Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. Select “Web.”

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Vidyard

FEBRUARY 13, 2015

As we’ve discussed in the past, tracking your video view data in your web analytics dashboard is the missing piece to gaining a complete picture of how your visitors engage with your site. Today, let’s chat about some of the cool things you can do with Google Analytics. Want to see what that looks like? Ready to try it out?

Analytics 50

Analytics Google Video Marketing API 50

ANNUITAS

MARCH 20, 2014

Combo of scalability, talent, SaaS, open source & APIs, inbound marketing @chiefmartec #marketingopssummit. Marketing analytics affects your perceptions about what your audience is doing @chiefmartec #marketingopssummit. Demand generation marketing transformation takes time and requires patience. marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

TrustRadius Marketing

APRIL 25, 2022

Any business needs to understand the consumer demand for what they plan to offer long before any kind of production. They also need to figure out whether they can meet at least part of the demand within their target market. Market segmentation can turn those longs lists of potential clients into something actionable.

Small Business Marketing 52

Small Business Marketing Enterprise Management Marketing Management Planning 52

Customer Experience Matrix

MAY 19, 2010

Last week they announced their next leap forward, an API to return detailed company information quickly enough to use it to tailor visitor treatments. These features were already available from DemandBase: what's new with ABR is exposing the data to other applications through a real time API. The first connectors are due shortly.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Heinz Marketing

SEPTEMBER 9, 2021

Does the platform offer analytics? Account-Based Marketing: Go beyond marketing to created account-based experiences (ABX) by partnering with sales to engage key, high-potential accounts and measure your success. Pros: The User Interface is simple, clean, and streamlined for the demand generation marketers.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Adobe Experience Cloud Blog

APRIL 25, 2017

She shared that in addition to having Marketo act as the central nervous system of the Box stack, they are trying to deploy the right technology to address their wide range of personas in a targeted and specific way, and bridge the chasm between sales and marketing. Get large data sets in and out of Marketo more efficiently with bulk APIs.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Customer Experience Matrix

MARCH 22, 2010

Ultimately, this line of reasoning concludes, marketing services agencies compete on database management, analytics, marketing strategy and client service, so software is a poor investment for their necessarily limited resources. Customer data can be loaded via API posts or self-service file uploads.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

AUGUST 3, 2010

I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Related features include LDAP integration with enterprise security systems and a Web services API to call Marketo functions and access its data. It seems that Marketo disagrees.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. External systems can also add names through the Marketing Studio API.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

DealSignal

JUNE 7, 2018

“We’ve run hundreds of TAM analyses for B2B marketing teams in various industries and customers are consistently surprised to find that they’re missing more than 80 percent of their target audience—the contacts that fit their target personas and ideal customer profile. Note: Demand Unit Waterfall is a trademark of SiriusDecisions, Inc.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM API 40

TrustRadius Marketing

SEPTEMBER 28, 2022

There have never been more ways for companies to interact with their target audience. Do some market research to find out what your target audience is looking for and how you can provide this. Offering free and relevant content in exchange for emails and newsletter sign-ups will allow you to build up an organic contact list.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Orb Intelligence

DECEMBER 19, 2014

Marketing software is becoming increasingly intelligent, with vendors building predictive algorithms to improve every aspect of demand generation and sales. The quality of the data is crucial, and any predictive analytics engine without the right data is like a Ferrari without fuel. Data You Need To Drive Your B2B Sales Engine.

Marketing Management 40

Marketing Management Lead Ranking Paid Search Agency Salesforce.com 40

Customer Experience Matrix

OCTOBER 22, 2009

The system has about 50 current installations, many sold by resellers including some major accounts in Australia and South America. Tags: multi-channel marketing demand generation marketing automation crm software. Let’s start with SalesFusion’s strongest point, which is the scope of marketing channels supported.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 8, 2011

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Zoominfo

MARCH 21, 2023

Too often, that means time is wasted on manual data-gathering that may not even be targeting the best accounts. When the right decision-makers aren’t being targeted with a comprehensive sales approach, your deal loss rate increases and revenue suffers.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Marketing Insider Group

AUGUST 30, 2019

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Rather, they pursue quality.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

FunnelEnvy

FEBRUARY 7, 2022

Integrating offline conversions into Google Analytics can help you optimize your campaigns and website experiences. Google Analytics is often the source of this analysis and decision making. By default Google Analytics is only tracking individual onsite activity. Here, I’m going focus on Universal Analytics.

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Ranking Analytics Marketing Qualified Leads 52

Zoominfo

AUGUST 16, 2023

Users can interact with data services via APIs or web portals as a way to pull in data and manipulate it to enhance decision-making and drive revenue. Using DaaS to understand granular details about your target accounts Every revenue team wants to know more about its target audience in order to segment and prioritize accounts.

