nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Optinmonster

JULY 26, 2021

Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. Best HubSpot CRM Integrations. OptinMonster seamlessly integrates with HubSpot.

Hubspot 84

Hubspot CRM Work Management Marketing Management 84

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Because of this, we see more GTM tech than the average human. Good news: This is basically our full-time job at MKT1.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Hubspot

NOVEMBER 16, 2023

I sat in the virtual crowd at INBOUND 2023, eagerly absorbing the keynote speech from Yamini Rangan, CEO of HubSpot. And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! Inbound GTM strategies are also taking a big hit.

Work Management 55

Work Management Marketing Management Marketing Analytics Tools Marketing AI 55

Metadata

OCTOBER 19, 2022

DEMAND Community launch. 3 Key Marketing OS Product Announcements. We’re on a mission to turn B2B marketers into superhumans,” said Gil Allouche, Metadata CEO. Learning what’s working, what doesn’t, and what’s shaping the future of B2B marketing from the best is what DEMAND is about.”. 2nd annual. 30+ speakers.

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52

Convert

MARCH 10, 2022

Google Optimize is more of a freemium tool; a limited-feature version of Optimize 360, Google’s complete beefed-up optimization tool. Google Optimize 360 has none of those pesky limits and has customer support (and it comes with a price tag). Both are part of the Google Marketing Platform. Convert does it.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

ClearVoice

JANUARY 31, 2024

Benefits: Ideal for complex websites, customizable, and strong community support. SEO and Analytics Content Operations Tools A well-crafted content strategy is incomplete without integrating SEO and analytics tools. Benefits: Free, user-friendly, and integrates with other Google services.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

Benefits: Ideal for complex websites, customizable, and strong community support. SEO and Analytics Content Operations Tools A well-crafted content strategy is incomplete without integrating SEO and analytics tools. Benefits: Free, user-friendly, and integrates with other Google services.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. But a lot of marketers forget these basics when they’re caught up in the process of creating social media posts. Social media has too many things to offer to brands and users.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Optinmonster

MARCH 22, 2024

With no clear consensus from the content marketing community, how are you supposed to decide what to do with the comments on your own blog? To me, blogging is not just about publishing content, but also the two-way communication and community building aspects behind it.” He found that approx.

Correlation 72

Correlation Lead Scoring Lead Ranking Traffic 72

BOP Design

AUGUST 14, 2018

It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. Stay tuned at the end for links to other articles discussing marketing tools.).

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

Martech Advisor

NOVEMBER 14, 2019

And to help you on this journey, we’ve put together a quick guide to digital marketing success. Free tools to help kickstart your marketing journey. Learn More: 19 Free SEO Tools That Should Be on Every Marketer’s Radar. How to Get Started with Marketing Your Small Business: Tips for National Entrepreneurs Day 2019.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Hubspot

JUNE 1, 2021

Since then, Black-owned businesses have been proactive in increasing their visibility and accessibility through marketing strategies to optimize their outreach. Marketing Strategies for Black-Owned Businesses. Black business owners can use these networks to connect directly to their customers, and to the broader community.

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Work Management Effectiveness 93

Stevens & Tate

SEPTEMBER 21, 2021

Inbound marketing has become one of the most efficient ways for marketers to sell online. This kind of marketing allows the user to determine whether the inbound marketing plan is productive or not. Marketing metrics is a part of attraction marketing and your inbound marketing plan is a part of marketing metrics.

Inbound Marketing 72

Inbound Marketing Planning Marketing Plans Marketing Analytics Tools 72

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. That is the power of brand awareness. Fans beget more fans. Social listening.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Marketing Insider Group

JUNE 16, 2015

I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” In the end it comes down to 3 core content marketing skills. More Resources.

Work Management 100

Work Management Content Marketing Planning Paid Search Agency 100

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Marketing Insider Group

JULY 30, 2014

Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. Once people move beyond the need for content strategy , one of the questions I get asked a lot includes “what skills should I look for when hiring a content marketing director or content strategist?”

Content Marketing 100

Content Marketing Planning Marketing Analytics Tools Work Management 100

Optinmonster

MARCH 17, 2022

HubSpot Website Builder : Best for Marketing Automation. Google Analytics. It comes with a huge, helpful community and plenty of resources. Web.com also comes loaded with tools to help market your small business website. Marketing: $2.95 HubSpot Website Builder : Best for Marketing Automation.

Small Business Marketing 102

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 102

TrustRadius Marketing

JULY 11, 2022

Web analytics software empowers enterprises the data and analysis to meet the needs of their diverse consumers. We go into some of the best web analytics software that are fantastically suited to major companies. We go into some of the best web analytics software that are fantastically suited to major companies.

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. Host your website's videos on YouTube, the largest video community in the world. Google My Business.

Google 78

Google Adsense Tools Doubleclick 78

Hubspot

APRIL 12, 2019

HubSpot offers one of the most robust blogging platforms around. You can then schedule your blog posts with HubSpot’s calendar tool, connect to and promote them through your social media accounts and email, and analyze their performance with HubSpot’s analytics tools. Best Blogging Platforms. Squarespace. Contently.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Convince & Convert

MAY 7, 2013

For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” What this does is create a campaign in your analytics under traffic sources > sources > campaigns. Human beings are visual creatures.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

ATAK Interactive

JULY 29, 2019

Marketing, promotions, and conversion tools. Site management capabilities. Analytics and reporting features. Magento is so widely adopted, with over 300,000 active online stores and a roughly 8% market share, there are excellent places for teams to find help. Oracle NetSuite, Microsoft Dynamics, Salesforce, HubSpot).

eCommerce 78

eCommerce Enterprise Management Work Management Marketing Management 78

Martech Advisor

FEBRUARY 10, 2020

Begin by understanding your business goals and their respective marketing objectives. It’s imperative to involve stakeholders from the IT and marketing departments since they’ll be the primary users of the CMS. For instance, if you’re planning to enter a new market, you might need a multilingual website.

CMS Development 62

CMS Development Enterprise Management Marketing Management Marketing Automation Services 62

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. With a job market that is more competitive than ever and digital skills in high demand, a career in search may become increasingly attractive.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. Anyone in the B2B community can learn something from Patel. B2B Marketing.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

SmartBug Media

MARCH 18, 2019

In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. The strategy isn’t necessarily new, and with the rise of more video hosting platforms, it’s now easier and more cost-effective for a business to professionally execute a video marketing strategy. Sharing buttons. Branded embedding. Video editing.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Hubspot

FEBRUARY 24, 2020

What do marketers and Sesame Street monsters have in common? But the way we use cookies could change dramatically with Google's announcement that it will phase out the third-party cookie on Chrome browsers by 2022. "By We believe that we as a community can, and must, do better.". Google isn't banning all cookies.

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101