Inbox Insight

MARCH 13, 2024

Restricted access to quality intent data and the technological means to analyze and strategically apply it, has meant lead prioritization tactics have often been subjective or based on a limited view of the buyer journey. Account Surge: insight into wider account actively beyond first party environments.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Only B2B

FEBRUARY 1, 2024

That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

PureB2B

DECEMBER 29, 2021

The reality is Demand generation has never been an easy process to plan and execute for. Heading into 2022 and observing the current work environment of hybrid office spaces, a pivot in how demand generation is approached is probably worth exploring. Top of Funnel Demand Generation. Account-Based Marketing.

Demand Generation 62

Demand Generation Demand Planning Account Based Marketing 62

Aberdeen

DECEMBER 27, 2019

But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. In this post, we’ll dive into the power of intent data for your marketing team and provide six ways to use to generate more revenue. Why do Marketing Teams Love Intent Data?

Intent Data 84

Intent Data Paid Content Intent Top of Funnel 84

PureB2B

DECEMBER 29, 2021

The reality is Demand generation has never been an easy process to plan and execute for. Heading into 2022 and observing the current work environment of hybrid office spaces, a pivot in how demand generation is approached is probably worth exploring. Top of Funnel Demand Generation. Account-Based Marketing.

Demand Generation 62

Demand Generation Demand Top of Funnel Planning 62

Engagio

NOVEMBER 19, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. This image illustrates the difference in thought process between a traditional demand generation approach and an ABM strategy. Intent data.

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Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It 73 percent say intent accelerated their pipeline. What Is Intent Data in Marketing?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Heinz Marketing

OCTOBER 13, 2021

There’s been a buzz in the industry around customer intent data. But what exactly is Intent Data? Intent data is specifically an individual’s web content consumption. Types of Intent Data. First-Party Intent Data is the data you collect about your own users.

Intent Data 123

Intent Data Intent Top of Funnel Marketing Automation Services 123

DealSignal

MAY 15, 2022

How Does Intent Data Differ from Web Tracking Data? With tools like Google Analytics, web tracking also enables you to use cookies to track specific users and IP addresses within your company’s website platform. With intent data, you can. What Is Intent Data?

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

B2B Marketing Analytics

JANUARY 8, 2020

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing.

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Demand Generation Agencies Demand Generation Account Based Marketing ABM 59

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Madison Logic

OCTOBER 11, 2022

You can when you use buyer intent data. . Intent Data Explained . Buyer intent data is a collection of signals that reveal when a prospective customer is looking for or interested in learning about a solution. Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Adobe Experience Cloud Blog

MAY 8, 2019

If you’ve landed here, it’s safe to say you probably have some questions about demand generation. The common misconception is that demand generation is all about creating demand for a product. Well, demand generation is actually far more than that. Demand generation isn’t a quick fix.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 134

PureB2B

MAY 30, 2022

How to Target the Right Buyer in Your Demand Generation Campaign. Different businesses define and approach demand generation in different ways because, at its core, demand gen marketing should adapt to the needs of your specific buyers. Strategic Demand Generation. Paid media. Social media.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

PureB2B

MAY 30, 2022

How to Target the Right Buyer in Your Demand Generation Campaign. Different businesses define and approach demand generation in different ways because, at its core, demand gen marketing should adapt to the needs of your specific buyers. Strategic Demand Generation. Paid media. Social media.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

Aberdeen

DECEMBER 27, 2019

But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. In this post, we’ll dive into the power of intent data for your marketing team and provide six ways to use to generate more revenue. Why do Marketing Teams Love Intent Data?

Intent Data 52

Intent Data Paid Content Intent Top of Funnel 52

Aberdeen

DECEMBER 17, 2019

That’s where customer targeting comes into play. The Importance of Customer Targeting. The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. AI Predictive Analytics. Intent Data.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Engagio

MARCH 29, 2021

So how do we deliver personalization that captures our target accounts’ attention? It comes down to knowing the right information about the account and the buying personas at the account. Intent data helps you understand what keywords the account or people at that account are researching.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Anteriad

JANUARY 3, 2023

Most lead generation rockstars have their own secrets when it comes to the development and execution of lead generation campaigns. Whether it be the use of predictive analytics, big data, case studies, or creative persona development, almost everyone has a recipe for the perfect campaign cocktail.

Intent Data 40

Intent Data Lead Generation Intent Lead Ranking 40

PureB2B

APRIL 20, 2021

As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation. Decisional Intelligence vs Big Data in Demand Generation? As it stands, big data might be the most common form of processed data management.

Demand Generation 62

Demand Generation Demand Generation Lead Ranking 62

PureB2B

FEBRUARY 8, 2021

As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation. Decisional Intelligence vs Big Data in Demand Generation? As it stands, big data might be the most common form of processed data management.

Demand Generation 62

Demand Generation Demand Generation Work Management 62

Aberdeen

DECEMBER 17, 2019

That’s where customer targeting comes into play. The Importance of Customer Targeting. The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. AI Predictive Analytics. Intent Data.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

PureB2B

FEBRUARY 9, 2022

Launching a product that people want is one thing—putting a brand new product in the market and getting your target audience excited about it is another. This is what demand generation is all about, and it's what we're going to talk about in this post. Table of Contents What is Demand Generation?

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Top of Funnel 48

Engagio

APRIL 11, 2018

For years, targeting key accounts has been a cornerstone of effective B2B growth. Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according to SiriusDecisions. One reason is the immense amount of data that is now available to us to make account-based strategies more efficient.

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Account Based Marketing Intent Data Intent Lead Ranking 85

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

xiQ

SEPTEMBER 25, 2019

Campaign Analytics. xiQ’s Campaign Analytics dashboards measure campaign performance, content efficacy, ranks client engagement, and generates first-hand intent data for each prospect. Prospect Analytics. Prospect Analytics. Measure Intent. Learn More. Learn More. Learn More. Learn More.

Demand Generation 69

Demand Generation Lead Ranking Lead Scoring Demand 69

PureB2B

FEBRUARY 8, 2022

At its core, behavioral analytics is concerned with understanding customer action and marketing behavior, which leads to better decision-making and business planning. In a digital world, customer-centric information and intent data are the key to service personalization, customer experience enhancement, and business mapping.

Marketing Management 62

Marketing Management Analytics Resource Management Campaigns 62

Adobe Experience Cloud Blog

APRIL 11, 2017

In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing? To implement real-time, intent-based email marketing, you need intent data.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Inbox Insight

MARCH 4, 2019

Account-Based Marketing (ABM) is here to stay, that much is clear. Its allure is evident; hand-pick the specific organizations you wish to sell to, ensure your marketing efforts are hyper-targeted, drive engagements that ultimately end in profit. Mistake #1: Unsustainable Target Account Lists.

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Demand Generation Account Based Marketing ABM B2B Marketing 65

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. A marketing technology stack is the set of tools marketers use to execute their everyday tasks, from analytics platforms to task management systems. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

LeanData

FEBRUARY 9, 2021

For those as of yet uninitiated, ABM is a GTM strategy that directs a company’s marketing resources to a subset of targeted accounts within a market, utilizing customized and personalized campaigns designed to engage each individual account, and basing its marketing messages on the specific characteristics, attributes and needs of the account.

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Account Based Marketing ABM Analytics Marketing Analytics Tools 98