Work Management 130

Work Management Marketing Management Ideal Customer Profiles Service 130

Customer Experience Matrix

DECEMBER 2, 2010

Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

PathFactory

SEPTEMBER 21, 2018

Over the years, we’ve worked together to deliver more responsive, buyer-led journeys for our mutual customers—even before their API was broadly available. Marketo and PathFactory are long-standing integration partners.

Marketo 40

Marketo Marketing Automation Services Advertising Agencies API 40

FunnelEnvy

SEPTEMBER 24, 2018

Almost all of the thousands of marketing and sales tools out there now have an API. Analytics, attribution, experimentation and similar tools provide much needed quantitative feedback, evidence and yes, support better decision making. In a relatively cursory search I recently found over 60. Are we actually improving decisions?

Marketing Automation Services 44

Marketing Automation Services CMO Segmentation Paid Search Agency 44

Customer Experience Matrix

FEBRUARY 9, 2012

There are some already tools to help generate content, such as systems for news curation and video posting. HubSpot’s marketing grader does a something like this although it only examines externally-available information.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Target customers. Target customers. Product overview.

Marketing Attribution 112

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 112

DealSignal

MARCH 17, 2023

Our global coverage, across markets and industries, allows us to dynamically add data coverage for any industry in any part of the world to ensure that our customers’ target markets are fully covered. In this guide, we’ve explained why we believe DealSignal is the superior option for your B2B lead generation needs.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Valasys

AUGUST 12, 2019

The ABM universe functions on the ideology of targeting the best prospects & doing everything one can do to convert them. The businesses often don’t have the lists of gigantic accounts that they wish to target. They create targeted material which in conjunction with the areas of interest the prospects.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Metadata

MARCH 28, 2019

The general feedback that we get from our customers is that the high-volume manual tasks required for digital advertising campaigns, even with automation platforms, are effectively killing demand generation. . Metadata Open APIs. Multivariate Experimentation Analytics. We have great news! Human Verified Enrichment.

Demand Generation 40

Demand Generation Marketing AI Demand Generation 40

Vidyard

OCTOBER 21, 2013

This data can be tracked using Google analytics by setting up goals. These tags let you add more information to a link and this extra information then appears in Google Analytics Traffic Sources. This allows you to tell your analytics platform what ad was clicked, what campaign it was a part of, and so on.

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

SalesIntel

SEPTEMBER 18, 2023

Acquire Fresh Leads One of the primary advantages of utilizing a B2B database is the ease with which sales executives (SEs) and sales development representatives (SDRs) can import new prospects and curate comprehensive lists of target accounts (TALs) by applying filters to prospect information.

Marketing Management 40

Marketing Management B2B Marketing Zoominfo Ideal Customer Profiles 40

SalesIntel

FEBRUARY 28, 2024

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. Main features: Using firmographic filter options, locate your company’s target audience and prospects.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

SmartBug Media

NOVEMBER 21, 2022

ABM aligns marketing and sales by identifying key accounts and building a plan around engaging those people before and after they become a customer. Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles. Expand your reach within those accounts.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Customer Experience Matrix

JULY 1, 2016

The main function provided by ABM specialists is account-level data aggregation. This in turn makes possible account-level analytics and orchestration. But data and analytics don’t create revenue by themselves, so vendors naturally stress their orchestration features. But don’t tell anyone I told you.)

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Marketing Insider Group

AUGUST 30, 2019

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Rather, they pursue quality.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Adobe Experience Cloud Blog

JULY 13, 2017

And that’s a missed opportunity—with the right technology, marketers can not only ensure their ads are precisely targeted but they can also optimize the ad conversion experience on a mobile device to drive better results. Marketers today are using ABM to target and engage accounts and measure the revenue impact of their activities.

Marketing AI 134

Marketing AI Work Management Marketing Management Trends 134

Velocity Partners

NOVEMBER 26, 2018

So, we went from these big monolithic apps to now this spread of various SaaS apps that have APIs. And this idea of functional computing , where it’s even smaller pieces – individual pieces of functionality that spin up on demand when you need them. This requires an API call, which the embed script doesn’t support.

CMS Development 49

CMS Development Work Management Marketing Automation Services Marketing Management 49

InsightSquared

DECEMBER 15, 2017

Guest blog by Eileen Chow, Director, Demand Generation and Marketing Operations at Evergage. For example, for account firmographic data the product team needed API access, sales valued list-building abilities, and marketing was interested in appending and enriching data.

Ideal Customer Profiles 166

Ideal Customer Profiles Enterprise Management Work Management SMB 166

Oktopost

NOVEMBER 11, 2019

Today, we are giving you the People Database, our newest feature that takes social demand generation to the next level. Target Accounts. Today, more and more B2B companies choose to concentrate their resources on account-based marketing versus narrowing down a wide prospective market into a smaller subset of leads.

Sales Qualified Leads 98

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Automation Services 98