accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Inbox Insight

NOVEMBER 15, 2021

This article recognizes the importance of competitive marketing intelligence, exploring the benefits of leveraging external resources such as a market intelligence company to upgrade your B2B marketing plan moving into 2022. How to plan your B2B research to maximize results and notice real differences.

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

B2B Marketing Directions

SEPTEMBER 3, 2023

The fourth quarter of 2023 is only a few weeks away, and that means many B2B marketing leaders will soon begin planning for next year. Marketing planning processes vary considerably across companies. The planning process in smaller companies tends to be less formal. Image courtesy of fdecomite via Flickr (CC).

Planning 63

Planning Marketing Plans Terms and Conditions Paid Search Agency 63

Valasys

SEPTEMBER 8, 2023

People are also concerned about their data being gathered and utilized for marketing purposes. So, how can a data-driven marketing plan function in the absence of user-specific data? The rise of artificial intelligence (AI) is revolutionizing sectors, including marketing. We’ll go over: What Is Intent Data?

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

BenchmarkONE

SEPTEMBER 1, 2020

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. A thorough marketing plan is like a helpful guide for your team, and it comes in handy in more ways than one. A great marketing plan is a major competitive advantage and is worth the time that it takes to put together.

Small Business Marketing 87

Small Business Marketing Planning Marketing Budget Creation Marketing Plans 87

SmartBug Media

AUGUST 19, 2021

Are you looking to refresh your healthcare marketing plan with a focus on inbound marketing? Either way, when it comes to healthcare marketing, it’s crucial to have a well-detailed plan in order to get the results you want. If you want a solid inbound marketing plan, you need to assess your current content.

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

B2B Marketing Traction

OCTOBER 28, 2014

Here are some of the ways a competitive analysis can help your B2B marketing. A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Detail what marketing your competition is NOT doing. Is your industry new and fragmented?

Analysis 100

Analysis B2B Marketing Planning B2B 100

The Marketing Blender

APRIL 22, 2022

10 Elements All Digital Marketing Plans Should Include. Digital marketing plans are critical to any and all marketing efforts. But what are digital marketing plans, why are they important, and how do you build a digital marketing plan? . What Are Digital Marketing Plans?

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 73

Planning Demand Generation Marketing Plans Research 73

B2B Marketing Traction

MARCH 20, 2015

Executing marketing tactics before you’ve analyzed whether or not there is a target market that wants or needs your product is like putting the cart before the horse. You’re not going to get where you’re going without the analysis at some point. Where are they and how do they like to get information?

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

NOVEMBER 19, 2014

But you can also do an easier and more cost-effective online search to see which competitors come up at the top of the search results and focus your analysis on them. The Internet has made information about the competition more accessible for researchers. Marketing Planning b2b digital marketing plan research results'

Analysis 100

Analysis Verticals Planning Customer Surveys 100

Vision Edge Marketing

FEBRUARY 16, 2021

Read on to learn more about growth opportunities, including: The importance of organizational and Marketing alignment. The three criteria to evaluate when doing your Marketing plan self-assessment below. Developing a new solution and entering a completely new market. Let’s make sure your plan reflects the fundamentals.

Planning 192

Planning Work Management Paid Search Agency Marketing Management 192

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 49

Planning Demand Generation Marketing Plans Research 49

Marketing Insider Group

JULY 14, 2021

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. B2B lead magnets are high-value assets offered by companies in exchange for a potential buyer’s contact information. In short: you’re not as irresistible as you think.

Sales Qualified Leads 358

Sales Qualified Leads Lead Scoring Lead Ranking Leads 358

Directive Agency

FEBRUARY 28, 2022

A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best to reach them in the SaaS space. So without out any ado whatsoever, let’s get into how to organize a go-to-market plan for your SaaS brand. Building your TAM (Total Addressable Market) .

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. Here is a list of information to add to improve the answer: 1.

Planning 96

Planning Multi-Channel Word of Mouth Best Practices 96

Content Standard

APRIL 3, 2019

So instead of ignoring industry players, marketers should do the complete opposite. Really look at what your rivals are doing through competitive analysis and get familiar with which metrics matter , which don’t, and why. Creating a Competitor Analysis Plan. Monitor Audience Increases.

