Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Competitor analysis. Competitor analysis.

Paid Content 256

Paid Content Budget Programs Research Marketing Analytics Tools 256

BOP Design

NOVEMBER 14, 2017

As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. Hence the introduction of Google Tag Manager.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Work Management Marketing Management 52

Marketing Insider Group

FEBRUARY 5, 2024

That’s what we thought when we first encountered Google Analytics 4. As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. It’s not just a new version of Google Analytics. That’s GA4 for you.

Marketing Analytics Tools 253

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 253

Lead Forensics

DECEMBER 8, 2023

Detailed company information: Get the specifics about companies browsing your platform along with the pages they visited. What is Google Analytics? Google Analytics is a comprehensive tool from Google that offers wide-ranging insights into website performance.

Marketing Analytics Tools 52

Marketing Analytics Tools Comparison Lead Ranking Analytics 52

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. There are dozens of other web analytics tools on the market.

Marketing Analytics Tools 207

Marketing Analytics Tools Class Budget Programs Analytics 207

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. The best part? Why segment in GA4? Content interest.

Marketing Analytics Tools 103

Marketing Analytics Tools Segmentation Analytics Google 103

Martech

MAY 16, 2024

Button’s Conversion Tuning technology optimizes the monetization of existing affiliate traffic from Amazon through AI, intentional and explicit routing, and deep-linking techniques. Market Insights compares similar businesses for benchmarking performance. Now here are this week’s AI-powered martech features, launches and releases.

Marketing AI 93

Marketing AI Multivariate analysis Marketing Analytics Tools Marketing Proposals 93

Marketing Insider Group

AUGUST 18, 2020

It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. Today, like planning and executing a marketing campaign , you need to develop a website and SEO strategy to be successful. Perform a Competitor Analysis. You’re not alone.

Traffic 326

Traffic Organization SEO Tips 326

Method and Metric

APRIL 2, 2021

A common mistake made by most business owners is being too intimidated to use Google Analytics because they believe it is too complicated to use. Once you are good to go, Google Analytics provides information that is chock-full of value when it comes to your online presence and website performances. .

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Adsense 52

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. Image: Google Analytics.

Marketing Analytics Tools 341

Marketing Analytics Tools Content Marketing Work Management Marketing Management 341

Parse.ly

SEPTEMBER 26, 2022

Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge. Google Analytics — the most popular web analytics tool. Talk to an expert.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What types of tools will be leveraged for execution and analysis?

Social Media 315

Social Media Social Marketing Planning Tips 315

SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 291

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 291

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Merchandising 107

Merchandising Marketing Analytics Tools Conversion Lead Ranking 107

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! Customer Relationship Management is the heart of B2B tech marketing. Did we miss any? Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Content audits optimize the performance of existing content and enable data-informed strategies for new content. Google Analytics. Quick Takeaways.

Lead Scoring 340

Lead Scoring Lead Ranking Marketing Analytics Tools Content 340

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes. So what are UTM strings anyway?

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Marketing Insider Group

FEBRUARY 1, 2024

In a digital landscape where Google’s algorithms dance to a tune that’s always a beat ahead, staying on top of SEO is like trying to solve a Rubik’s Cube blindfolded. With SEO forecasting, you’re about to become the Houdini of digital marketing , unlocking mysteries of future trends and user intentions with ease.

Forecasting 139

Forecasting SEO Terms and Conditions Marketing Analytics Tools 139

Webbiquity

JANUARY 28, 2022

Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Web Traffic. One of the most critical KPIs your PR department should be tracking is web traffic. Image credit: George Morina from Pexels.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

KoMarketing Associates

MAY 3, 2016

One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

Martech

OCTOBER 31, 2023

There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. It also had many flaws and blindspots, which marketers either overlooked or weren’t aware of. It can also determine what offline things are driving traffic.

Marketing Analytics Tools 114

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 114

ClearVoice

AUGUST 19, 2019

To accurately capture actionable data, marketers, agencies and businesses of all shapes and sizes have seen the value and ROI in investing in analytics platforms. Although there are many analytics platforms available today, many aren’t necessarily easy to set up and use, or provide accurate data. Click To Tweet.

Marketing Analytics Tools 87

Marketing Analytics Tools Analytics Google Psychographics 87

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. of all website traffic. They’re essentially what users type into search engines while looking for information or products similar to yours. Analyze Your Website Structure Your website’s structure is a fundamental part of SEO.

SEO 203

SEO Lead Scoring Lead Ranking SERP 203

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. But that initial goodwill only goes so far.

B2B Marketing 138

B2B Marketing Top of Funnel Content Marketing Brand Identity 138

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. This is where marketing mix modeling comes in.

Marketing Attribution 97

Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 97

Marketing Insider Group

FEBRUARY 12, 2024

These little interactions can significantly enhance the user experience, making your website not just a source of information, but a platform for engagement. Dive into Analytics: Marketing tools like Google Analytics can be your best friend. Competitor Analysis: Look at your competitors’ websites.

Marketing Websites 227

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 227

Webbiquity

MARCH 5, 2020

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. It’s easy to get overwhelmed by all of the information that tools offer, and find it difficult to distill the data down into actionable insights. The Google Analytics connector.

SEO 318

SEO Google Ad Building Marketing Analytics Tools 318

Hubspot

OCTOBER 31, 2019

Whether you're conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it's undeniable that data is an integral part of any marketing role. Here are some tools with reporting features invaluable to today’s marketers. Best Data Reporting Tools. Disclosure: I’ve invested in Calendar).

Marketing Analytics Tools 77

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 77

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. You can see the whole SEO channel context analysis in this Data Studio SEO report template.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Webbiquity

JANUARY 19, 2021

As traditional data processing methods can’t handle the volume, velocity, and variety of big data, managing big data is a challenge requiring new tools and techniques. With big data, logistic companies can collect and use data about traffic and weather conditions to determine the best routes for transport.

Marketing AI 286

Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 286