Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

PureB2B

FEBRUARY 9, 2022

Launching a product that people want is one thing—putting a brand new product in the market and getting your target audience excited about it is another. This is what demand generation is all about, and it's what we're going to talk about in this post. Table of Contents What is Demand Generation?

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Top of Funnel 48

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D., We highly recommend them!”

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

SEPTEMBER 14, 2023

The company was recognized as a High Performer across 16 categories and a Leader across 15 categories, most notably for Account-Based Advertising – Overall, Buyer Intent Data Providers – Overall, and Account-Based Analytics – Overall.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. DiscoverOrg.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

6sense

SEPTEMBER 29, 2021

With this expanded integration, 6sense now offers HubSpot customers: Identification of relevant anonymous intent from accounts on third party publisher sites and the customer’s website to detect early or in-flight opportunity signals of interest.

Hubspot 62

Hubspot Multi-Channel Demand Generation Advertising Agencies 62

Madison Logic

APRIL 4, 2023

Customer reviews offered persistent recognition for the ability to prioritize accounts, personas, and content with its superior proprietary data; best-in-class customer support; and the predictable and sustainable ROI clients experience when executing a multi-channel ABM strategy with Madison Logic. ” – Adam S.,

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52

Only B2B

JANUARY 18, 2024

Must Read: 6 Content Syndication Networks that will Drive Traffic The initial step to accomplishing pretty much any account based marketing tactics is identifying the particular businesses to target. Here, it’s important to understand the distinction between Account-Based Marketing (ABM) and demand generation.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

PureB2B

JUNE 28, 2022

Using Marketing Intent Data. If you’re like most B2B marketers, you’ve probably been tasked with building out your intent data profile at some point in your career. Rightfully so, because 98% of companies found intent data improves the effectiveness of their sales and marketing campaigns. Behavioral Intent.

Ideal Customer Profiles 62

Ideal Customer Profiles Intent Data Peer-to-peer Intent 62

Madison Logic

JUNE 6, 2023

Demand capture can be considered in the buying journey’s mid to lower funnel. It’s important to understand that demand creation and demand capture are two sides of the demand generation coin. For example, track how many accounts move from initial awareness to consideration and conversion.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

PureB2B

APRIL 29, 2022

Demand generation marketers are under immense pressure. It’s also incredibly important, as the ability to generate demand at each stage of the buyer journey can have a huge impact on your marketing ROI. So, how do you go about creating a fully fleshed-out demand gen campaign? Thought Leadership.

Demand 62

Demand Top of Funnel Marketing Management Effectiveness 62

PureB2B

APRIL 29, 2022

Demand generation marketers are under immense pressure. It’s also incredibly important, as the ability to generate demand at each stage of the buyer journey can have a huge impact on your marketing ROI. So, how do you go about creating a fully fleshed-out demand gen campaign? Thought Leadership.

Demand 62

Demand Top of Funnel Effectiveness Marketing Management 62

Madison Logic

NOVEMBER 30, 2023

By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

Binary Demand

JULY 26, 2023

[ps2id id=’overview’ target=”/]In today’s dynamic business landscape, knowledge is power, and having the right information at your fingertips can be the key to success. Enter B2B data – the treasure trove of insights about other businesses that can revolutionize how you operate, strategize, and conquer new horizons!

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. It’s only through tracking views, attention spans, click-through rates (CTR), and more that we can identify which videos work, and whether they help to generate leads, crack key accounts, add pipeline, retain customers, or realize revenue.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Hubspot

MAY 8, 2020

Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based marketing means catering your message to the top decision makers for target accounts with a blend of marketing of sales tactics. Are you going to be doing a lot of ad targeting?

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management Budget Programs 98

Madison Logic

JULY 6, 2023

As AI-powered solutions such as intelligent process automation, predictive analytics, chatbots, and virtual assistants continue to streamline operations, improve customer service, and provide insights for informed decision-making, it is expected that interest among SMBs will only intensify.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Inbox Insight

SEPTEMBER 10, 2021

It looks beyond the basic demographic or geographic segmentation, requiring far more granular data. How effectively can you identify real-time need along with the influential factors that shape your target buyers behavior? Creating priority segments among your target accounts. stay competitive.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

B2B Marketing Exchange

MARCH 2, 2023

Building A More Intelligent Content Stack With AI, Automation & Analytics” with Forrester’s Phyllis Davidson Key Takeaway: Elicitation, mirroring and active listening techniques from the spy-world can help short-cut rapport building and improve the sales process. Session: “Are We Ready To Trust The Machines? The result?

