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Understanding Where Your Traffic is Coming From with UTM Tracking Codes

DAGMAR Marketing

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. Traditional analytics data does not give you much of this information and that’s where UTM tracking codes become so much more powerful and beneficial. So what are UTM strings anyway?

Traffic 97
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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Nativo’s core differentiator is that it allows you to drop a retargeting pixel so companies can use their existing bottom-funnel mechanisms. Its analytics also allows real-time monitoring of time spent with your brand’s content. Why Nativo?

Insiders

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What do SEO platforms do and how do they help marketers get found on search engines?

Martech

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Most enterprise SEO platforms track, measure, and integrate social signals into their analytics and dashboard reports.

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UTM Parameters: Why and How They REALLY Help You

Optinmonster

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. More specifically, we’ll look at: What is traffic attribution. Let’s get started.

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The Complete Guide to Building Customer Personas

Anyword

Before we get into the how and the why of customer personas, we need to first differentiate them from a brand’s target market. Here, we’ve outlined how to use both Google Analytics and HubSpot’s “Make My Persona” feature to outline every aspect and detail of your specific customer. Google Analytics.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Common tool used: Google Analytics . . . #2: Top level traffic, before and after. Website Traffic.

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7 KPIs That Measure The Impact of Your Content Marketing

Parse.ly

How to track it: The easiest way to measure your backlink traffic is by using a tool that can track the number of backlinks your content is receiving. You can differentiate between a longer and a shorter visit. Share of voice shows the amount of organic traffic a website has produced for a specific keyword. Social Traffic.