Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

InsightSquared

FEBRUARY 6, 2019

As a Field Marketer supporting the sales organization, it is critical to know the state of the business, the pipeline in each of our field territories and even drill down to an individual rep’s metrics to know how this data can drive our decision making and planning. Pipeline by Sales Rep. Current State of Pipeline.

Planning 180

Planning Forecasting DemandBase Paid Search Agency 180

Engagio

OCTOBER 18, 2023

Sales development reps (SDRs) are an essential component to a truly high-performance revenue engine. They bridge the gap between sales and marketing and act like the initial handshake in the B2B world — a crucial first step in a long-term relationship between businesses. I love the look and feel of Demandbase.”

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Engagio

JANUARY 14, 2021

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. Examining today’s Sales challenges. Success in Sales can only be achieved by first understanding the challenges we face in our industry. And we’re in good company.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

JANUARY 30, 2024

That’s predictive analytics. Predictive analytics models are the (often very sophisticated) tools used to perform this analysis. Real-world applications of predictive analytics modeling can be found across various industries with many use cases. How predictive analytics modeling works in practice Data.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. This started by providing visitor lists and real-time alerts to sales people who were interested in specific accounts.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Engagio

JANUARY 16, 2024

Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023. He emphasizes the importance of intrinsic motivation over metrics and shares his process for hiring passionate people.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Engagio

APRIL 12, 2024

Account managers must communicate regularly with each of their customers, adapting and offering solutions that evolve as the market changes. Account managers are also responsible for contract renewals and cross and upsells. Here are several key tactics to set your team up for success: 1. Here are a few (10) ways.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

The ABM Agency

FEBRUARY 27, 2024

This strategic initiative transcends mere campaign management, evolving into a comprehensive hub that centralizes expertise, methodologies, and resources essential for executing high-impact ABM strategies. Interested in learning more about our approach to ABM Maturity?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

ClickZ

JUNE 15, 2020

Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Site Analytics. Site Analytics provides deep insights into all of the actions visitors take on your site through an account-based lens. Site Analytics is available today. Demandbase Data Stream.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

Engagio

NOVEMBER 19, 2020

This image illustrates the difference in thought process between a traditional demand generation approach and an ABM strategy. It’s the lead domino that will create a cascade of positive outcomes through the entire sales process. The first step in this process is defining your Ideal Customer Profile. content and offers).

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Martech

OCTOBER 1, 2021

Now, there’s nothing exactly new in that; people have been complaining for years that sales reps have neither the time nor the inclination to constantly refresh CRM data, and indeed that has bred a whole career category of CRM administrators. Or is it just something sales should worry about? Is CRM still important to you?

Marketing Attribution 113

Marketing Attribution Marketing Automation Services Allocation InsideView 113

Engagio

NOVEMBER 14, 2023

By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands. These were fueled by technology. Beginning in 2022, a new term emerged: account-based experience (ABX).

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Marketing Insider Group

MAY 26, 2020

Could this be why I’m hearing about 50-80%+ sales and revenue drops? C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. Once sales and marketing has those internal communications, teams can then move forward together.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Contently

JANUARY 31, 2023

For example, if your company uses an email-serving platform or service provider, chances are the platform has AI-based predictive analytics to identify which recipients will open a message based on its subject, day of send, and time of send, among other factors. Content personalization solutions include PathFactory and On24.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. ABM analytics are different than traditional demand generation analytics. ABM occurs at every stage of the funnel , unlike lead-based metrics, which are overly focused on net-new business creation.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Alaniz

DECEMBER 21, 2018

Alaniz Announces Partnership with DemandBase December 21, 2018 (Novato, Calif) – Alaniz Marketing is excited to announce a strategic partnership with ABM technology company, DemandBase. DemandBase is a leading B2B marketing platform built specifically to support Account Based Marketing ABM sales and marketing strategy.

