Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 100

Analytics Facebook Marketing Analytics Tools Work Management 100

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SalesIntel

MAY 13, 2024

Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback. Importance: Targeted Marketing: Demographic data helps you understand the specific demographics you are catering to.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

JANUARY 11, 2023

The information could include demographic information, behavioral interactions with your brand site or product, social conversations, purchase history, and more. The ideal candidate is well-versed in business intelligence, data analytics, lead qualification models, and API calls to connect your systems. Welcome to marketing.

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

Hubspot

MARCH 3, 2020

With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type.

Social Media 100

Social Media Budget Programs Analytics Work Management 100

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. HubSpot Marketing Hub. HubSpot's Marketing Hub was designed with the busy content marketer in mind. This will help you analyze trends your customers display as time passes. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics. How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Hubspot

DECEMBER 7, 2017

Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. Getting Started With LinkedIn's Website Demographics.

Demographics 78

Demographics Linkedin Marketing Websites Domain 78

Hubspot

JANUARY 5, 2021

And what are some trends to look for in 2021? See what HubSpot marketing experts are saying, below. Brandon Sanders , a digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform. Aside from length, one thing that set short-form videos apart is the trend culture.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

SalesIntel

DECEMBER 6, 2023

Inaccurate tracking and analysis of sales data, making it difficult to identify trends and make informed decisions. It is important to understand your requirements, which tools your competitors are using, and what’s trending when it comes to sales tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Marketing Insider Group

DECEMBER 20, 2021

Content audit tools like Screaming Frog, SEMRush, and Google Analytics can automate certain processes, save time, and provide advanced insights. HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Google Analytics. This is critical.

Lead Ranking 337

Lead Ranking Lead Scoring Marketing Analytics Tools Content 337

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Sort your email list based on subscriber demographics, behaviors, and interests. Some of the top email analytics tools include the following: HubSpot.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Scoop.it

MAY 30, 2024

Provide diverse content formats The most recent state of marketing report by Hubspot shows that short-form video and images are the top two formats that offer marketers the highest ROI. Publishing a range of content formats will keep your feed fresh and attract potential customers from more demographics.

Curation 86

Curation Copyright Paid Search Agency Content 86

Contently

APRIL 6, 2023

You can also use website analytics to gain insight into your audience’s behavior patterns, such as how long they stay on your site, which pages they visit, and which buttons they click on. You can also analyze sales data to identify patterns or trends in customer behavior.

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Anyword

JULY 26, 2022

What seperates two different people who may share some of the same basic demographic factors? As we mentioned above, it’s important to ask yourself all of the basic demographic and behavioral questions about your customer: How old are they? Google Analytics. First, let’s talk about Google Analytics. And now — HubSpot.

Ad Building 87

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 87

ClearVoice

MARCH 26, 2024

Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Anyword

MARCH 23, 2022

Even experienced marketing copywriters who have put plenty of content through the analytics grinder would love to have insights into their content’s effectiveness before they hit “Publish.” The first step: Google Trends. Google Trends: Trend Tracking + Demographics. Google Trends: Trend Tracking + Demographics.

Copywriting 80

Copywriting Cost Per Click Tools Keywords 80

The Marketing Blender

MARCH 22, 2024

Go deeper than demographics and even firmographics. How to Start Tracking Your Digital Marketing Efforts Every digital marketing tool has its own reporting and analytics that you will eventually learn to use, but where do you actually start? Always begin with Google Analytics and get your tracking set up for your website.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. Without analytics, we know nothing about the prospects behind the clicks. Using AI algorithms to segment customers.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Hubspot

JULY 7, 2023

AI has the potential to revolutionize the way sales teams operate, giving them valuable insights and predictive analytics to drive more revenue. Several factors drive this trend, so let's break down how we know from survey data and insights collected in the State of AI 2023 Report. Companies Investing in AI HubSpot: ChatSpot.ai

Marketing AI 82

Marketing AI Lead Ranking Hubspot User-Generated Content 82

Contently

DECEMBER 26, 2022

You can track Unique Page Views via Google Analytics. As Hubspot suggests : “Without a defined set of actions, your marketing team might pitch leads that aren’t ready to move on to the sales process. Want more insight into content marketing trends? Overall, this will slow down your sales team.”

