Digital B2B Marketing

JULY 6, 2011

Said another way, the Anything-as-a-Service model gives customers the freedom they need to pursue the best course for their business. I am a digital and B2B marketer with a background in online media and analytics. We see this change playing out today. Share your opinion in the comments below or with me on Twitter.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Digital B2B Marketing

SEPTEMBER 22, 2011

However, the experience is often built on the assumption the marketer knows best , with a carefully planned stream of content dictated for each person. I am a digital and B2B marketer with a background in online media and analytics. Today, B2B marketers use content to meet the information needs of their audiences. About Eric Wittlake.

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

JULY 7, 2011

To confidently proceed, they must believe they are making the best decision. I am a digital and B2B marketer with a background in online media and analytics. I submit as Exhibit A: the numerous regrettable ERP and CRM investments that have been made by large corporations. At its heart, it is an emotional decision. About Eric Wittlake.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Demand Generation 100

Digital B2B Marketing

FEBRUARY 5, 2013

But when it is misused, even the best information can lead you in the wrong direction. Using analytics data from my blog, B2B Digital Marketing , more than 90% of all visits are shorter than the average time on site, which is biased upwards by a handful of people that must just leave it open all day. Forgetting the Trend.

Research 100

Research Advertising Benchmark Blast Campaigns Customer Surveys 100

Digital B2B Marketing

AUGUST 9, 2011

The best place to begin is with a key challenge or opportunity your company is facing, such as a new competitor or a new market. I am a digital and B2B marketer with a background in online media and analytics. Breaking down the barriers will likely be a bigger challenge than planning. Sell the Value. About Eric Wittlake.

Barriers 100

Barriers Planning B2B Marketing Advertising Agencies 100

Digital B2B Marketing

MARCH 9, 2011

Today, even the best email marketers get a fraction of the results they would have a decade ago. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Once upon a time, these looked like great tactics. They delivered great results on paper.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

APRIL 4, 2011

Integrating social media with your website, advertising, email and PR, not to mention customer service and sales, will deliver the best results. Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. I’m going to have to re-think pumpkins and eggplants now.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 27, 2011

All it takes is one comment exposing selfish motive to undermine your best intentions. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. But don’t pressure employees to share. Something pulls at all of our heart strings. Views expressed are my own.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MARCH 24, 2011

If you don’t say it, we will expect (at best) average behavior, and average behavior is what landed marketers in this situation. Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Clearly connect information with its use. Views expressed are my own.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

MAY 9, 2012

source ) For roughly one month in Q4 2011, I tracked traffic to B2B Digital Marketing from Triberr with its own campaign codes in Google Analytics. Google is encouraging responsive design , further solidifying it as a best practice all B2B companies should be considering in their mobile plans.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

APRIL 6, 2011

The best deep content tends to slow, or even pause, social sharing, but afterwards it normally winds back up. Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. The complete silence yesterday was striking. Thanks for the comment! Views expressed are my own.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100