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Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack

Zoominfo

Application programming interfaces (APIs) make it easy to connect revenue teams with high-quality data across multiple systems. An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. That’s the value of ZoomInfo’s Enterprise API technology.

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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

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2024’s Top 10 Go-To-Market Tools and Software Platforms to Maximize Efficiency Across the Funnel

SalesIntel

These tools help streamline processes, target the right audience, and maximize your chances of success. This guide will help you understand the role of GTM tools in your sales, marketing, and revenue generation strategy and ten valuable tools to fuel your GTM strategy. That’s where the right GTM tools come in.

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The Secret to Driving Revenue With Sales Activity Management

Hubspot

When assessing your team’s performance, sales activities offer crucial metrics. That includes the number of sales calls, VP-level meetings, new qualified opportunities, and so on. With proper sales activity management, you can influence sales objectives and business results.

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What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Martech

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. These include tools that provide B2B data enrichment , AI-based predictive analytics and recommendations, interaction management (i.e.,

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What is Data as a Service (DaaS)?

Zoominfo

DaaS is a suite of products and services that create an end-to-end data management platform. Scoops identify projects and leadership moves to share with users for timely outreach. Data Management Layer The data management layer ensures the right data ends up in the right place. Get a Demo What is DaaS?

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.