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Engagio

SEPTEMBER 23, 2019

Accounts by Stage. Account Journey Multi-Touch Attribution. What is the Account Journey? Within Engagio we use engagement minutes to track the time your target accounts are spending with you. Example #2: Capturing Intent Surge. Journey Metrics, Including the 4 V’s. ConVersion Rate. Journey Dashboard.

Sales Management 103

Sales Management Multi-Touch Attribution Lead Ranking Top of Funnel 103

SalesIntel

MAY 5, 2023

This well-known platform is used by companies of all sizes to equip sales teams with lead-generation tools , a vast pool of business contacts, and analytics to support successful outreach campaigns. If you want buyer intent data then you have to get the marketing package, but having direct dial numbers comes with the sales package.

Zoominfo 52

Zoominfo Pricing Price Ideal Customer Profiles 52

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. Read more on Top 5 Ways to Supercharge ABM with Intent Data.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Valasys

AUGUST 12, 2019

The ABM universe functions on the ideology of targeting the best prospects & doing everything one can do to convert them. The businesses often don’t have the lists of gigantic accounts that they wish to target. They create targeted material which in conjunction with the areas of interest the prospects.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Terminus

MAY 16, 2017

The VersionOne team needed a way to be more efficient with marketing spend by focusing on accounts that fit their ideal customer profile (ICP) and targeting key decision-makers within those accounts, which is why they decided to shift from a solely inbound strategy to account-based marketing.

Account Based Marketing 22

Account Based Marketing Enterprise Management ABM Work Management 22

Inbox Insight

MARCH 2, 2021

of B2B Marketers are not leveraging programmatic advertising as a core tactic this year, while 45% of companies leverage only one source of intent data. We’ve expanded out of just one form of intent to embrace the key advantages the likes of Browsing, Firmographic, Action and Predictive offer. Expanding targeting capabilities.

Demand Generation 98

Demand Generation B2B Thought Leadership B2B Marketing Practices 98

SalesIntel

FEBRUARY 26, 2024

This well-known platform is used by companies of all sizes to equip sales teams with lead-generation tools , a vast pool of business contacts, and analytics to support successful outreach campaigns. If you want buyer intent data then you have to get the marketing package, but having direct dial numbers comes with the sales package.

Zoominfo 52

Zoominfo Pricing Price Ideal Customer Profiles 52

Madison Logic

DECEMBER 14, 2023

More Focus on the Momentum from Brand Awareness to Demand Generation Marketing teams have often had to tradeoff between their brand and demand activities. This has created an opportunity for B2B marketers to build relationships with potential customers across multiple channels and nurture them into leads.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

DemandBase

JULY 21, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. Re-Selecting Target Accounts to Find People Who Are In-Market. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

JUNE 2, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target Delivering value through your message. Re-Selecting Target Accounts. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Inbox Insight

JULY 7, 2020

For tech companies, that means staying one step ahead at all times and using IT intent data to shape strategy. Using bespoke analytics to track their content consumption, we are able to deep dive into factors surrounding how IT professionals buy, how decisions are made and how content can be leveraged to achieve better sales results.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Research 99

Single Grain

JULY 8, 2021

That is why companies should focus on their demand generation process first. In this article, we'll explore how to use demand generation to deliver high-quality, self-filtering leads that convert into loyal clients. What Is a Demand Generation Strategy? Generate More Leads. Increase Brand Awareness.

High Quality Lead 145

High Quality Lead Demand Generation Agencies Demand Generation Sales Qualified Leads 145

Engagio

JULY 30, 2018

Sure, there are a lot of technologies that support ABM, just as there are many technologies that support demand generation. But you don’t need to buy technology from each category to do Account Based Marketing! DATA AND INSIGHTS: Select target accounts, fill contact whitespace, identify insights.

Account Based Marketing 100

Account Based Marketing ABM Work Management Marketing Management 100

Madison Logic

JUNE 14, 2023

Like a great slice of New York-style pizza, account-based marketing (ABM) also has a key ingredient to produce superior results. To target the right accounts and create the right content, marketers need quality data to execute effective campaigns. Inaccurate data completely upends this process.

Account Based Marketing 52

Account Based Marketing ABM Campaigns Ideal Customer Profiles 52

Vidyard

OCTOBER 27, 2019

Analytics are a key component in any successful video marketing strategy. It’s only through tracking views, attention spans, click-through rates (CTR), and more that we can identify which videos work, and whether they help to generate leads, crack key accounts, add pipeline, retain customers, or realize revenue.

Video Marketing 63

Video Marketing ROI Analytics CTR 63