Outgrow

MARCH 22, 2021

Macro and Micro Conversion - The Milestones on the CRO Roadmap. The success of a conversion rate optimization (CRO) strategy depends on how well you define, track and analyze your key performance indicators (KPI). And, the KPIs for a CRO campaign is broadly divided into two categories - micro conversions and macro conversions.

Marketing Analytics Tools 52

Marketing Analytics Tools Conversion Conversion Rate Top of Funnel 52

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Launch Marketing

JUNE 23, 2021

There is a virtually endless amount of data available when it comes to marketing, from social media, to email marketing, engagement data , website analytics and more. Today, data powers marketing efforts. So, how can data be used more effectively in your marketing efforts? Common Challenges with Marketing Data.

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93

Unbounce

FEBRUARY 13, 2019

Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors. All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that marketers have been waiting for. ” What does AMP mean for marketers? record scratch*.

Marketing Analytics Tools 111

Marketing Analytics Tools Planning Paid Search Agency Validation 111

Directive Agency

APRIL 22, 2022

User behavior is one of the most crucial pieces in the jigsaw puzzle of SEO and conversion rate. These responsive changes can help you maximize page view time, bring return visitors, and reduce bounce rate—boosting your overall SEO value. . Easily understandable visual definition to otherwise complicated analytical data.

Marketing Analytics Tools 52

Marketing Analytics Tools SEO Enterprise Management Work Management 52

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Optinmonster

MAY 7, 2024

Location-based marketing, or geotargeting , is a hit with successful small businesses. This type of marketing is a no-brainer for businesses with physical locations like restaurants, retail shops, and real estate companies. Does marketing based on location still make sense? Or, larger corporations with global reach?

Rules 62

Rules Display Template Click Rate 62

Zoominfo

OCTOBER 5, 2021

This is the place where all your marketing efforts culminate, so it’s understandable that inbound web traffic is like a pile of gold for marketing teams. The good news is that digital marketing tools are making it possible to shine a light on this previously unknown area of your website traffic.

Sales Qualified Leads 100

Sales Qualified Leads Ideal Customer Profiles Traffic Lead Scoring 100

Outgrow

APRIL 29, 2024

No business can afford one-time customers after their marketing and branding efforts. Numbers: Statistics like “X people use this product” or “Y customers satisfied” create a sense of popularity and validation. By leveraging it, you can enhance your marketing efforts and build a loyal customer base.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

SalesIntel

JANUARY 26, 2023

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions. What Are the Types of Data?

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

DivvyHQ

JUNE 11, 2019

Content marketing is known for being challenging in the “measuring ROI” department. Blog content, for example, that assists in driving conversions is valuable, but you likely don’t have a clear way of knowing which blog post can be attributed to a sale and how much value it brought. There are a few reasons for this.

Top of Funnel 101

Top of Funnel Content Marketing Lead Ranking Marketing Analytics Tools 101

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. As a social media marketer, I believe that engagement should be the #1 focus-area, for many reasons. A significant challenge for social media marketers is identifying how your content is generating sales.

Social Media 134

Social Media ROI Social Marketing Media 134

SalesIntel

JANUARY 15, 2024

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions. What Are the Types of Data?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Optinmonster

DECEMBER 24, 2023

Testing and Validation : User flow diagrams are useful for testing the user experience. They can be used to conduct usability tests to validate if the flow is as intuitive as intended. If you’re marketing, you likely already have customer avatars. Orbit Media suggests you find it with Google Analytics.

Marketing Websites 65

Marketing Websites Marketing Analytics Tools Paid Search Agency Advertising Funnels 65

Directive Agency

MAY 29, 2023

Incorporate these 4 AI-powered SEO tactics into your marketing strategy today to tap into the boundless possibilities for your business. Technical Tasks Technical SEO is essential for enhancing user experience, optimizing website visibility, and reducing marketing costs.

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52

Convert

NOVEMBER 16, 2020

You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative). This means that there was a real impact, positive or negative, on the conversion rate, but it did not appear to be statistically significant, and you falsely declared that it was due to random chance.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

ConvertKit

APRIL 30, 2019

Do you have a “set it and forget it” attitude when it comes to some of your marketing efforts? While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

Do you have a “set it and forget it” attitude when it comes to some of your marketing efforts? While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Finally, we will cover measuring results and optimizing campaigns as well as analyzing data to refine your winning strategies for account-based marketing continuously.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Optinmonster

APRIL 15, 2023

Read 13 Ways to Boost Your Marketing Email Click-Through Rate. Then, by checking your website’s analytics, you can see how many times each document was downloaded and get information on who did so. To see how many leads have downloaded your informational materials, head to your events report in Google Analytics.

