Sprout Social

SEPTEMBER 15, 2020

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. How to get to your TikTok analytics. Choose a category.

Analytics 132

Analytics Viral Marketing Work Management Demographics 132

Martech

APRIL 19, 2024

Leverage customized audience segmentation Customized audience segmentation is the process of dividing a market into distinct groups based on specific demographic criteria. Cultural shifts , such as changes in demographics or societal norms, can alter consumer preferences within a local community. Economic conditions are crucial.

Advertisements 112

Advertisements Advertising Allocation Planning 112

Martech

MARCH 18, 2024

It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences. Email Marketing Software with Analytics: Email marketing software with built-in analytics allows you to track the performance of your email campaigns.

Budget Programs 107

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 107

LeadsRX

FEBRUARY 8, 2022

February 08, 2022 – Today, marketing analytics company LeadsRx shared the trends it sees emerging in 2022 that contribute to the unprecedented innovation taking place in performance marketing, marketing attribution and marketing analytics technologies. Attribution and Analytics Are No Longer Just Enterprise Solutions.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Paid Search Agency Analytics 52

Parse.ly

JULY 25, 2023

It’s increasingly becoming a science , aided by predictive analytics and data. Yet, with advanced predictive analytics, this challenge can be considerably eased. Why real-time analytics matter for viral content Google Analytics is infamous for its poor portrayal of live performance data.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Marketing Insider Group

AUGUST 11, 2023

Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity. Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience.

Social Networks 181

Social Networks Business Work Management Social Media 181

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

DECEMBER 18, 2023

Its analytics also allows real-time monitoring of time spent with your brand’s content. This platform offers insights into trending topics and helps identify influencers who can authentically promote content, significantly boosting engagement and reach. Why Nativo? Why BuzzSumo? Why YouTube Ads? Why TikTok Ads?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 85

Curation Social Media Analytics Personalization 85

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Dominos is the perfect example here with their Facebook chatbot, working as a great assistant in pizza selection.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Adobe Experience Cloud Blog

JULY 13, 2018

Here are five trends and how to take advantage of them to move to the front of the pack: 1. To adopt this strategy: Identify your target customers’ demographics and tailor your content and website experiences accordingly. Predictive Analytics. Personalized User Experiences. Artificial Intelligence and Machine Learning.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Marketing Insider Group

AUGUST 17, 2020

The following are some important data to make available to your event partners during or after your event: Access to Live Event Analytics. While you may plan to release the event analytics after the event, also give your partners live access. Their representatives might also be able to make some quick decisions based on live trends.

Lead Scoring 354

Lead Scoring Lead Ranking Co-Registration Banners 354

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. And it ranks as the fourth-most popular social media network in the UK, closely following WhatsApp, Facebook and Facebook Messenger.

Brand Identity 100

Brand Identity Branding Advertising Agencies Lead Ranking 100

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence. Facebook Competitor Report. Audience demographics.

Facebook 79

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 79

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? As you notice trends in what's working and what's not, tweak your strategy, observe, and keep experimenting.

Facebook 94

Facebook Social Media Viral Marketing Custom Publishing 94

Hubspot

MARCH 3, 2020

With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type.

Social Media 100

Social Media Budget Programs Analytics Work Management 100

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics. How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Go Beyond SEO

MARCH 13, 2024

For instance, Facebook allows for longer-form content and provides opportunities for direct communication through comments and messages. Monitoring: Stay on top of industry trends and monitor social media conversations to understand what people are saying about your brand.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Top Rank Marketing

DECEMBER 20, 2023

X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. Robin Dimond , CEO and founder at Fifth & Cor, touts great Pinterest successes from the male demographic, including with an automotive client. Try it out yourself and then check the referral traffic in your particular analytics tool. Larry Kim , CEO at Customers.AI

Paid Content 113

Paid Content Search Marketing Promotion Advertising Agencies 113

Hubspot

JANUARY 5, 2021

And what are some trends to look for in 2021? Aside from length, one thing that set short-form videos apart is the trend culture. As with any new trend or platform, HubSpot Senior Content Strategist Amanda Zantal-Wiener says you should always consider your audience first. "It Short-Form Video Trends to Look Out For.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Webbiquity

APRIL 30, 2020

Facebook is the largest social network with more than 2.5 Crowdfire is one of the most useful social media management tools covering top networks such as Twitter, Pinterest, Instagram, Facebook, and LinkedIn. Trending niche-relevant hashtags along with branded ones are key to get more followers. billion active users.

