KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) engage with their audience, optimize campaigns, and make data-driven decisions. We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. The answer: AI, baby.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Marketing Insider Group

SEPTEMBER 20, 2023

That’s what we’ll cover in this article. Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. Predictive Analytics AI doesn’t just react; it predicts. Optimized Advertising Every marketing dollar counts.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

KoMarketing Associates

DECEMBER 2, 2020

LinkedIn Company Pages are playing a larger and larger role in marketers’ social media strategies , too. To support this, LinkedIn has upgraded several features in Company Pages over the last year – features that make Company Pages more valuable than ever before. Does your company serve multiple buyer personas ?

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Salesforce Marketing Cloud

NOVEMBER 20, 2023

These are real-world applications of today’s customer service analytics. Customer service analytics makes sense of the data from all your customer interactions and turns them into insights you can use to improve your customer service operations. Watch the demo What is customer service analytics? But how do you get started?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

ViewPoint

MARCH 19, 2018

“But why,” she asked, “do I need to master deep digital analytics? It’s no longer enough, she realized, to just take the CRM or marketing automation system stats and determine where to spend the company’s growing marketing budget in order to find qualified leads and buyers. I have people to do that and we get website stats.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Inbox Insight

MARCH 13, 2024

With limited resources and increasing competition, it’s crucial companies focus their efforts on quality leads that are most likely to convert into high value customers. Through machine learning, predictive analytic models become more accurate over time, continually refining their scoring criteria and adjusting to changing market dynamics.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Kevin Indig

APRIL 1, 2023

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Only few companies achieve high output with high quality. To get to better metrics, we first need to know what we’re optimizing for: performance.

Paid Search Agency 95

Paid Search Agency Lead Ranking Lead Scoring Companies 95

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 59

Analytics Marketing AI Practices Allocation 59

FunnelEnvy

SEPTEMBER 19, 2022

Whether you’re running complicated data analytics platforms driven by AI and machine learning or a simple email marketing automation platform doesn’t matter. In this article, we’ll go over a few different ways you can find the right operator for your analytics, including information about the pros and cons of each method.

Analytics 78

Analytics Paid Search Agency Work Management Top of Funnel 78

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Marketing Insider Group

MAY 10, 2023

Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment. A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio. How can a digital marketing agency help you stand out in a crowded market?

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

SmartBug Media

SEPTEMBER 29, 2023

One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future. E-commerce companies can use predictive analytics to better predict market demands, forecast customer behavior, enable dynamic pricing, and even detect fraud.

Analytics 52

Analytics Marketing AI Practices Allocation 52

Brandpoint

NOVEMBER 3, 2022

Your website is arguably even more important because you need to provide your audience with all of the information they need to understand your company along with resources that are beneficial to them. There are so many parts to creating a successful website — from optimizing for visibility to creating a great user experience.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Marketing Insider Group

JANUARY 2, 2024

It’s up to the SEO strategist or marketing professionals heading up the SEO efforts for each company to make sure they’ve done adequate research before proceeding. Optimize for Mobile and User Experience Ensure seamless accessibility across devices and an intuitive user interface. SEO isn’t a “set it and forget it” investment.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Convert

JULY 7, 2021

Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. In this article, we’re going to look at 10 of the most popular split testing tools out there, as recommended by CRO experts. Ben Labay of Speero.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Excelsior Research

AUGUST 25, 2022

Top 5 Ways To Optimize Content Marketing. Following blog will help you to optimize content with Top 5 ways to content marketing content. Top 5 Ways To Optimize Content Marketing. Similarly, optimizing content on your website which provides better marketing content is necessary in digital marketing. August 25, 2022.

Optimization 52

Optimization Content Marketing Planning Customer Satisfaction 52

Parse.ly

JULY 7, 2022

It helps you see when an article is taking off and when there’s buzz around your stories. analytics platform. . What to look for in a content analytics tool. Power critical content decisions with real-time analytics. Analyzing content in real time, you can answer questions like: Which articles are trending right now?