Lead Scoring 57

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 57

Optinmonster

APRIL 15, 2023

Read 13 Ways to Boost Your Marketing Email Click-Through Rate. Then, by checking your website’s analytics, you can see how many times each document was downloaded and get information on who did so. To see how many leads have downloaded your informational materials, head to your events report in Google Analytics.

Lead Scoring 52

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 52

Kevin Indig

JUNE 26, 2023

Conversion Optimization, or CRO, is the craft of completing user journeys. So, the easier we make it for SEO traffic to convert, the more Google might send us. What excites me so much about CRO is that it sits between marketing and product. Other conversions are soft , i.e., users engage with something.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Golden Spiral

DECEMBER 21, 2018

Marketing costs time, money, and resources. Every marketing move comes with risk. There is good news: marketing is often best accomplished by the most consistent, not the most creative approach. Do you have a written marketing plan? Every good marketing plan is tied to key performance indicators (KPIs).

Paid Content 97

Paid Content Inbound Marketing Paid Search Agency Work Management 97

The ABM Agency

JANUARY 8, 2021

Whether you realize it or not, B2B digital marketing relies heavily on search engine optimization—better known as SEO. Search engine optimization (SEO) is a marketing tactic that increases organic website traffic by optimizing websites and web pages to appear more frequently during relevant searches. close rate, compared to only 1.7%

Paid Search Agency 52

Paid Search Agency Top of Funnel B2B Marketing Tactics 52

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. Consumer behaviour in the B2B space has undergone significant changes in the past year.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Convert

MARCH 16, 2022

A/B testing is a randomized experiment that pits two versions of marketing assets against each other simultaneously to determine the best performer. But privacy updates like Apple’s ATT and Google’s cookie-phase out have changed the landscape drastically. Note: CRO or conversion rate optimization is not the best use of experimentation.

Lead Scoring 52

Lead Scoring Lead Ranking Burn Rate Paid Search Agency 52

Martech Advisor

NOVEMBER 22, 2019

As the new decade kicks-off in a few weeks, here is how you can refresh and upgrade your website to drive more conversions. Marketers are always in the pursuit of optimizing the conversion rate of their website because, ultimately, it is conversions that help generate revenue. Check these pages for thin content.

Conversion 57

Conversion Marketing Websites Top of Funnel Digital Marketing Funnels 57

Optinmonster

JULY 15, 2021

Do you want to put your WooCommerce email marketing process on autopilot? Email marketing automation tools can help you collect leads, schedule emails, and build a long-lasting relationship with subscribers. In this guide, we’ll show you the best tools in the market that automate email processes and deliver results.

Marketing Automation Services 64

Marketing Automation Services Marketing Automation Email Marketing Automation 64

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. What is marketing analytics?

Marketing Attribution 131

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 131

SmartBug Media

OCTOBER 28, 2019

If you find yourself struggling with low conversion rates and high bounce rates—even though clickthrough rates are soaring—chances are your PPC landing page is the problem. Finding similar content on your landing page tells them that the offer they clicked on your ad for is still valid. Implement Responsive Design.

Landing Pages 56

Landing Pages PPC Optimization Conversion Rate 56

Convert

APRIL 4, 2022

Brands need to fully trust their solution as it’s a decision tool that directly impacts increasing conversion rates and sales and revenue. This is why you should know every little detail that needs validation and testing. The null hypothesis states that the integrated quote has no meaningful impact on the conversion rate.

Terms and Conditions 52

Terms and Conditions Marketing Analytics Tools Sample Paid Search Agency 52

Hubspot

MARCH 12, 2019

There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to leads. HubSpot Marketing.

Lead Generation 101

Lead Generation Tools Generation Leads 101

Convert

JULY 14, 2021

Many of these free tools are designed for first-time testers to get their feet wet in marketing experimentation. When these marketers want to test further or implement more advanced strategies, they quickly find that their free tools can’t perform these. That’s Google Optimize. And much more depending on the tool you’re using.

Optimization 52

Optimization Google Tools Marketing Analytics Tools 52

Optinmonster

JUNE 5, 2022

Create culturally aware marketing campaigns that accommodate different holidays and customs. Ensure campaigns are relevant so you’re not marketing winter coats to Florida residents. You can also trigger geolocation marketing campaigns at specific times with campaign scheduling. Then click Validate.

Conversion 114

Conversion Click Rate Tagging Display 114

Convert

APRIL 12, 2021

Better still, we’ll help you go from data anxious and not wanting to check your analytics, to being confident in sharing your results with your peers. Step #1: Check That Your Data Is Accurate, Valid + Significant. Make sure the information you have on your test is both accurate and valid so you can be confident in the results.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122