DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. After all, you’ll be making real business decisions based on this data. Multiple analytics views for the win.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

BOP Design

NOVEMBER 14, 2017

As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. Hence the introduction of Google Tag Manager.

Marketing Analytics Tools 51

Marketing Analytics Tools Tagging Work Management Marketing Management 51

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. Let’s roll! That’s why!

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

InsightSquared

SEPTEMBER 20, 2018

Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing. Insight Identification: Three Ways to Kaizen Your GTM. ”[ 1 ].

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

accelerate agency

MAY 24, 2023

Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings. Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Parse.ly

SEPTEMBER 26, 2022

You want to know if your website is contributing to your business the best that it can. Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Hubspot

JUNE 23, 2021

As marketers, we crave data. Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Image Source.

Analytics 99

Analytics Facebook Marketing Analytics Tools Work Management 99

Marketing Insider Group

DECEMBER 28, 2020

The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is the combination of marketing and technology.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Budget Programs 108

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 108

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Email Marketing Software. Accounting Software. Sage Accounting.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 181

Social Networks Business Work Management Social Media 181

Webbiquity

NOVEMBER 22, 2022

It’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and market challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Email Marketing Software. Ad Intelligence. EmailOctopus.

Marketing Management 148

Marketing Management Software Marketing Analytics Tools Business 148

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

Work Management 96

Work Management Marketing Management Privacy Marketing Analytics Tools 96

Parse.ly

MARCH 10, 2020

As the preferred choice of businesses worldwide, having access to WordPress analytics is critical to measuring success online. But where do you get these crucial WordPress analytics? To help bring some clarity, we’re going to give you the rundown on how to get the WordPress analytics you need for your business to thrive.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management Analytics Work Management 52

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 310

Social Media Social Marketing Planning Tips 310

Martech Advisor

JANUARY 21, 2020

Google Analytics’ ‘Ask Analytics Intelligence’, enables users to ask questions in natural language to get results via the search bar. Businesses rely largely on Google Analytics (GA) for its powerful web reporting capabilities. What Is Ask Analytics Intelligence?

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Google Traffic 55

Hubspot

OCTOBER 31, 2019

Whether you're conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it's undeniable that data is an integral part of any marketing role. Here are some tools with reporting features invaluable to today’s marketers. Calendar offers analytics of a slightly different sort -- productivity.

Marketing Analytics Tools 77

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 77

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 percent share of the world market. billion by 2026.

Course 109

Course Paid Content Marketing Analytics Tools Work Management 109

Parse.ly

APRIL 6, 2020

You want to know if your website is contributing to your business the best that it can. Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. It is up to the business’s discretion what they define as a conversion. to 2%, due to diverse markets and consumer behaviors.

Conversion Rate 71

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 71

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Diluting your brand’s perception in the market.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Webbiquity

JULY 21, 2020

There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. Myth #1: AI is going to take my marketing job. 10 AI-Based Marketing and Sales Tools.

Marketing AI 345

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 345

SmartBug Media

MARCH 27, 2024

You know that the business landscape is more competitive than ever, and you believe your company has what it takes to rise above—but do you know if your customers’ sentiment backs up that belief? This article explores how leaders can effectively track these metrics to foster business growth and improve customer relationships.

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

KoMarketing Associates

JUNE 11, 2012

Writing for your readers and not for search engines is an important part of your business and SEO strategy. When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. Research a topic within the Facebook changes that has not yet been explored.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Keywords 120

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Smart small businesses do not make assumptions. Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

illumin

SEPTEMBER 20, 2023

Data attribution is critical for marketers looking to understand the full impact of their campaigns. With that being said, what is data attribution and how does it help marketers make informed decisions? This means associating sales leads back to any and all marketing activities and touch points that brought them into the fold.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Webbiquity

MARCH 15, 2018

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business? What are your goals from social media marketing? Different goals mean different requirements.

Social Media 322

Social Media Tools Media Work Management 322

SmartBug Media

AUGUST 9, 2019

At its core, inbound marketing is all about analytics. Analytics drive every inbound action you take and move you toward success for both your company and your customers. Analytics drive every inbound action you take and move you toward success for both your company and your customers. Content was updated August 9, 2019.

Analytics 86

Analytics Budget Programs Marketing Websites Tools 86

ScanmarQED

JANUARY 10, 2024

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation. Marcel : Exactly, Bart.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. This strategy requires a consistent brand presence across multiple platforms, allowing prospects and customers to interact with your business seamlessly. But why should you have an omnichannel strategy?

Analytics 52

Analytics Marketing AI Optimization Work Management 52

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Parse.ly

JULY 25, 2023

It’s increasingly becoming a science , aided by predictive analytics and data. Yet, with advanced predictive analytics, this challenge can be considerably eased. Why real-time analytics matter for viral content Google Analytics is infamous for its poor portrayal of live performance data.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Optinmonster

JULY 28, 2022

Are you wondering how to track marketing campaigns to see what’s actually working? It’s critical to understand just how well your marketing campaigns are converting. In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83