Industrial Marketing Today

SEPTEMBER 1, 2011

Your list should be segmented into at least two broad categories – prospects and customers. Instead of thinking of your e-mail marketing as a series of campaigns for pushing out your messages, become more customer-centric. See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence” ).

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

MAY 22, 2011

You can easily get good data from your Google Analytics. Here’s how: Log into your Google Analytics. The same applies if you want to create any kind of exclusive content for subscribers or current customers only. As with any marketing strategy, start with your target audience. Click on the Visitors tab and then Mobile.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Industrial Marketing Today

DECEMBER 1, 2011

Myth: Our customers are only interested in product specs and datasheets. My advice – put yourself in your customers’ shoes. In order to write for the customer, you must know them well. Learn to interpret the data from your site analytics and develop customer personas. Easy, right? Not exactly.

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

Industrial Marketing Today

FEBRUARY 24, 2012

During an internal discovery meeting with the client’s Director of Marketing and the Marcom Manager, we spent considerable amount of time reviewing their clickthru reports, traffic, pageviews behavior and engagement stats from Google Analytics. There is fierce competition among manufacturers to go after the same customers.

Lead Generation 60

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 60

Industrial Marketing Today

JANUARY 18, 2012

However, you should insist that your industrial website redesign include at least the basic SEO features such as optimized <Title> and <Description> tags, keyword rich H1 and H2 tags, XML and HTML site maps, code for Google Analytics and social sharing options. Website content (Is it customer-centric?).

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60

Industrial Marketing Today

JULY 16, 2012

For the moment, I am going to set aside analytics and ROI measurements and focus on the real value of content marketing as it relates to industrial sales. Your customer is an OEM/Fabricator. He fabricates the system to his customer’s specifications. Read my post, “Manufacturers Need Lead Management to Close the RFQ Gap.”.

Lead Ranking 60

Lead Ranking Lead Scoring Marketing Management Paid Search Agency 60

Industrial Marketing Today

JUNE 22, 2012

They are accustomed to customers calling them for RFQs/RFPs. It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction. They’ve always depended on a constant flow of referrals and repeat business.

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60

Industrial Marketing Today

JUNE 11, 2011

Monitoring, tracking and measuring is a lot easier when you use one set of Web analytics for both the site and the blog. Another reason could be that certain custom-built applications such as eCatalogs and product configurators may not integrate easily into a blog site built on one of the open-source platforms mentioned here.

Marketing Websites 60

Marketing Websites Ad Building Long Tail Marketing Cross-Selling 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Social Media with Email Marketing – is it the Super Combo?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

DECEMBER 22, 2010

from my Google Analytics, the number of inbound links received, retweets and other social sharing. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. I’ve compiled these based on a combination of the traffic, time spent on the page etc. Read full article….

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

AUGUST 24, 2009

Share customer stories or provide examples to make it more interesting and help your readers connect with their own situation. REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. REVEAL Adding a personal experience helps to humanize your content.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

Is it so outdated that you avoid sending prospects and customers to your site? It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. It is all about the customer and not you and your company.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Analytics is the new marketing creative!

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 12, 2010

My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. Two options for solving the pricing dilemma Show a range of prices to help your prospects make an initial budgetary decision.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

NOVEMBER 28, 2010

Very little time is put into doing research on how their prospects and customers actually do their search. Achieving top rankings and maintaining them consistently require constant monitoring of your site analytics, tweaking, keeping up with and adapting to the ever-changing landscape of SEO.

Optimization 60

Optimization SEO Marketing Websites Keywords 60

Industrial Marketing Today

DECEMBER 17, 2010

That can only happen if your prospects and customers can find your site when and where they are searching for solutions to their problems in their own words. Web analytics – no industrial website should be launched without one. Every industrial website must include some form of web analytics. Budgeting for a website redesign.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60

Industrial Marketing Today

JULY 8, 2012

Look at your Google Analytics, one quick indicator of a leaky Website is your bounce rate. If you are sophisticated enough with analytics, you can set up conversion tracking within Google Analytics to get a better handle on where the leads are leaking from your Website. It’s all about them (your customers).”. Now What? ).

Marketing Websites 60

Marketing Websites Sales Qualified Leads Lead Ranking Leads 60

Industrial Marketing Today

APRIL 26, 2011

Many of these solutions also integrate well with popular Customer Relationship Management (CRM) applications like Salesforce and Microsoft Dynamics CRM. Either use an objective lead scoring system to separate prospects from customers or use some form of Recency, Frequency and Monetary (RFM) model to segment your database.

Relevance 60

Relevance Marketing Management Marketing Automation Services Lead Ranking 60

Industrial Marketing Today

OCTOBER 26, 2009

The above two web analytics are not mere statistics for your webmaster. Hordes of traffic that convert poorly are useless for generating qualified leads that convert well into paying customers. For example, fill out a form to download a white paper, register for a webinar, submit an order etc. What’s the solution?

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Industrial Marketing Today

AUGUST 24, 2010

If necessary, rewrite or edit the text to address critical pain points of your prospects and customers. Install site analytics, the free Google Analytics is a good start. Engaging your visitors with relevant and fresh content will help to convert them into fans, followers and ultimately to loyal customers.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60