Analysis 52

Analysis Paid Search Agency Companies Media 52

Martech

APRIL 8, 2024

Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. How do you stay updated with the latest advancements in analytics and business intelligence? Prompt: Interview questions? Here are a few examples: 1.

Business 96

Business Best Practices Marketing AI Forecasting 96

Trade Press Services Newsletter

JANUARY 4, 2024

Click here to download our eight-step model that delivers a structured approach for planning, managing and optimizing marketing initiatives. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Cut through the fog with personalization.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Huptech Web

FEBRUARY 23, 2024

In this article, we’ll shed some light on: Why is Google Business Profile important to your business? How do you optimize your Google Business profile? Practical Tips to Optimize Your Google Business Profile An optimized Google Business listing receives, on average, 7x more clicks than an incomplete one.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Optimization Google 52

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Then we discuss the ongoing strategies successful companies use to scale long-term growth. An ideal client profile (ICP) describes characteristics of a business that make it an optimal fit for your products and services.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Binary Demand

FEBRUARY 23, 2024

Identifying buyers aligned with your solution’s specific version narrows your focus to essential companies. Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing. In each market, diverse choices cater to individual buyer nuances. Provide insights on nurturing engagement.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Stevens & Tate

DECEMBER 14, 2020

Does it seem like the number of page views on your company website just won’t increase? A simple and efficient solution to this problem is to optimize the blogs on your website. Essentially, optimization means making your resources as efficient and accessible as possible. Read our article about 3 key benefits of SEO.

Optimization 72

Optimization Long Tail Marketing Marketing Websites Buyer Personas 72

nDash

JANUARY 17, 2023

Financial services companies can increase their value proposition while drawing in new leads when optimizing an educational, financial content blog. Creating a financial education blog is often a solid choice for marketing a financial services company. Why Create an Educational Financial Blog?

Paid Search Agency 52

Paid Search Agency Companies Lead Ranking Lead Scoring 52

ClickZ

SEPTEMBER 13, 2019

In our roundup of this week’s martech news, we highlight: Optimizely has released Performance Edge for faster testing. Adobe has unveiled Customer Journey Analytics. Top stories in marketing technology this week: Optimizely has released Performance Edge for faster testing. Adobe has unveiled Customer Journey Analytics.

Optimization 80

Optimization API Forecasting Marketing Management 80

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 85

Curation Social Media Analytics Personalization 85

Content Marketing Institute

AUGUST 21, 2018

Look at how your analytics create a narrative over time, says @ahaval. I look at my search analytics report inside of Google Search Console to see what people are searching for to find my site (search impressions) and to land on my site (search clicks). Your analytics can give insight into which pages you can (and should) improve.

Analytics 101

Analytics Co-Registration Content Click Rate 101

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

accelerate agency

MAY 24, 2023

Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings. Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? SEO analytics is a laser pointer.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

Twitter 61

Twitter Optimization Tips Display 61

Circle Studio

DECEMBER 27, 2018

Read Article. Read Article. In this article, we will provide a summary of GDPR and give you several options to consider to help your US-based firm move towards GDPR compliance, based on its involvement with the EU. Read Article. Read Article. Read Article. Read Article. in the future.

Peer-to-peer 68

Peer-to-peer Marketing Analytics Tools Paid Search Agency Ideal Customer Profiles 68

Parse.ly

OCTOBER 5, 2022

Parse.ly’s bookmarklets feature lets you open the analytics for any page you’re on. Whatever your approach, make sure your entire team is able to see analytics every day. Determine who is likely using data in their decisions by noting who is actually logging into your analytics tool. Use bookmarklets. Select Parse.ly

Analytics 52

Analytics Advertising Benchmark Content Traffic 52

Salesforce Marketing Cloud

MARCH 28, 2023

Let’s look at one model company you can learn from. Breaking down silos Schneider Electric , a global energy management and industrial automation company, has formalized an AI program under a new Chief AI Officer and scaled it to every corner of the company. Each business function “spoke” (marketing, sales, service, etc.)

Marketing AI 96

Marketing AI Paid Search Agency Enterprise Management Companies 96

Parse.ly

NOVEMBER 4, 2020

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52