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Velocity Partners

FEBRUARY 20, 2024

Perhaps it’s the lingering disillusionment with data-driven marketing, once celebrated as the most groundbreaking trend since I started my journey in B2B marketing 15 years ago but now facing scrutiny ( ”Why are my leads not converting ?!” ). Or maybe it’s the rapid, mind-boggling, pace at which AI is reshaping our industry.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

SendX

JULY 30, 2021

Source: HubSpot You’re no longer sending a generic branded email. There are some current trends you can use as a source of inspiration for your email campaign: Animations are popular. With Google Analytics, behavioral analytics software, and other tools, you can create and track unique tags for each campaign and each email.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

SendX

JULY 29, 2021

Source: HubSpot. There are some current trends you can use as a source of inspiration for your email campaign: Animations are popular. With Google Analytics, behavioral analytics software, and other tools, you can create and track unique tags for each campaign and each email. You’re sharing a message from another human.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Use analytics and reporting to measure, test and improve strategies Automation is a true game-changer here. Why use marketing automation?

Marketing Automation Services 103

Marketing Automation Services Marketing Automation Enterprise Management Automation 103

ClearVoice

JANUARY 8, 2024

Adjust strategies in response to emerging trends and shifts in consumer behavior. That’s where key performance indicators (KPIs) and analytics tools come in. Use analytics and reporting tools To more accurately evaluate marketing performance via KPIs, you’ll need analytics and reporting tools.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Zoominfo

AUGUST 31, 2020

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Think about these details: Key metrics: Demographic, firmographic, and technographic attributes from revenue-generating customers; and cost to acquire a new customer. Company transformation. Market expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Valasys

JUNE 10, 2019

the demographic, firmographic, psychographic, fit-data & technographic data) helps the B2B marketers achieve their goal of Conversion Rate Optimization (CRO). This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. How data and analytics impact public relations.

Public Relations 103

Public Relations Stats Work Management PR 103

Only B2B

APRIL 10, 2024

Only about 25% of generated leads qualify as MQLs [source: HubSpot]. Keeping pace with marketing trends and technologies is essential for staying ahead of the curve. .” Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Learn from the Pros

MARCH 21, 2024

Use third-party data to: Enrich your understanding of your target audience Validate and supplement your first-party insights Identify new market opportunities and trends Alternative Sources of 3rd-Party Data With the phasing out of third-party cookies, companies are looking for alternative sources. That’s not deep enough.

Marketing Automation Services 52

Marketing Automation Services B2B Marketing Marketing & Strategy Marketing Attribution 52

Navigate the Channel

JANUARY 3, 2024

Group your subscribers based on demographics, psychographics/behavior and preferences. We’re almost at the official tipping point in 2023 where mobile surpasses desktop, and HubSpot found that 46 percent of all email opens now occur on mobile. Every Use analytics tools to gain insights, such as these from MailJet. Let’s talk.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Lead Forensics

APRIL 16, 2024

AI can analyze historical sales data, market trends, and customer behavior patterns to generate accurate sales forecasts. Example Tools: Salesforce Einstein Analytics: Uses machine learning to analyze sales data and generate intelligent forecasts.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

illumin

MARCH 5, 2024

First-party cookies are created by the website owner and collect user analytics data and personal information which helps run the site better. Cohorts can be based on different factors such as demographics, purchase history, and website behavior. There are two variations: first-party cookies and third-party cookies.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Tracking is all about analytics. Consider what type of metrics and analytics would be valuable to your and your company. Demographic tracking. Demand Metric Report, 2020.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155