Adobe Experience Cloud Blog

JUNE 6, 2018

Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. 4 Steps to Choosing the Right Digital Marketing Analytics. Digital Marketing Analytics for Email Marketing. All email marketing platforms provide basic analytics.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Optinmonster

JANUARY 24, 2024

As Marketo says, “It’s difficult to overstate the importance of maintaining a robust email marketing strategy or the value of the marketing metrics you use to maintain it.” Check out these subject line statistics. To improve your anchor text, use a strong call to action (CTA) that inspires action.

Email Marketing 79

Email Marketing Planning Open Rate Click Rate 79

Adobe Experience Cloud Blog

AUGUST 13, 2015

Predictive analytics is making guessing a game of the past. One of the major trends emerging in the marketing automation industry is the use of predictive analytics and machine learning to power sales and marketing decisions. Let’s get started… 1. Crazy thought, right?!)

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Sprout Social

MAY 25, 2016

ExactTarget , Vertical Response , Marketo , and Silverpop (just to name a few) are all incredibly powerful paid platforms. VWO offers a variety of paid and free testing tools and case studies for marketers. So now you’re testing like crazy, but you need to know whether or not your results are statistically significant.

Marketing Automation Services 111

Marketing Automation Services Email Marketing Tools Planning 111

Valasys

AUGUST 19, 2019

According to a study conducted by Marketo & Forbes, 93% of the B2B companies affirmed that content marketing generates more leads than traditional marketing strategies. . Assimilating Case Studies into the Content Strategies: . Content Marketing Supplements & Strengthens the Omnichannel Lead generation Strategies.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

While digital marketing efforts in social channels, for example, won’t immediately tie to ROI you can show correlation between social statistics such as ‘Likes’ and increased traffic to the website from Facebook. Next, dive into analytics to determine what visitors from Facebook are doing on your website. Emphasize marketing analytics.

RSS 48

RSS Marketo Correlation Paper 48

Adobe Experience Cloud Blog

JUNE 2, 2014

We ran an integrated campaign where we wrote up a quick case study, developed additional thought leadership material, sponsored a mini event, and presented in a webinar. Marketo describes lead scoring in its Definitive Guide To Lead Scoring as a methodology for ranking leads in order to determine their sales-readiness.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. These are the warm leads.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Optinmonster

MARCH 13, 2024

Here’s a great video marketing hack from Marketo. Focus on the Data Being data-driven in marketing is important, especially when you consider that leading marketers are 58% more likely to use analytics compared to others. Video marketing is a powerful tool that’s growing in popularity.

Paid Content 129

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 129

Adobe Experience Cloud Blog

FEBRUARY 4, 2016

Until recently, this was the easiest—and, in many cases, the only way to judge. This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective. A prospect browses several pages before converting.

Analytics 48

Analytics B2B Thought Leadership Marketo Case Studies 48

DealSignal

MARCH 29, 2018

Analytics , at Point Guard, looking for the fastest and most efficient way to convert, and distributing the ball to the most productive and consistent scorers. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. You can read a case study here.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

Vidyard

JANUARY 6, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.3.1 Video Analytics Statistics 2.5.1 Online Video Statistics 2.7

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. You can read a case study here. Analytics Measuring & optimizing your ABM programs Now, your systems are all in sync, you’ve got a process for fresh data and customized messaging and you’re engaging your targets with tailored content.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

Atomic Reach

NOVEMBER 9, 2018

This statistic leads to the realization that marketers are falling into success, and are finding benefits without extensive planning. Blog posts, videos, case studies, white papers, and webinars act as informational resources. However, reaping the benefits of content marketing starts with a documented content marketing strategy.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Marketing Strategy 85

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. Have a new statistic that shows the opportunity is growing faster than ever? ” Here are some great ways to use demand generation content to set yourself up as a thought leader in your industry: Create a Case study on how yours or other companies used a product to improve their business process.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

JANUARY 6, 2016

To build a clear ROI, you need analytics that measure your impact at each stage of the buyer’s journey — from first look to a closed sale. . It will help your team to add a layer of value to the time you take to craft spot-on keywords without the need for a complex analytical model and expensive tools. .

