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Vimeo vs. YouTube for Business: What’s Best?

Vidyard

How do you choose between Vimeo vs. YouTube for business? We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Vimeo vs. YouTube for Business: Key Features Each of these platforms are used by different people for different things. Who is my target audience?

Youtube 65
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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. The optimal length for videos varies based on type, channel, and topic.

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Growing Businesses Turn to DIY Video Content to Scale Faster and Optimize Revenue Growth

Vidyard

Internal communications groups can distribute company-wide messaging, vital executive communications, and training enablement resources in a secure environment. “We The company is already known for staying ahead of the curve when it comes to testing out new communications techniques before passing them on to their client base.

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Study: Video Marketing Most Effective When Measured with Advanced Analytics

Vidyard

Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. Large companies produce the most videos.

Studies 65
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How To Evaluate an Online Video Platform

Vidyard

Companies reported creating more than 51 videos each year increased by 254% in 2020. The first step in finding the right online video platform for you is to figure out what your needs are as a company. Do you need a video platform that is more secure than YouTube? How to Write a Requirements Document 3.1 Go Forth and Evaluate.

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Vidyard Brings Viewer Engagement Analytics and Personalized Video to Adobe Marketing Cloud Users

Vidyard

Through the new integration, Vidyard users can now easily embed videos across their digital properties using drag-and-drop components within Adobe Experience Manager while tracking detailed video performance data and audience engagement insights within Adobe Analytics.

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Vidyard Brings Viewer Engagement Analytics and Personalized Video to Adobe Marketing Cloud Users

Vidyard

New solution brings Vidyard ’ s industry-leading video analytics, viewer engagement data and video personalization to Adobe Marketing Cloud . Although it is important to provide a variety of content throughout the sales cycle, video is emerging as the most powerful medium to drive increased engagement and conversion rates.