ClearVoice

JULY 20, 2021

A few years back, there was a widely shared meme about an epic artificial intelligence (AI) fail. Early this spring, the completely goofy sci-fi film ‘Sunspring’ was released, notable because it was completely written by AI. It’s also likely to be a useful content marketing tool.

Marketing AI 116

Marketing AI Planning Content Marketing Work Management 116

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 108

Analytics Enterprise Management Work Management Business 108

Marketing Insider Group

MAY 11, 2021

They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. The predictive analytics industry is growing at a rate of 23.2%

Lead Ranking 337

Lead Ranking Analytics Marketing AI Marketing Budget 337

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 244

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 244

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

SmartBrief - Marketing

MAY 19, 2024

In recent years, artificial intelligence has significantly enhanced the capabilities of various technologies in the retail sector, improving the way businesses interact with their customers. AI has become embedded into such key technologies as smart shelves, automated inventory management, and dynamic pricing algorithms.

Marketing AI 100

Marketing AI Forecasting Cross-Selling Loyalty 100

Top Rank Marketing

APRIL 22, 2024

Using AI for content is a little like using a crowbar for a hammer. AI is a great tool for researching content , even generating outlines and rough drafts, but it should be used sparingly on the content drafting side of things. Where AI really shines in marketing is in data analysis.

Lead Ranking 103

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 103

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 105

Marketing AI Work Management Marketing Management Customer Satisfaction 105

Valasys

AUGUST 9, 2023

Introduction In the ever-evolving landscape of marketing, a seismic shift is underway that’s redefining how businesses engage with their most coveted prospects. The rise of Account-Based Marketing (ABM) introduced a tailored approach, focusing on high-value accounts rather than generic demographics.

Marketing AI 52

Marketing AI Account Based Marketing ABM Personalization 52

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. AI capabilities. Why we care.

SMS 98

SMS Marketing Automation Services Forecasting User-Generated Content 98

Heinz Marketing

DECEMBER 22, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing AI and personalization are making waves in B2B conversations today. We’ve had our eye on personalization for a while, and now AI is stepping into the spotlight as a game-changer. This is the promise of personalized AI.

Personalization 67

Personalization B2B Eye-Tracking User-Generated Content 67

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. What is AI automation? Take for example, Sprout’s AI-driven Social Media Listening solution.

Marketing AI 99

Marketing AI Work Management Automation Marketing Management 99

Adobe Experience Cloud Blog

MARCH 6, 2017

Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. What is Artificial Intelligence and Why the Increase in Attention?

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Martech

FEBRUARY 7, 2024

It seems like AI is causing that next paradigm shift. This year, it will be important to broaden people’s job skills so that they can work with AI — not be replaced by it. Because AI is unexplored territory and, in the wrong hands, can damage a company’s brand, people will need to know how to maintain ethical boundaries.

Marketing AI 104

Marketing AI Paid Search Agency Cross-Selling Ethics 104

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 123

Marketing AI Paid Content Work Management Marketing & Strategy 123

Navigate the Channel

DECEMBER 13, 2023

Artificial intelligence (AI) has cemented its role as a cornerstone of modern marketing campaigns across businesses of all sizes. Leveraging AI has become essential for automating and optimizing various aspects of brand promotion, particularly for those lacking the workforce required for manual efforts.

Marketing AI 65

Marketing AI Classified Ads Analysis Domain 65

Stevens & Tate

OCTOBER 11, 2023

In the current digital era, the revolutionary impact of AI technology on marketing strategies cannot be underestimated. Utilizing artificial intelligence, you can now automate various marketing tasks, obtain valuable insights, and enhance your strategy to achieve remarkable outcomes. This is where Anyword comes in.

Marketing AI 76

Marketing AI Marketing Strategy Marketing & Strategy Optimization 76

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

Loyalty 260

Loyalty Personalization Budget Programs Marketing Automation Services 260

Valasys

JANUARY 8, 2024

The marketing industry is continually evolving in today’s fast-paced digital environment to stay up with customer tastes and technological breakthroughs. Incorporating Artificial Intelligence into advertising campaigns has been one of the most innovative breakthroughs in recent years.

Marketing AI 40

Marketing AI Allocation Paid Search Agency Funnel Advertising 40

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1.

Acquisitions 84

Acquisitions Marketing Budget Analytics Allocation 84

Hubspot

JULY 7, 2023

As technology advances and becomes more accessible, businesses are leveraging artificial intelligence (AI) to improve their sales processes. AI has the potential to revolutionize the way sales teams operate, giving them valuable insights and predictive analytics to drive more revenue.

Marketing AI 82

Marketing AI Lead Ranking Hubspot User-Generated Content 82

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” ” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. Generating more leads with genAI Marketers should adopt an experimental attitude toward new AI tools.

