Remove Analytics Remove Correlation Remove Information Remove Statistics
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Tips and Tricks to Use Email Analytics for Better Conversions

SendX

Many marketers build their strategies based on powerful analytics. Fortunately, email analytics can help you choose the right techniques, understand your leads’ behavior, and focus on the most effective features of your marketing campaign. To increase your click-through rate, you need informative, relevant, and persuasive content.

Analytics 195
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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Despite the overwhelming amount of information, you know this data holds valuable insights that can be harnessed to gain a competitive edge. Feel free to use a term or two in your next workplace conversation or night out.)

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Now is the Time to Revisit Data Literacy

Vision Edge Marketing

The Corporate Data Literacy study found that “even companies that have data literate employees across every business unit are not likely to be turning data into useable information as effectively as they could.” Brush up on statistics. Statistics are the base language for understanding data and gaining value from analytics.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 112
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To Allow Blog Comments or Not? Here’s What the Data Shows

Optinmonster

What they found about the correlation between blog posts and views/links was fascinating. As you can see, they found that there is no correlation between the number of comments on a post and the number of links that post got. There is also no correlation between the number of comments and the number of views that post got.

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4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

Finds Correlations Between Variables. Automated A/B testing on the other hand employs machine learning to connect the dots between the correlations of these variants. Uber uses a combination of multivariate and A/B/n testing to measure correlations and causations in the UX of their app. Here’s how: 1.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.