Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Blogging Stats.

Stats 263

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 263

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. CTR, Unique CTOR, Forwards/Shares and links clicked on.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Valasys

NOVEMBER 15, 2019

The average click-through rate (CTR) on headlines with negative superlatives was 63% higher than those with positive ones. Figures or statistics in headings add to your legitimacy. Negative comments are sometimes seen as more authentic & genuine. Wrapping Things Up.

Research 51

Research Lead Scoring Lead Ranking CTR 51

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Single Grain

MARCH 28, 2022

To a certain degree it will depend on your goals, of course, but generally speaking, the top six metrics used by most marketers are: conversions, CTR (click-through rate), user behavior and engagement, historical performance, shares and links, traffic and rankings. 2) CTR (Click-Through Rate). Let's go through and examine each one.

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

NOVEMBER 18, 2020

Google Analytics – Tracking inbound leads generated through social media will quickly pinpoint which social platforms perform best for your business, as well as what is the most effective messaging and images for your audience. Social Media Lead Generation Statistics. That is your CTR percentage for a given ad or campaign.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Vidyard

APRIL 8, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 YouTube Statistics 3.7

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Optinmonster

APRIL 4, 2024

You can use a tool like Google Analytics to understand your existing web traffic, how well they are converting, and where they are coming from. Once you know which specific social media platform is working best for your brand, you can dive deeper into your social analytics to learn more about your potential leads.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Single Grain

DECEMBER 19, 2023

Metrics and Analysis – Import valuable SEO data from Google Search Console including impressions, clicks, average position and CTR (Click-Through Rate). You can then use Keywords Everywhere to get accurate, up-to-date statistics on rankings, traffic, and content. Multi-Site Linking – Own multiple sites in a similar niche?

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Moz

FEBRUARY 23, 2020

The two major tools used here were Google Search Console and STAT. While there’s more traffic data in Google Analytics than GSC, we’re limited in seeing the traffic driven by actual keywords, being limited by page-wide traffic. So, all of the keywords analyzed had over 5,000 global monthly searches, as reported by STAT.

CTR 67

CTR SERP CPC Cost Per Click 67

Convert

OCTOBER 27, 2021

You can run multiple A/B tests to see which version gets the highest CTR. It could be more lift, time on page, bounce rate, CTR, CVR, average sale, but it will all change based on what you’re testing. (Is If all you focused on was the ads’ CTR, then it would look like a success but in reality, you might be losing money.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Single Grain

MARCH 6, 2020

It’s chock-full of case studies, examples, rich media and statistics, and it was carefully written and edited to be both entertaining and actionable. Knowing exactly which posts have been getting less click-throughs will help you increase your organic CTR opportunities. Google Analytics.

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

Single Grain

JANUARY 16, 2023

Looking for the latest SEO statistics? SEO statistics help you understand the behavior of your target audience, including how they interact with your website which, in turn, allows you to make data-driven decisions to improve your ranking. TABLE OF CONTENTS: ↓ General SEO Stats. Backlink Stats. Keyword Stats.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Social Media Statistics for B2B Marketers , June 21, 2010. Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). SEM & SEO & PPC & CTR.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Vidyard

JANUARY 6, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.3.1 Stats Around Video Engagement 2.4.1 Video Analytics Statistics 2.5.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Brandpoint

OCTOBER 8, 2018

“… it’s the first brush with Hollywood celebrity and ‘a big pivot’ in its marketing,” said Stuart Aitken of Kroger’s analytics firm for AdWeek. To keep users engaged, statistics and graphics appear after you answer each question to show how your finances compare to others. Seth Godin.

Brand Identity 114

Brand Identity Branding Content Planning 114

Webbiquity

SEPTEMBER 30, 2014

So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? 4 Google Analytics Reports Every PPC Manager Should Use by PPC Hero. Emma Welland identifies four reports within Google Analytics that search engine marketers should be reviewing, and the value provided by each.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Convert

SEPTEMBER 8, 2021

The test will run and tell you which variation of that ad gets the highest CTR. Need a high volume of traffic to run, especially if you want stat sig so that you can trust your results and not see false positives or negatives (type 1 and type 2 errors), and stat power to measure smaller % lift. The Cons of Multivariate Testing.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Optinmonster

NOVEMBER 13, 2019

On top of being able to see keyword rankings, you can get in-depth details on traffic stats, Ads CPC, domain comparisons, keyword difficulty, and so much more. SEMrush pricing starts at $99 per month, which includes access to keyword analytics, site position tracking, social media tools, content optimization tools, and much more.

