article thumbnail

How to Cultivate a Data-Driven Marketing Team

Hubspot

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

article thumbnail

The Ultimate User-Generated Content Guide

Sprout Social

As a business, you look for ways to humanize your brand and build trust with customers. Whether it’s a blog, social media post, Wiki, podcast, video or social image, the content is created by third-party users. Reassures purchase decisions: A long existing problem for brands is keeping customers shopping.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create an Effective Social Media Content Strategy

Valasys

An effective social media content strategy offers several advantages including attracting an increased number of prospects and customers and expanding brands’ reach to a huge number of online audiences to generate measurable and cost-effective conversions. Use tools such as Google Analytics for reviewing how your content is performing.

article thumbnail

6 Niche Marketing Blogs You Need to Read in 2019

Outgrow

Customer relationship—the heart of any business—needs to be kept abreast every day to remain in the race. They write about email marketing, budgeting in CRM, GDPR, customer engagement and even publish various benchmark reports. We love the simplicity of the factual posts- analytical in nature, and evidently well researched.

Outgrow 45
article thumbnail

Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing.

article thumbnail

How to Run an Experimentation Meeting that Will Transform Your Company (& How I Do it at Workato)

Convert

Making sure it’s integrated with your analytics tool and you’re tracking data appropriately. For example, we’ll often get product marketers on our experimentation meeting to pop in and share recent discoveries from customer research or to share upcoming strategic narrative changes. Getting a proper testing tool.

article thumbnail

Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

4% of my Twitter follower are Hoosiers, according to Peek Analytics (which I love for in-depth examination of persons in social media). I’m sure Wal-Mart will gladly publish their blogger outreach criteria. Maybe a Wiki? I don’t have a lot to offer in the way of insider tips. Do I wish we were all treated equally?

Outreach 121