Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing. Few companies have too much product content.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. The top tool needed for measuring content marketing strategies is analytics software.

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” In the ever-evolving world of B2B marketing , staying ahead of the curve is essential for success. B2B marketing blogs. And where did I find it?

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

KoMarketing Associates

SEPTEMBER 22, 2021

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. 2021 B2B Marketing Mix Report. 2021 State of B2B Digital Marketing.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. The economy (16%) and analytics (12%) trail considerably at second and third. LinkedIn is, of course, the top social media platform for B2B marketers. earns $78,475 per year.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Top Rank Marketing

JANUARY 31, 2024

B2B marketers who wish to optimize their social media spend should first invest in understanding the intrinsic link between these platforms and their users. Perhaps the most compelling statistic we’ve found is from Insider Intelligence, which shows that 60% of B2B marketers named social media as the most effective channel for driving revenue.

Social Media 91

Social Media B2B Marketing Social Marketing B2B Thought Leadership 91

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Short-form videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Valasys

FEBRUARY 13, 2024

Imagine yourself as the captain of a B2B company sailing through the competitive seas of the Americas. In this scenario, the significance of B2B growth marketing cannot be overstated. What is B2B Growth Marketing? B2B Growth Marketing is a strategic approach aimed at driving sustainable growth for business-to-business companies.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google Analytics provides valuable information and data that your business can use to monitor and improve SEO performance. Here are 4 questions to ask when going through Google Analytics to see if there are any areas for SEO improvement.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Digital analytics provides performance-based metrics based on a campaign in the market.

Paid Content 139

Paid Content Enterprise Management Work Management B2B Marketing 139

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. His specialties include Cloud ROI, Data Center Trends, AI Convergence, IoT, Big Data, Information Technology Maintenance and Management.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Marketing Insider Group

JUNE 9, 2020

According to CMI, only 9% of B2B marketers believe that their content strategy is effective. Although most B2B small businesses use content marketing, most of them are a total flop. It’s not only B2B businesses that fail. Quick Takeaways: Always-on content marketing keeps you ahead of the trends. You optimize over time.

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 307

B2B Marketing Exchange

JANUARY 12, 2024

In the ever-evolving landscape of B2B marketing, seizing opportunities for professional development is not just beneficial—it’s essential. In the B2B arena, skills in data analytics, artificial intelligence, and account-based marketing are becoming increasingly valuable.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Thinkers360

MARCH 31, 2024

Thinkers360 Leaderboards: Top 50 Global Th ought Leaders and Influencers on Design Thinking , Top 50 Global Thought Leaders and Influencers on Startups 2023 , and Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA). Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Opt-out Opt-in 52

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Looking at the past can be an indicator and measurement of success in B2B marketing. Using analytics software , such as Google Analytics, can show everything from page views to conversions and more.

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Marketing Insider Group

SEPTEMBER 15, 2020

And the experience matters a great deal, especially for those of us in B2B. 86% of B2B buyers say they’re willing to pay more for an awesome experience. Almost half of B2B buyers have completed an impulse purchase after a stellar experience. Phygital marketing optimizes the experience for B2B customers as well.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Marketing Insider Group

FEBRUARY 22, 2023

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. You may assume B2B companies are all in with content marketing. It is a top tactic.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Thinkers360

APRIL 18, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. I monitor trends across industries and customer behavior to keep the Webex brand at the forefront of innovation.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. Don’t be afraid to get creative and lean into the unknown.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Modern B2B

JULY 20, 2023

A new era of data analysis is taking place as Universal Analytics (UA) has officially stopped processing data, with a transition to Google Analytics 4 (GA4), the latest version of Google Analytics. Thought Leader Ads Another update from LinkedIn came as it announced the introduction of Thought Leader ads in June.

Trends 52

Trends B2B Thought Leadership Privacy Marketing Analytics Tools 52

Marketing Insider Group

JANUARY 25, 2021

The state of SEO is evolving, and agencies must be aware of these changes and how to leverage emerging trends. B2B buyers start with a search 71 percent of the time. That number likely grew in 2020 when more B2B audiences shifted to digital channels due to the coronavirus. Emerging SEO Trends. The State of SEO.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. Why we care.

Marketing Report 96

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 96

Engagio

APRIL 12, 2024

Consider this: 75% of customers are willing to spend more to buy from companies with stellar customer service ( Zendesk Customer Experience Trends Report ). B2B customers value personalized experiences and solutions that precisely meet their business requirements. Easy, right? Sidenote: AI is making trust even more important.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Are there key skills they should focus upon?

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

BOP Design

NOVEMBER 10, 2021

B2B marketing metrics are critical components to the success of your organization. Read on to find out five metrics that you should be tracking to ensure your website and B2B marketing campaigns are performing to their full potential. B2B Website Traffic. Engagement Rate.

B2B Marketing 89

B2B Marketing Marketing Analytics Tools B2B B2B Thought Leadership 89

Top Rank Marketing

FEBRUARY 26, 2024

” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget. 5 qualities to seek out in a B2B tech marketing agency TopRank Marketing is a full-service agency that counts many B2B tech companies among our wide range of current and past clients.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Thinkers360

MARCH 1, 2024

Maria is the host of the Transform Talks Podcast , interviews thought -leaders, executives, academics on the topics of the supply chain and business transformation. Maria is a Supply Chain expert and has earned numerous awards for her contribution to the supply chain industry.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Digital Transformation Opt-out 52

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Initially popular with mostly young viewers watching videos for entertainment, TikTok’s bite-sized videos offer an increasingly viable option for B2B marketing.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). One of the main changes/updates/effects, is that you now need thought leadership to rank high on the SERP.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. Are you ready to discover the best B2B lead generating tactics for your company? The Process Of Generating B2B Leads. Step 1: Look For B2B Leads. Notice a trend here?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Trade Press Services Newsletter

JANUARY 4, 2023

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. How to avoid it: If you aren’t regularly testing your marketing efforts, reviewing analytics and adjusting programs as needed, you are missing a prime opportunity to grow and boost engagement and conversions.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52