LeadSloth

FEBRUARY 10, 2010

On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics? I’d love to have Google Analytics for Marketing Analytics.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

OCTOBER 4, 2009

Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. Silverpop Engage B2B (booth 4). Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. Silverpop Engage B2B (booth 4). This ensures that you get lots of real-life advice. Marketo (booth 6).

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

MARCH 15, 2009

Most of the case studies seem to be B2C rather than B2B. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Email Analytics. Integrating web & email analytics for better conversion. Using email in conjunction with social media campaigns.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

LeadSloth

MARCH 16, 2009

From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Marketing & Web Analytics. Basic web analytics is also included, so many customers don’t use additional web analytics.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. Global Marketo Roll-Out. Forrester Lead Management Overview.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

OCTOBER 16, 2009

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. The situation with Marketing Automation reminds me most of Web Analytics. Challenge 1: Analytical Skills Required.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

OCTOBER 28, 2010

The idea for Marketing Automation Monday came up after I had visited several Web Analytics Wednesday events. Sinds 2005, those events have provided a great networking and learning opportunity for Web Analytics professionals. B2B Email Marketing. Why Marketing Automation Monday? Lead Nurturing. Revenue Performance Management.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100