chiefmartech

DECEMBER 6, 2022

When you hover over any of the icon logos — we harvested the favicons of these martech vendors’ sites — a card will appear with more details, including the Clearbit and G2 fields where we have them. Newer vendors on the left to older vendors on the right. An opportunity for disruption? It makes sense.

Work Management 94

Work Management Marketing Management Startups Classified Ads 94

Customer Experience Matrix

FEBRUARY 7, 2016

I’ve seen a lot of attribution vendors recently. Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December).

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing? Brenner asked.

ROI 120

ROI Paid Search Agency Advertising Agencies Planning 120

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Most tools do little more than keyword searches, which only capture a fraction of the potential information and only cover keywords that marketers know in advance are important.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

ANNUITAS

FEBRUARY 24, 2015

Regalix Research recently published their State of B2B Marketing 2015 report. The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. Marketers Are Still Struggling With Measurement & Analytics. Marketers Are Prioritizing Outcomes Ahead of their Buyers.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

Customer Experience Matrix

JANUARY 31, 2013

I’ve been spending a lot of time recently looking at marketing measurement systems. A good place to start is Marketing Management Analytics , known to its friends as MMA. MMA was founded in 1989 and is one of the pioneers in marketing mix modeling. Mix models remain the heart of the company’s business.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Customer Experience Matrix

NOVEMBER 19, 2008

My original plan had been to add several marketing automation vendors with significant presence in this market. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Customer Experience Matrix

SEPTEMBER 26, 2013

Simply put, marketers need better databases. If you’re a working marketer, you almost surely know this from personal experience. As customers interact across more channels, marketers need to not just meet them in every new location but recognize them and carry on a continuous conversation from one touchpoint to the next.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 120

PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” Content AI has now reached a critical inflection point in the market.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

Customer Experience Matrix

JUNE 11, 2015

Highspot has staked out the corner of this world occupied by systems that help sales people find the right marketing materials. The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

Customer Experience Matrix

JUNE 4, 2014

The marketing automation user survey I mentioned last March has finally been published on the VentureBeat site (you can order it here ). The underlying logic runs along the lines that all major marketing automation systems have similar features, and certainly they share a core set that is more than adequate for most marketing organizations.

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

QuanticMind

JUNE 16, 2020

In order to understand the real value of utilizing a marketing intelligence platform, you first need to know what marketing intelligence is. The majority of businesses track their marketing efforts using analytics tools and attribution strategies, yet few are tapping into the full breadth of insights marketing intelligence can provide.

Enterprise Management 57

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 57

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

DiscoverOrg

JANUARY 29, 2019

More stuff to comb through, more “analysis paralysis,” more time wasted. In B2B sales and marketing, a company’s installed technologies – their tech stack – includes: Software products. Marketing automation tools, and more. More data = more noise, amirite? It’s a comment Brandon Battey hears all the time.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

Directive Agency

FEBRUARY 28, 2022

A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best to reach them in the SaaS space. So without out any ado whatsoever, let’s get into how to organize a go-to-market plan for your SaaS brand. Building your TAM (Total Addressable Market) . Review Sites.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Customer Experience Matrix

FEBRUARY 3, 2010

Summary: Database and digital marketing are both data-driven. post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. The consolidated database is the heart of the database marketing concept.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

RDIGS

JUNE 23, 2023

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. When crucial information is confined within isolated silos, it becomes challenging to identify trends, correlations, and insights that could drive strategic decision-making.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Atomic Reach

FEBRUARY 15, 2019

As a consumer, do you remember the last time you experienced a personalized content marketing experience? According to Hubspot, an analysis of 330,000 CTAs over six months found that personalized CTAs converted 202 percent more than non-personalized versions. Is it valuable it to pursue this in your content marketing efforts?

Enterprise Management 69

Enterprise Management B2B Marketing Work Management Personalization 69

DealSignal

FEBRUARY 28, 2018

In the middle of 2017, SiriusDecisions unveiled their latest waterfall model: the Demand Unit Waterfall , which starts with Target Demand — defined as a target market containing potential “demand units”. Potential pitfalls to effective marketing planning. “If Marketing + Sales alignment is key (not just for ABM).

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61

Seismic

AUGUST 25, 2019

And when 65% of B2B buyers make a purchasing decision based on vendor content (DemandGen), there are definitely missed sales opportunities. According to a 2015 study from Aberdeen, investing in sales analytics and forecasting solutions is directly correlated to better sales and business-wide performance results.

Efficiency 72

Efficiency Effectiveness Enterprise Management Work Management 72

Customer Experience Matrix

NOVEMBER 2, 2007

I’ve often written about the tendency of marketing automation vendors to endlessly expand the scope of their products. If so, then what will be the next really important change in marketing systems? Managers at all levels need to see basic correlations between treatments and behaviors.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 3, 2007

Here’s a fine mess: I was all set to review a paper titled “Marketing-Mix Modeling the Right Way”, partly because I found the title annoyingly arrogant and partly because I have doubts regarding the methodology it describes. But when I tried to find the paper on the vendor’s site, it wasn’t there.

Marketing Mix 120

Marketing Mix Marketing Management Advertising Agencies Allocation 120

Aberdeen

JUNE 19, 2018

Aberdeen’s coverage of the BI / Analytics sector tracks companies actively researching topics related to decision support and analysis. Source: Aberdeen Analysis, Bombora Company Surge, June 2018. Figure 1: Average Weekly Research Activity by Topic (# of Companies). Perhaps you are one of these people.

Marketing AI 40

Marketing AI Bombora Marketing Management Correlation 40

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Ranking 120

Lead Ranking Lead Scoring Demand Generation Work Management 120

SalesIntel

JANUARY 10, 2024

But mediocre data can deplete your marketing budget – or, worse, your client relationship. You might call it your relevant market or your sales addressable market.) B2B segmentation using firmographics allows you to construct a picture of who your clients are to target certain markets with relevant content. Free Trial 2.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. When it comes to building a better way for your organization to manage sales and marketing, the same kind of fear can rear its ugly head. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. When it comes to building a better way for your organization to manage sales and marketing, the same kind of fear can rear its ugly head. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. When it comes to building a better way for your organization to manage sales and marketing, the same kind of fear can rear its ugly head. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. When it comes to building a better way for your organization to manage sales and marketing, the same kind of fear can rear its ugly head. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. When it comes to building a better way for your organization to manage sales and marketing, the same kind of fear can rear its ugly head. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. When it comes to building a better way for your organization to manage sales and marketing, the same kind of fear can rear its ugly head. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. When it comes to building a better way for your organization to manage sales and marketing, the same kind of fear can rear its ugly head. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. When it comes to building a better way for your organization to manage sales and marketing, the same kind of fear can rear its ugly head. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. When it comes to building a better way for your organization to manage sales and marketing, the same kind of fear can rear its ugly head. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40

GreenRope

MARCH 10, 2016

Analysis Paralysis. When it comes to building a better way for your organization to manage sales and marketing, the same kind of fear can rear its ugly head. In a competitive market, where CRM is highly correlated to company growth, waiting to implement a CRM is slowly digging your company’s grave.

Marketing Management 40

Marketing Management Allocation CRM Correlation 40