Tools 230

Tools Social Media Social Networks Work Management 230

Sprout Social

FEBRUARY 6, 2023

Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. Use the analytics feature to tailor your social media marketing strategy and prove ROI. And don’t forget about social listening.

Social Media 100

Social Media Features Media Curation 100

Convince & Convert

DECEMBER 13, 2023

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. YouTube’s peak right now is around five minutes, and Facebook remains a middle ground, promoting social media videos of up to one minute.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

SocialPilot

FEBRUARY 26, 2024

Data Analytics Data analytics is the most promising use case of AI in marketing. Marketing is a data-driven activity, and AI makes it easy to analyze large sets of data to identify trends , behaviors, and patterns to make informed decisions. Researchers at SDSU created an AI model called ALERTA-net to predict stock trends.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Valasys

DECEMBER 5, 2022

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . From likes and stories to ads, Facebook has continued to consistently evolve. This forged to be the perfect opportunity for Facebook to create an indispensable advertising platform. .

Facebook 40

Facebook Paid Search Agency Ads API 40

Sprout Social

JUNE 26, 2023

Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs. This means, when they process customer experience data they can dig into audience demographics, interests, trending topics and other factors to provide increasingly accurate insights over time.

Marketing AI 103

Marketing AI Ideal Customer Profiles Allocation Analysis 103

RebelMouse

JUNE 7, 2018

The much-anticipated internet trends report by Mary Meeker made. It's a technique that goes beyond age demographics as well. But Instagram's partner-in-crime and parent company, Facebook, has a bit of catching up to do, particularly amongst the teen demographic. Facebook Makes Instagram-like Changes.

Facebook 47

Facebook CMS Development Advertising Agencies Paid Search Agency 47

Navigate the Channel

DECEMBER 14, 2023

Whether it’s Facebook, Instagram, Twitter, or LinkedIn, these platforms have become an integral part of people’s daily lives. This global reach is unparalleled through any other medium, enabling companies to connect with potential customers from different demographics, cultures, and locations.

Social Media 65

Social Media Allocation Social Marketing Media 65

Anyword

MARCH 23, 2022

Even experienced marketing copywriters who have put plenty of content through the analytics grinder would love to have insights into their content’s effectiveness before they hit “Publish.” We’ll also analyze the Facebook ads and posts to promote our newly minted content. The first step: Google Trends. Let’s dive in.

Copywriting 90

Copywriting Cost Per Click Tools Keywords 90

ClearVoice

MARCH 26, 2024

Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Oktopost

SEPTEMBER 13, 2022

For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. Stay up-to-date on industry trends: Social media is a great way to stay abreast of the latest industry news and trends. You can track data effectively with Twitter analytics. Large user base.

Social Media 84

Social Media Work Management Marketing Management Service 84

ClearVoice

JANUARY 8, 2024

Adjust strategies in response to emerging trends and shifts in consumer behavior. That’s where key performance indicators (KPIs) and analytics tools come in. Use analytics and reporting tools To more accurately evaluate marketing performance via KPIs, you’ll need analytics and reporting tools.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Sprout Social

JANUARY 11, 2024

If your brand awareness is high in a certain demographic but low in another, you’ve found a potential growth area. Trends in sentiment alert you to emerging issues before they become major problems or confirm your changes are working. Are you the go-to choice or do you need to do more to climb the ranks?

Brand Identity 109

Brand Identity Branding Aggregators Marketing Analytics Tools 109