Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. link] [link] Jeremy Bryant RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

NetLine

AUGUST 2, 2023

There are also other lead types defined by industry bodies, technology vendors, and research firms as part of their own frameworks. Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP).

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hinge Marketing

MARCH 12, 2020

In fact, Forrester predicts that over 13% of all B2B revenue will be direct through websites by 2021. Artificial intelligence and machine learning will improve professional services marketing efforts online – With so much buzz and hype around these technologies, it’s hard to tell fact from slick marketing spin. This is a mistake.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. These results, along with the fact that “many B2B marketers treat social media like an outbound communications channel, and our research highlights the consequences of this choice. Tweet This!

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). • Competitive analysis: How does your brand stack up to the competition? •

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

JANUARY 10, 2010

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

MARCH 13, 2014

In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

Webbiquity

FEBRUARY 7, 2012

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search.

Paid Content 100

Paid Content Social Media Statistics Research 100

Buzz Marketing for Technology

NOVEMBER 8, 2013

On the other side of the proverbial “brand” table sat the numbers and analytics “geeks,” as they were often called. It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S. These teams would crunch numbers, run hundreds of equations, and compile long and arduous Excel ® sheets.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Paid Search Agency Allocation 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

According to Forrester, Web personalization is “creating experiences on websites or through interactive media that are unique to individuals or segments of consumers.” Even the experts don’t give us a whole lot of direction on personalization. Just about as vague as every other definition. Getting Started with Personalization.

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2011

McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. by Green Buzz Agency. How to Use Social Media for B2B Marketing by Inc. 10 Social Media Tips And Pointers For Start Ups by Simply Zesty. by MediaPost Online Media Daily.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

AUGUST 2, 2010

Ochman, Yvonne DiVita, Beth Harte, Scott Monty, Peter Kim, Liz Strauss and David Meerman Scott on topics ranging from social media research, ethics and strategy to branding and metrics—all in 140-character snippets. Post on Google Buzz. Tags: Marketing Research Social Media Marketing Ann Handley B.L. Share this on del.icio.us.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

B2B Marketing Zone Posts

APRIL 5, 2010

Social Media Budget Ratio in B2B Marketing - Buzz Marketing for Technology , March 9, 2010 What is the appropriate level of budget to support social media for a B2B company? Best Social Media Stats and Market Research of 2009 , March 31, 2010. Best Social Media Stats and Market Research of 2009 , March 31, 2010. Prospect (124).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. 10 Steps to More Scientific Social Media Marketing - Hubspot , November 2, 2010 I’ve spent nearly four years researching and analyzing social communications and contagious ideas for my Science of Social Media presentation. Online blog needs various marketing methods to get converted into big business.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. SENTIMENT BASED ANALYTICS.

Analytics 100

Analytics Enterprise Management Work Management Marketing Management 100

SnapApp

DECEMBER 14, 2016

According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. In 2017 smart B2B marketers will be making their big data small with analytics solutions and personnel that can connect the dots between intent, experience and action. Joe Pulizzi.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. link] Evo Terra That seems to be the angle Google has taken with Buzz. But Buzz DOES (heh, that rhymes) seem to overcome the hurdles you've set forth. to be larger than email by 2012 doesn’t hurt, either.

Business 116

Business Paid Search Agency Social Media Analysis 116