DemandBase 40

DemandBase Account Based Marketing ABM Paid Search Agency 40

Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. Websites are similarly dependent upon analytics as emails, messaging, paid search, and social media with comparable opportunities for testing and fine tuning. Processing.Please wait.

Marketing Automation Services 118

Marketing Automation Services CMS Development Work Management Marketing Management 118

Top Rank Marketing

NOVEMBER 15, 2023

12+ B2B Influencer Marketing Predictions From Top Experts & Influencers Paul Dobson Head of Digital Services Cloud Software Group @svengelsk In near terms, budget constraints will push influencer content further down the sales funnel, requiring proof of its impact on sales.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Only B2B

FEBRUARY 6, 2024

However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. Boosts Efficiency & Saves Resources: Eliminate guesswork and manual lead qualification processes.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Lattice

MAY 2, 2016

And during this year’s Oracle’s Modern Marketing Experience there were an overwhelming number of smart marketing nerds there to learn about new processes, theories and technologies that can improve their programs. Like other conferences this year, a lot of the attention went to Account-Based Marketing.

Account Based Marketing 100

Account Based Marketing DemandBase ABM Conference 100

Lake One

OCTOBER 11, 2023

Introduction to AI in B2B Sales and Marketing The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed, and halting delays before they start. Salespeople have always found the more information they have, the easier the sale is.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. These include tools that provide B2B data enrichment , AI-based predictive analytics and recommendations, interaction management (i.e.,

Account Based Marketing 127

Account Based Marketing Enterprise Management Work Management Paid Content 127

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Help for the sales team. The goal is to streamline the “hand-off” of leads from marketing to sales. Efficiency across channels.

Account Based Marketing 123

Account Based Marketing Enterprise Management Work Management Marketing Management 123

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Engagio

JANUARY 19, 2021

All of this data is helpful in segmenting a target list and prioritizing who to pursue in our Marketing and Sales efforts. But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. Segmentation done right is a time-consuming process.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

ANNUITAS

MAY 31, 2023

Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” Converged Growth is a new approach to B2B marketing that combines traditional marketing with sales and customer success, orchestrating engagement across pre- and post-sale touchpoints.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Only B2B

JULY 28, 2023

Must Read : The Role of AI in ABM: Enhancing Personalization and Efficiency How to Leverage Account-Based Marketing (ABM) for Marketing Qualified Leads Developing an ABM Strategy for MQLs: To excel in ABM for MQLs , businesses must begin by aligning their sales and marketing teams. response rate, compared to just 0.6%

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

Heinz Marketing

AUGUST 30, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome everyone to another episode of Sales Pipeline Radio.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

DemandBase

SEPTEMBER 26, 2018

B2B sales and marketing organizations vary in size, structure, funding, and objectives – but the one thing which ties them all together is a deep investment in their CRM and marketing automation systems. Sales reps are never more than one click away from their CRM. They are the source of truth – for better or for worse.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

Martech

MARCH 10, 2022

This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. 74% of B2B marketers say they are seeing customers taking more control over the buying process. a case study, additional zero-touch tactics/assets, etc.)

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 107

Heinz Marketing

SEPTEMBER 30, 2022

Are there any gaps in data or processes that you’ve been made aware of? These tools connect to numerous other tools that are the core tools and technology to help your business operate from a marketing and sales perspective. Also includes Bombora for intent data, or ABM platforms like DemandBase, Terminus, RollWorks, and 6sense.

Ideal Customer Profiles 117

Ideal Customer Profiles Work Management Planning Marketing Automation Services 117

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Previous to this, she was a Customer Success Manager for the past six years at the company, helping her clients to achieve their ABM goals. Can you share a bit about your career path that led you to Demandbase?

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

Metadata

NOVEMBER 17, 2021

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. When “ABM platforms” showed up 10 years ago from Demandbase, Terminus, and others ABM was accepted as a “technology.”. Is it the company’s office manager or the CMO?

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98