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Three Challenges in Marketing Financial Services to Millennials

SmartBug Media

Over the next decade, financial services marketing challenges will increase significantly. But millennials don’t have the greatest relationship with financial institutions. Consider these stats: 92 percent of millennials don’t trust financial institutions. Page analytics: Are bounce or exit rates especially high?

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The Only Website Launch Checklist You’ll Ever Need

Marketing Insider Group

Web analytics provide actionable insights that enable you to continually optimize your website performance. These questions and more can put you on the right path to launching a new site that jumpstarts your overall business performance. Choose a CMS system. Set up analytics. Analyze and document your old website.

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

This feature streamlines the process of analyzing email strategies and enables quick adjustments to improve engagement and effectiveness. Whether it’s ensuring a contract is uploaded when a deal is won or attaching specific documents to a contact record, this feature supports more robust data management.

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4 Pros and Cons of Migrating from WordPress to the New HubSpot CMS

SmartBug Media

In this article, we’ll look at four pros and four cons of migrating your WordPress website to the new iteration of HubSpot’s content management system, named CMS Hub. The goal is to reveal the pain points and benefits of each platform so that you can make an informed decision based on what fits your business or project best.

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The latest AI-powered martech tools

Martech

Dig deeper: AI and marketing: What the stats show Now, on to the new products, features, integrations and enhancements. Turbo to its event analytics platform. In a refreshing moment of PR humility, the company says it “believes Yext Content is the first headless CMS built on a foundation of AI and knowledge graph technology.”

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. Whether you're a publishing powerhouse or an independent news organization, you need a suitable CMS with robust technology for high-quality content.