Digilant
JUNE 27, 2023
Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. As disparities in female and male sports media coverage remain prevalent, more fans and athletes are voicing their opinion encouraging media companies to shift their priorities. million U.S.
Digilant
JUNE 27, 2023
Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. As disparities in female and male sports media coverage remain prevalent, more fans and athletes are voicing their opinion encouraging media companies to shift their priorities. million U.S.
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ClickZ
AUGUST 10, 2020
Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in a given place, making the medium truly reactive, and much more intelligent, as well as driving efficiencies. Predictive analytics & audience targeting.
Outbrain
FEBRUARY 6, 2022
Can the Super Bowl tactics be applied to traditional marketing campaigns? Ideally, this creates a buzz around the brand even before the event. The vehicle was raffled off in the aftermath, leaving fans disappointed and marketers affirmed on just how much buzz a brand can garner around the Super Bowl. One hit wonder vs. campaign.
Webbiquity
JULY 28, 2010
At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. consumer-generated media, touchpoint analysis, measurement and metrics, planning a campaign (ugh, social media campaign ?),
Convince & Convert
MAY 12, 2010
Last night while reading the story, it occurred to me that many small business decision-makers are like Sam- saying no to social media, without even being sure why. Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh). Social media has never been driven by function and purpose.
Industrial Marketing Today
APRIL 28, 2010
With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one. There are examples and additional resources too. He is the Founder & President of Tiecas, Inc. –
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