Hinge Marketing

MAY 14, 2019

In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. To uncover differentiators. But differentiation is not so easily achieved. Happy branding!

Studies 94

Studies Research B2B Marketing Brand Identity 94

Binary Demand

JUNE 22, 2023

Utilize social media LinkedIn and Twitter, for example, can be practical tools for verifying contact information. Engage with contacts regularly Maintain continuous communication with your contacts via email marketing, newsletters, webinars, or other forms of engagement. Prices remain constant regardless of plan or strategy changes.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Sprout Social

MAY 5, 2022

Jepson and Zuluaga recently used tags to dig into Sprout’s Twitter performance. “We Inbound tags also help our social team differentiate between the messages that need replies and the ones that don’t. You may have seen our three-minute webinar series on LinkedIn or our trendspotting Reels on Instagram.

Tagging 87

Tagging Social Media Webinar Metrics Marketing Report 87

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Marketing Insider Group

AUGUST 30, 2019

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Create Visual Content. Harness the Power of Big Data.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Binary Demand

JUNE 19, 2023

Utilize social media LinkedIn and Twitter, for example, can be practical tools for verifying contact information. Engage with contacts regularly Maintain continuous communication with your contacts via email marketing, newsletters, webinars, or other forms of engagement. Prices remain constant regardless of plan or strategy changes.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Outgrow

FEBRUARY 14, 2023

It is useful for differentiating your products from others and giving your brand a unique identity. Host Webinars Webinars are the best SaaS lead generation tool since they enable companies to establish a direct communication channel with potential customers. Eventually, you end up saving time and effort.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

The Effective Marketer

JANUARY 11, 2010

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Hinge Marketing

DECEMBER 22, 2014

Find Your Differentiator: 21 Ways to Gain a Competitive Advantage for Your Firm What makes a successful differentiator? There are three criteria that must be met: the differentiator has to be true, relevant, and provable. This post details 21 differentiators that work. On Twitter or LinkedIn? Online Marketing'

Service 48

Service Marketing Analytics Tools Differentiation Sales Qualified Leads 48

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. In order to get your content seen by your intended audience, you need to differentiate your brand and rise above the noise by offering value. Pin It to Your Twitter Profile.

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

EMagine B2B Blog

MARCH 29, 2018

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand out in the space with a remarkable marketing campaign. Recorded Webinars. Stay in touch with me on Twitter: @Lindsey_Hudson1. Assets that will generate B2B tech leads your sales team will love: Whitepapers.

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

Litmus

JULY 24, 2020

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. I just watched thirteen webinars in a row about interactive email! Head over to litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.

Work Management 70

Work Management Marketing Management B2B Thought Leadership Top of Funnel 70

Hinge Marketing

MARCH 17, 2016

The marketing department’s main function is to understand the wants and needs of your company’s target market through research and analytics. Marketing identifies key differentiators , develops positioning and messaging, and comes up with a strategic plan for communicating that messaging. Symbiotic Success.

Planning 48

Planning Work Management Business Marketing Management 48

KoMarketing Associates

DECEMBER 8, 2015

Other popular forms of content assessed by researchers included webinars, blog posts, and videos. A report from Follow Analytics shows that 64 percent of marketing decision-makers across enterprise brands say the top priority of their mobile app is to improve the customer experience and foster customer loyalty. Customer Experience.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

NuSpark Consulting

JULY 15, 2011

What is your value proposition and your differentiation? How will you be differentiated? Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Preparing ongoing reports and make recommendations based on Adwords/Analytics results. Does your brand resonate with your prospects?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

What is your value proposition and your differentiation? How will you be differentiated? Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Preparing ongoing reports and make recommendations based on Adwords/Analytics results. Does your brand resonate with your prospects?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Valasys

MARCH 27, 2023

Informal training options include lunch and learn, sales competitions, and mentorship programs, whereas formal training options include sales boot camps, webinars, e-learning modules, and certification programs. Data and analytics software are crucial parts of understanding the customer’s journey.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Optinmonster

MARCH 16, 2020

” By understanding the specific characteristics that differentiate each of these groups, you can tailor the content of your email marketing campaigns to each individual segment and significantly increase your conversions. Some subscribers may prefer to attend your live webinars, others prefer to read your summarized PDF reports.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Webbiquity

MAY 26, 2022

The most popular social media platforms for businesses are Facebook, Twitter, Instagram, and LinkedIn. You could also create a video tutorial or webinar that teaches them something new. Know your offering, know your competitors, and be able to articulate your differentiators. Be Competitive.

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

Hinge Marketing

AUGUST 6, 2019

Webinars drive engagement with your target audience and leads for your marketing organization. In this field guide, business-to-business (B2B) marketers can expect to see: Research on the growing practice of webinars in B2B. Popular webinar platforms, and tools to evaluate. How frequently you should host a webinar.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

Convince & Convert

MARCH 4, 2010

We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. Blogging is a commitment to yourself and anyone reading.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

APRIL 28, 2010

million followers on Twitter? Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

B2B Digital Marketer

SEPTEMBER 29, 2020

13:40 – The importance of information and analytics. Nicoline’s Twitter: [link]. Because that’s, what is a key differentiator about the B2B digital marketer podcast and, you know, so you and I actually had a really good discussion prior to start recording. 09:50 – The push/pull piece in Content Marketing.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Marketing Insider Group

SEPTEMBER 5, 2023

Research includes understanding audience preferences, staying on top of industry trends, differentiating content, and leveraging data to make informed decisions. A detailed whitepaper might thrive on LinkedIn but may not get the same traction on Twitter. Your content should align with your goals. Choose the right channels.

Research 254

Research Content Marketing Work Management B2B Thought Leadership 254

Marketing Insider Group

JULY 27, 2020

I joined Howard’s team earlier this year , and it has been great working in BI again — although I really never left, especially given how pervasive data and analytics have become in marketing. What are some characteristics of leaders in BI today and what differentiates them from the other groups?

Enterprise Management 217

Enterprise Management Work Management Marketing Management Conversion 217

Content Standard

OCTOBER 19, 2015

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. Instagram: Twitter’s Replacement. I love Twitter. Last week, I even Tweeted about how I couldn’t imagine a world without Twitter.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. Instagram: Twitter’s Replacement. I love Twitter. Last week, I even Tweeted about how I couldn’t imagine a world without Twitter.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Developing your unique value proposition is also a good way to differentiate your company from the competition.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Marketing Insider Group

AUGUST 30, 2019

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Create Visual Content. Harness the Power of Big Data.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Sprout Social

JANUARY 12, 2021

With analytics tools like Sprout Social, you can view performance data post-by-post, sort by KPIs and efficiently determine which content to create more of. Get inspiration from Google Analytics data. Aida Ruilova Director of Brand Research, Analytics & Insights, Teach for America. Identify top-performing posts by goal.

Social Media 144

Social Media AIDA Top of Funnel Media 144

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. Thanks for the help.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Sprout Social

JANUARY 30, 2020

New content (webinars, blog posts). Meanwhile, this message from Squarespace serves as a general check-in and webinar invitation to make sure customers aren’t sleeping on their platform’s best features. Webinars are all the rage right now for a reason. Feature announcements. Company newsletters. See how that works?

Webinar Metrics 99

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 99

Sprout Social

DECEMBER 21, 2022

In today’s world, the speed and quality of your service on social can be a major differentiator. Whether it’s a case study, webinar or any other prioritized promotion, such items are brilliant ways to encourage visits from new and former fans alike. For some inspiration, check out the example from Auntie Anne’s Twitter profile.

Paid Social Agency 137

Paid Social Agency Social Media Work Management Organization 137