Marketing AI 92

Marketing AI Conference Generation Loyalty 92

Sprout Social

JUNE 26, 2023

They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Marketing AI 99

Marketing AI Ideal Customer Profiles Allocation Analysis 99

SalesGrape

NOVEMBER 5, 2023

With the rise of online marketing and e-commerce, companies are constantly seeking innovative ways to attract and convert potential customers. Chatbots are computer programs designed to simulate human conversation through artificial intelligence (AI).

Lead Generation 84

Lead Generation Efficiency Marketing AI Sales Qualified Leads 84

Valasys

JUNE 12, 2019

Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. The cognitive functions of machines are leveraged by B2B marketers in pre-cognitive marketing, delineating a paradigm shift in conventional realms of digital marketing as we know it, for good.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

MAY 1, 2024

This is where AI tool of Lead Nurturing plays the decisive role. What do AI lead nurturing tools refer to? Artificial Intelligence (AI) Lead Nurturing Tools rely on AI and ML technology to perform monotonous duties, customize communication, and find out key details on your leads’ behavior.

Lead Nurturing 40

Lead Nurturing Marketing AI Marketing Automation Services Sales Qualified Leads 40

Valasys

OCTOBER 4, 2023

While ChatGPT and other AI models have been scrutinized for being used in content creation, exploring smart content distribution with AI could bring fruitful results. And AI-powered tools can be a huge help. In such scenarios, taking the help of AI-powered content distribution would be the astute thing to do.

Marketing AI 52

Marketing AI Distribution Top of Funnel Marketing & Strategy 52

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights. AI automation helps.

Social Media 114

Social Media Marketing Attribution Automation Personalization 114

FunnelEnvy

MARCH 4, 2024

With artificial intelligence (AI) generated content sending traditional SEO into a tailspin, converting traffic that does make it to the website is more important than ever to marketers. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Spiralytics

MAY 10, 2023

And in 2023, one of the most powerful tools available to brands is AI. Artificial Intelligence (AI) has been revolutionizing various business processes, and marketing is no exception. Why has AI become important in marketing? The importance of AI marketing cannot be overstated.

Marketing AI 62

Marketing AI Marketing Automation Services Work Management Marketing Management 62

Top Rank Marketing

APRIL 22, 2024

Using AI for content is a little like using a crowbar for a hammer. AI is a great tool for researching content , even generating outlines and rough drafts, but it should be used sparingly on the content drafting side of things. Where AI really shines in marketing is in data analysis.

Lead Ranking 52

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 52

Valasys

SEPTEMBER 5, 2023

Without a strong lead generation strategy, a business may struggle to identify its target demographics, hindering the generation of leads. AI is a key player in modern lead generation strategies , utilizing data analysis, predictive analytics, and automation to enhance efficiency.

Marketing AI 52

Marketing AI Lead Generation Lead Ranking Lead Scoring 52

FunnelEnvy

OCTOBER 30, 2023

Marketers began taking a data-driven approach in the 1920s, testing the performance of different paper coupons. Today’s marketers rely on A/B testing of digital advertising assets. A/B testing is powerful because it gives marketers unbiased data from real customers, not survey panels.

Marketing AI 67

Marketing AI Multivariate analysis Allocation Conversion Rate 67

Heinz Marketing

MAY 17, 2023

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. The answer lies in personalization. Personalization has become a critical component of B2B marketing strategies. So, how do you win in this crowded arena?

Analytics 52

Analytics Personalization Automation Case Studies 52

ClearVoice

MAY 12, 2024

What you’re experiencing is a branding and marketing strategy called content personalization. And it’s being used everywhere from streaming services to marketing emails to improve the customer experience, driving conversions, and building brand loyalty. Based on this information, Care/ of offers personalized recommendations.

Personalization 52

Personalization Webinar Metrics Top of Funnel Marketing & Strategy 52

ClickZ

MAY 23, 2019

A quick Google search brings up more than 150 million search results and all those on the first page agree: Artificial intelligence is one of, if not the , hottest technologies of 2019. And yet, relatively few companies are making the most of AI. AI can accomplish this in seconds. More powerful personalization.

Marketing AI 75

Marketing AI Segmentation Email Marketing Personalization 75

Hubspot

SEPTEMBER 27, 2023

I‘m late to the game on AI. Ever since the first time my phone had the audacity to autocorrect one of my texts, I’ve been pretty convinced that artificial intelligence is going to be humanity‘s downfall — so I’ve been reluctant to embrace resources like ChatGPT. ChatGPT and Me: " Will AI replace conventional salespeople?"

Interactive Marketing 77

Interactive Marketing Analysis Marketing Prospects Analytics 77