needs to know about it. Has that improved? What have you done to tackle that?

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Customer Experience Matrix

DECEMBER 24, 2008

This gap is partly filled by analytical technologies such as columnar systems and database appliances, which can give good performance without schemas tailored for each task. Users can import data from text files, relational databases, Excel, Access, text files, Business Objects or Salesforce.com.

Work Management 120

Work Management Salesforce.com Demand Generation Agencies Vendors 120

The ROI Guy

NOVEMBER 29, 2017

Sales training is a start, to get the right mindset, effect a shift from pitching products to selling value, and a foundation for change, but education alone can’t provide what your team needs. Through each step in the recommended most effective business case content, mapping to our CLOSE methodology, this should include: 1.

Peer-to-peer 53

Peer-to-peer Research Lead Scoring Lead Ranking 53

Directive Agency

MARCH 7, 2019

Seen in Forbes as the most influential women in social media and recognized by Forbes Woman as one of the Top 20 Women Bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training, and education company with the largest community of marketers in its category. Maria Pergolino. Annie Cushing.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Lead Liaison

DECEMBER 31, 2018

marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.), analytics solutions (Domo, Revelation™, etc), and lead retrieval providers (Cvent, Experient, etc.). The Event Lead Management Kit contains many educational resources, including a de tailed presentation of the features GoExhibit!

Lead Liaison 48

Lead Liaison Cost per Lead Enterprise Management Lead Management 48

Adobe Experience Cloud Blog

DECEMBER 3, 2012

by Jason Miller David Taber is a CRM expert and the author of the book, “Salesforce.com Secrets of Success,” which covers the people, policy, and process issues surrounding effective CRM solutions. In contrast, there are a lot of areas where marketers need the help of automation and want the analytic power of hard data.

Marketing Automation Services 48

Marketing Automation Services CRM Enterprise Management Work Management 48

Rev

NOVEMBER 20, 2018

To transform this data into actions, those companies are using machine learning, predictive analytics, natural language processing, and other programming techniques under the banner of artificial intelligence. IBM has 441 people with “data science” in their title; Salesforce has 62. Advancements in B2B will have the same catalytic effect.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Attendify

JANUARY 16, 2018

One of the most difficult tasks for event organizers is recruiting speakers or educators. Will they inspire and educate? With Integrations like Salesforce.com, Marketo and MailChimp, Audiences allows you to segment and build targeted marketing campaigns for all your upcoming events. Content Design/Recruiting Speakers.

Organization 30

Organization Work Management Salesforce.com Budget Programs 30

Rev

NOVEMBER 20, 2018

To transform this data into actions, those companies are using machine learning, predictive analytics, natural language processing, and other programming techniques under the banner of artificial intelligence. IBM has 441 people with “data science” in their title; Salesforce has 62. Advancements in B2B will have the same catalytic effect.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

SEPTEMBER 10, 2012

Lisa also recently authored a guest post here on web analytics and lead scoring. Emily is Chief Technology Officer at Bookigee, an early-stage startup that builds online analytics and marketing applications for the Book Publishing Industry, in Miami. Elyse DeVries. Emily Gonzales. EmilysHere. Alex Hisaka. alexhisaka.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa also recently authored a guest post here on web analytics and lead scoring. Emily is Chief Technology Officer at Bookigee, an early-stage startup that builds online analytics and marketing applications for the Book Publishing Industry, in Miami. Elyse DeVries. Emily Gonzales. EmilysHere. Alex Hisaka. alexhisaka.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics). These tools can help you find out. 1) Socialbakers.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

MAY 9, 2017

Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. Techno FAQ. . #4:

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214