SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. As a social media user, algorithms lighten up your social media experience.

Social Media 82

Social Media Paid Content Media Lead Ranking 82

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

SocialPilot

JANUARY 21, 2024

Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. They are experts in a particular niche and post content on social media revolving around the same niche, catering to a specific and engaged audience.

Social Media 95

Social Media Media Paid Search Agency Marketing Budget Creation 95

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Our social media marketing guide will get you going on that front. When in Rome, when on Twitter Social media can be a great place to get your brand voice across.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Sprout Social

OCTOBER 18, 2023

While there’s no denying the value and power of social listening, a tool this impactful can make it feel intimidating to get started. In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Then, dig in further.

Social Media 121

Social Media Examples Work Management Media 121

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Our social media marketing guide will get you going on that front. When in Rome, when on Twitter Social media can be a great place to get your brand voice across.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Martech

MARCH 7, 2023

Social media platforms are an important arena for consumers to talk about brands that affect their lives. That’s why Haleon assembled an in-house team to own social media for their many over-the-counter products. and North America social intelligence lead for Haleon, at The MarTech Conference. Image: Haleon.

Social Media 72

Social Media Media Marketing Management Conference 72

Brandpoint

JUNE 5, 2023

In the world of social media, where attention is a scarce resource, driving engagement can be a daunting task, especially for brands operating in less-than-engaging categories. One such expert is Britt Fero, Principal of PB&, a renowned agency specializing in social media marketing. Love yourself. Know thyself.

Advertising Agencies 62

Advertising Agencies Social Media Paid Search Agency Communities 62

Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Enterprise Management 97

Enterprise Management Work Management Customer Satisfaction Lead Scoring 97

Heinz Marketing

MARCH 4, 2021

My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is all things Social Media. Types of Social Media. Photo Sharing.

Paid Content 132

Paid Content Social Media Media B2B 132

Martech

JULY 17, 2023

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) is here , and Part two (Predictive Analytics) is here. email, website, mobile app, SMS, social media, etc.),

Marketing AI 82

Marketing AI Personalization Marketing Automation Services Enterprise Management 82

Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

Marketing Management 140

Marketing Management Social Media Software Media 140

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Marketing Insider Group

DECEMBER 28, 2020

You’ll find the major categories of MarTech below, what they do, and recommendations. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. They fit broadly within these categories. Website Analytics. Every business wants to monitor website analytics.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Sprout Social

MAY 14, 2020

Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach. What is social media engagement? What ideas?

Social Media 144

Social Media Media Click Rate Ideal Customer Profiles 144

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Hubspot

NOVEMBER 7, 2019

When implementing your social media strategy, it's easy to realize that manually posting on multiple different websites, multiple times a day, isn't optimal for your busy schedule. Are you a social media or marketing agency? Sprout Social is a dashboard platform that's focused entirely on social media teams.

Budget Programs 99

Budget Programs Social Media Tools Enterprise Management 99

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media?

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Valasys

APRIL 4, 2023

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. This leaves 72% of businesses implementing social media without concrete results.

Social Media 52

Social Media Media Curation Demographics 52

Sprout Social

SEPTEMBER 15, 2020

However, as it goes with any social media platform, you need to have clear insight into whether your efforts are paying off or not. Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. Choose a category. How to get to your TikTok analytics.

Analytics 132

Analytics Viral Marketing Work Management Demographics 132

Sprout Social

JULY 6, 2022

When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. billion people are on social. Think about it: 4.62

Social Media 114

Social Media Social Marketing Media Paid Search Agency 114

Convince & Convert

AUGUST 22, 2012

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. Filter Social Media Traffic.

Marketing Analytics Tools 147

Marketing Analytics Tools Social Media Marketing Report Analytics 147

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Constraints on time and resources.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

KoMarketing Associates

SEPTEMBER 1, 2016

Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China. All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! Who Is Using Social Media in China? The vast majority (89.3

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Hubspot

NOVEMBER 22, 2019

Let's talk about social media metrics. Let's say you have an ad that was displayed 500 times on social media pages. Impressions are the total number of times social media browsers have been showed your content. If your ad was displayed 500 times on social media, your impressions would be 500.

Impressions 100

Impressions Social Media Media Analytics 100

Salesforce Marketing Cloud

NOVEMBER 20, 2023

These are real-world applications of today’s customer service analytics. Customer service analytics makes sense of the data from all your customer interactions and turns them into insights you can use to improve your customer service operations. Watch the demo What is customer service analytics? But how do you get started?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

Oktopost

APRIL 2, 2021

LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. Up to 80% of B2B marketers’ social media leads stem from LinkedIn’s excellent search capabilities. What is LinkedIn Analytics? Where to Find Your LinkedIn Analytics.

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78

Nuvi

JUNE 23, 2022

In addition to being ranked as a strong performer in Competitive Intelligence , Reputation continues to lead across ten G2 categories: . Social Media Suites. Social Customer Service. Social Media Monitoring. Social Media Analytics. Social Media Management. Local Marketing

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Marketing Management 40

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Martech

APRIL 11, 2024

Both provided a summary of the different categories of marketing technology and the purpose of each technology. With Perplexity the cited sources remained the same each time the question was posed, but some results were more detailed, listing categories like email marketing and giving examples of providers like Klayviyo.

Marketing Automation Services 110

Marketing Automation Services Bundling Marketing Management Public Relations 110

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Sprout Social

JUNE 18, 2019

Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person. Social media in a mid-sized company is no longer one person. Should they?

Social Media 112

Social Media Communities Work Management Marketing Management 112

Hubspot

FEBRUARY 5, 2020

Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. Ultimately, paid social media helps with targeting audiences, and driving sales. Every social media channel is different. It might be different than other social strategies.

Paid Social Agency 99

Paid Social Agency Social Media Media Budget Programs 99