Keywords 78

Keywords Paid Content Traffic Research 78

Convert

JANUARY 31, 2022

Result: The first 3 variants only showed small lifts but the stats weren’t solid enough to confidently declare a winner. Result: The blog headline style performed better with a 5.84% higher CTR and 2.57% higher open rate than the CTA-style version. Merry Christmas” resulted in a 2.57% higher CTR. at over 95% confidence.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Referral Rock

OCTOBER 9, 2019

Let’s dive in, starting with the compelling statistics we gathered. From these statistics, we can’t tell whether these updates are helping posts bring in more traffic and leads, whether an increase in traffic and leads motivates updates to posts, or neither. How do they determine whether posts are worth updating? Ranking is Dropping.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Hubspot

MARCH 2, 2017

Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world. Here are two of Siege’s “closer look” research articles: Which Keywords Have the Worst CTR? The Ultimate List of Marketing Statistics.

Paid Content 28

Paid Content Research Paid Search Agency Advertising Agencies 28

ClearVoice

OCTOBER 30, 2019

Additionally, this platform provides a bunch of wonderful hints, tricks and stats “ like pointing out that 60% of people listen to stories on the platform with the sound on. Both YouTube creators, as well as, third party analytics and tracking sites that help pull in your followers/subscribers to provide you your social rank.

Paid Content 109

Paid Content Social Media Social Marketing Tips 109

Single Grain

SEPTEMBER 10, 2019

A shocking statistic from a study done by CoSchedule shows that 26% of marketers don’t even have a marketing goal. Dive Deeper: Creating Google Analytics Funnels and Goals: A Step-by-Step Guide. Click-through rate (CTR) is a direct ranking factor. Here are some more juicy stats : On average, businesses generate $6.50

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Single Grain

JULY 19, 2019

Inside the app, you make changes to title, meta description, title tag and body content, which are automatically reflected on your site: Choose your target CTR: Run the experiment for at least 15 days and Clickflow will show you how many more clicks you’re getting — and the revenue you’re gaining from the click increase. WhatsApp has 1.6

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Vidyard

FEBRUARY 2, 2021

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.3.1 Stats Around Video Engagement 2.4.1 Video Analytics Statistics 2.5.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Sprout Social

OCTOBER 17, 2016

Quick Twitter Stats 310 million monthly active users. You can track this in Google Analytics. Quick Stats 1.65 You can group similar ads together and compare the stats for each variation. Having a more targeted audience will improve your CTR and ultimately drive down your costs. Quick Stats 9.8

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Single Grain

DECEMBER 23, 2019

When it comes to PPC, AI will allow marketers to create more effective ad campaigns and is particularly useful to: Predict the CTR of future ads. First, let's take a look at some video stats: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017. trillion by 2030.

PPC 96

PPC Paid Content Marketing AI Trends 96

Convert

APRIL 12, 2022

The best versions in a test are not chosen based on statistical validity allowing you to get a glimpse of your revenue potential. Stats Concepts To Be Familiar With When You Run A/B Tests. Statistical Significance. Evan Miller , Statistical Software Developer ( Source ). Leave little room for misinterpretation.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

The best versions in a test are not chosen based on statistical validity allowing you to get a glimpse of your revenue potential. Stats Concepts To Be Familiar With When You Run A/B Tests. Statistical Significance. Evan Miller , Statistical Software Developer ( Source ). Leave little room for misinterpretation.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Outgrow

MARCH 4, 2021

As you proceed you will find more facts and stats that endorses the buzz around ‘interactive content’. Modern interactive content builders like Outgrow come with high analytical and lead segmenting capabilities. Interactive quizzes have phenomenal stats to lure marketers. What Is Interactive Content? by BuzzFeed. Check this out!

Top of Funnel 59

Top of Funnel Outgrow Lead Scoring Lead Ranking 59

Single Grain

MARCH 6, 2023

These include website analytics software, such as Google Analytics, as well as social media analytics tools, like Facebook Insights and Twitter Analytics. Use tools like Google Analytics to track traffic and other metrics to ensure that your link building efforts are paying off.

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

KoMarketing Associates

JULY 18, 2019

Google saw a 16% growth in ad CTR since switching the “Ad” icon from green to black (and making it virtually indistinguishable from organic search results) #mozcon @randfish pic.twitter.com/NaLzOayUH8. Planning ahead is crucial for analytics reporting. . — Melina Beeston (@mkbeesto) July 15, 2019. this is SO important.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28

Optinmonster

FEBRUARY 19, 2024

According to X’s own statistics , its users are: 36% more likely to be the first to try new things. All these stats suggest that X offers amazing potential to help you find leads for your business. 40% curated content: Content that you have gathered from other sources, such as links to industry news, reports, statistics, or trends.

Paid Content 95

Paid Content Lead Generation Lead Scoring Lead Ranking 95