Cost Per Click 48

Cost Per Click ROI Content Marketing Planning 48

chiefmartech

FEBRUARY 9, 2016

and advanced analytics techniques to assess probability of martech adoption at each major stage of company growth. In this session you’ll learn: the six areas where these best-in-class marketers excel; how you can build and leverage your business acumen; and how to make your data, analytics, and metrics more relevant to the C-Suite.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Full Circle Insights

MAY 5, 2021

For example, France created the French Gender Equality Index , requiring companies to provide data to monitor the progress of gender equality within organizations and providing benchmark statistics overall. Case Studies. Building a Solid Case for Attribution to the CMO. Build vs Buy Marketing Analytics.

Lead Ranking 94

Lead Ranking Sales Management Marketing Attribution Top of Funnel 94

Circle Studio

APRIL 25, 2019

A testimonial pares nicely with a project case study when the client is referencing specifics about that project; or on a service or market page when the client is speaking about your expertise in that market or service; or on a careers page when the employee is talking about their experience working at your firm.

Features 104

Features Marketing Websites Marketing Automation Services Ideal Customer Profiles 104

Full Circle Insights

NOVEMBER 25, 2020

The key statistic, Rizzardini said, is search interest in “near me” has increased over 34x since 2011 and continues to accelerate. ”As Tools like Google Analytics can see all of the online interactions that each user had with a business. Case Studies. Building a Solid Case for Attribution to the CMO. White Papers.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Vidyard

FEBRUARY 2, 2021

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.3.1 Video Analytics Statistics 2.5.1 Online Video Statistics 2.7

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video Analytics Statistics 2.6 Online Video Statistics 2.7 Mobile Video Statistics 2.8 Video Email Statistics 2.9 Video SEO Statistics 2.10

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Hubspot

JULY 10, 2018

A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. Anecdotal stories, like the case of SaleCycle , suggest social media falls short in conversion rates compared to other B2B digital channels, despite its wide reach. Case #1: Storytelling.

Paid Content 97

Paid Content Lead Ranking Lead Scoring Lead Gen 97

Adobe Experience Cloud Blog

APRIL 30, 2014

Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. At Marketo, we post to our company blog every single business day – usually, that means five times a week. Content Marketing'

Marketing Report 48

Marketing Report Content Marketing Peer-to-peer B2B Thought Leadership 48

Vidyard

MAY 1, 2020

Social media video statistics you should care about: 93% of businesses say they’ve earned a new customer from video on social media. In addition to posting other video types on their Facebook page , marketing automation software company Marketo broadcast the opening general session from Adobe Summi t using Facebook Live Video.

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. on which you're an authority) in the form of “How-to” guides, white papers and case studies, this is informational content.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Single Grain

JUNE 10, 2021

Analytics Tools. Dive Deeper: * ClickFlow as a Clearscope Alternative * How We Grew ElectricityRates.com’s Search Traffic by 327% in 30 Days with ClickFlow * Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]. Video Creation Tools. Design Tools. Project Management/Collaboration Tools.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Vidyard

MARCH 8, 2021

Learn From the Pros In addition to posting other video types on their Facebook page , marketing automation software company Marketo broadcast the opening general session from Adobe Summi t using Facebook Live Video. Plus, some networks like Facebook give bonus features to videos that you upload directly instead of posting the link.

Paid Content 65

Paid Content Social Media Video Marketing Media 65

Marketing Insider Group

SEPTEMBER 15, 2015

This webinar contains statistics on how effective content marketing is, the types of content marketing you can do, and what makes it effective. He talks about this year’s content marketing updates and news, and brings up statistics and charts to support his discussion. In the video, Conductor’s statistics on ROI are given.

Top of Funnel 100

Top of Funnel Marketing Budget Video Marketing Content Marketing 100