Analysis 70

Analysis Keywords Distribution Planning 70

ClickDimensions

NOVEMBER 30, 2018

And you still need to plan for next year too. While it can be tempting to skip creating a formal annual marketing plan, especially during such a busy time of year, don’t succumb to that temptation. A documented annual marketing plan sets the foundation for the coming year. Set the stage.

Planning 58

Planning Marketing Plans SWOT Allocation 58

B2B Marketing Traction

OCTOBER 15, 2010

A SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. So what about the hard part – the analysis? How can you maximize strengths and opportunities?

SWOT 100

SWOT Analysis Marketing Management Planning 100

Cintell

MARCH 14, 2016

Developing company personas means understanding companies in our target market beyond superficial attributes like headcount, revenue size, or location. Instead, it means including information such as technologies in use, executive staffing changes and current projects underway.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

EveryoneSocial

DECEMBER 4, 2018

Formulating and adjusting your B2B marketing plan is key for marketing activities to be successful, especially in a new year. Yet, there is a way to amplify your plan and results by adopting an “employee-meets-social mindset.”. Plan, test, measure, repeat – that’s the marketer’s mindset.

Planning 58

Planning Marketing Plans Social Marketing B2B Marketing 58

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 121

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 121

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Marketing AI 123

Marketing AI Paid Content Work Management Marketing Strategy 123

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Resource Management 353

Resource Management Demand Generation Agencies CMS Development Work Management 353

Marketing Insider Group

MAY 3, 2012

Why should any marketer consider a search-driven marketing plan? Unfortunately, many marketing plans are built with a few minor modifications to the previous year’s plans and some new buzz words added in. Through a search-driven marketing plan, you are using the words your customers use.

Planning 100

Planning Search Marketing Marketing Plans Budget Programs 100

KoMarketing Associates

JUNE 25, 2020

SEO remains a critical channel for B2B marketers as they focus on digital marketing goals and objectives. As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives.

Google 257

Google CTR Landing Pages Keywords 257

Martech

NOVEMBER 3, 2023

They are well-equipped to challenge the status quo and offer innovative solutions to the planning process. Here are five ways your MOps team can help transform your annual marketing plan. Build a consistent planning template MOps professionals are experts in structure and process. What performed well? What didn’t?

Planning 111

Planning Process Enterprise Management Lead Scoring 111

Marketing Insider Group

JANUARY 31, 2023

If a marketing agency’s client portfolio is too large to prioritize your work, your marketing plan will likely fall short when it comes to strategic and creative thinking. Similarly, a marketing agency’s capabilities will also lack effectiveness if their resources don’t have the capacity to meet your business’s demands.

Advertising Agencies 279

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 279

Salesforce Marketing Cloud

MAY 20, 2024

Generative AI generates various types of content at scale based on data analysis and natural language processing algorithms. Our report found that 71% of marketers plan to use both predictive and generative AI within the next 18 months. Personalization isn’t just one of the hot marketing trends today — it’s the expectation.

Marketing AI 126

Marketing AI Trends Planning Paid Search Agency 126

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

Marketing AI 102

Marketing AI Marketing Management Marketing Automation Services Planning 102

KoMarketing Associates

FEBRUARY 6, 2018

One of the first questions we ask when onboarding a new client is access to strategic marketing information. What type of information am I referencing? Here are few examples: Strategic marketing overview material – including branding guidelines, target audiences, points of differentiation, etc. Competitor Analysis.

SEO 179

SEO B2B Marketing SME Planning 179

Sprout Social

JUNE 11, 2024

5 higher education social media tips from Gettysburg college Marketing teams in universities and colleges manage various elements of their strategy, including department and program goals, audience needs and an overarching marketing plan.

Social Media 104

Social Media Education Media Marketing & Strategy 104

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market Expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Exo B2B

SEPTEMBER 19, 2023

It requires deep thought, meticulous analysis and the ability to project your business into the future. In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions. This is B2B after all! Example of SWOT: (Note.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Sana Commerce

JUNE 14, 2024

AI will improve search and discovery When Google came online back in 1998, it marked a shift in how we all search for information. Furthermore, generative AI can provide information summaries to help buyers make informed choices. The top use cases are automating tasks, providing data analysis, and enhancing decision-making.

Practices 52

Practices B2B Budget Programs Customer Satisfaction 52