Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Buzz Marketing for Technology

JULY 24, 2008

Recommend This Print This Article Email This Article. My Bookmarks Digg Del.icio.us Continued Levey: "Even as far back as when I was in medical school" -- he enrolled at Harvard in 1955 -- "many articles demonstrated that 80% of the health-care budget was consumed by five behavioral issues." Why is that so damn hard?

Companies 100

Companies Work Management RSS Advertorials 100

Hubspot

AUGUST 25, 2010

Rawlins is a Digital Marketing Specialist for ymarketing , who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the HubSpot Service Marketplace for On-Page SEO and Off-Page SEO services. A is for … Article Marketing. Typically articles are 400-800 words.

Tactics 28

Tactics SEO Digg Lead Scoring 28

Online Marketing Institute

MARCH 13, 2011

Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. When most people think ab0ut website analytics they think of Google Analytics , which really is a poor tool for a sales person to be looking at as it provides information overload.

Startups 40

Startups Leadlander Jigsaw Tools 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 2, 2013

Get in good with your analytics ? The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. It's important to keep this curveball in mind when evaluating organic search as a traffic and lead generation source. 2) Referrals.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Reddit - Reddit is similar to Digg.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JULY 23, 2010

Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. Generally things like top 5 lists, trends, and news focused articles do really well, but add variety and measure what readers like best. Will you be the one writing articles?

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

OCTOBER 11, 2010

What analytics of competitors should we watch? As Mashable Co-Editor Ben Parr wrote in his article about Digg , “If we’ve learned anything from Facebook’s many redesign and privacy fiascoes, it’s that major overhauls of large websites don’t go over well. bookmarks.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. jaybaer article: [link] [link] Jon Buscall This is great, Jay. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. 7 Demand Generation Best Practices - Marketing Genius Blog , March 11, 2010 This post presents 7 best practices for demand generation and provides many ideas to improve your marketing campaigns and lead generation effort.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. SazBean ( Social Network Analytics Measurement Social Media ). B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Sarah Worsham ( @sazbean ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convert

MAY 23, 2023

One of the most pressing issues is the phasing out of third-party cookies by more and more browsers, which can lead to skewed A/B test results. Case in point: Digg. But wait, there’s more… check this article to find out more types of tests you can run on your site (and when to run them). Source Ratings: TrustRadius: 8.0/10,

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Webbiquity

JANUARY 10, 2010

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Study: Company Blogs Lead Social Media Options by MediaPost. What’s In Your Social Media Toolkit? Tweet This!

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

OCTOBER 27, 2010

Few marketers say that they can measure the impact of social activity on sales lead productivity&# reinforce the value of social media as more of a PR-like tool than a direct marketing channel. Many marketers may find these analytical models difficult to implement and the results of even a successful exercise somewhat fuzzy.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Hubspot

JULY 29, 2018

Compete - Compete is a web-based application that offers users and businesses web analytics. Digg - Digg is a social news website that allows members to submit and vote for articles. For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Content Standard

OCTOBER 14, 2016

Perhaps the content mostly comprises written articles, with the occasional infographic in the mix. Marketers can use analytics to understand which stories and topics are most likely to get people to spend time with the content, share it on social media, subscribe to a newsletter, or download an asset.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JANUARY 4, 2011

That’s not to say don’t pay attention to data, but if you are embedded within an industry your perspective is worth a lot more than analytics from past content. keith trautman (1 comments) 12 October 10 Great article, scheduling time to get digitally connected. What did I learn? They found me, mostly through my blogs.

Tactics 40

Tactics PR Buzz Planning 40

B2B Marketing Zone Posts

AUGUST 3, 2010

5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Yes, corporate blogs are an excellent resource for Lead generation. What did I get? Name your blog.

Ning 40

Ning Paid Content Facebook Sales Management 40

seo.co

DECEMBER 8, 2020

Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing. There are no roads that lead to it, no traffic driving by and seeing it. Brand mentions are simply mentions of your brand – linked or unlinked – that appear in published articles or other content across the web.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Digital B2B Marketing

MARCH 1, 2011

The following framework is a useful starting place, based on information available from most web analytics packages and ad servers. Leads are an obvious choice for many B2B marketers. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Do you have a simple approach or framework you use?

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Webbiquity

SEPTEMBER 23, 2010

Get the answers to these questions and more here in 40 of the best blog posts and articles on SEO strategy, tactics, trends and insights so far in 2010. 7 Awesome Ways of Utilizing the Webpage Footer To Boost Your SEO, Building a Brand and Generating Leads by Kittu K. Digg this! Is duplicate content always bad?

SEO 100

SEO Resources Tips SERP 100

Webbiquity

JANUARY 26, 2011

That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? How to optimize page Titles and improve click through rates by Web SEO Analytics. Twitter & Facebook links affect SEO on Google and Bing by Web SEO Analytics. The dangers of ranking No.

SEO 100

SEO Resources Tips Best Practices 100

Webbiquity

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Single Grain

OCTOBER 1, 2020

Blog post audits are different from site audits and content marketing audits: A content audit reviews the performance of your blog posts and how effective your overall content strategy is at driving leads or sales. (If A strong headline is attention-grabbing, informative, and makes you want to click it to read the full article.

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111

Webbiquity

AUGUST 26, 2010

In this article I’ll tell you how to best engage with Facebook fans.&# Tactics include tying your post frequency to number of fans, creating an editorial calendar and varying the types of content posted. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing: Ultimate Guide by SEOmoz. ** 5 stars.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100