Aberdeen

DECEMBER 27, 2018

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models.

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Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing.

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SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent.

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PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Why Use Intent Data for Lead Generation.

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Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. But with different types of intent data available – first-party, second-party, and third-party – choosing the right one can feel like a complex puzzle. First-Party Intent Data: Did you know?

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NetLine

APRIL 11, 2024

An Analysis of 6.2 The 2024 report dives deep into the behaviors of B2B professionals, backed by an unprecedented analysis of the consumption of more than 45,000 individual content assets from the past year. We articulated this further on page 35 of the report in our Content Format Intent Matrix.

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ClearVoice

MARCH 26, 2021

What is a content gap analysis? A content gap analysis is a process used by marketers to identify “gaps” between popular search queries on a given topic and the content that is currently available online. We’re going to explore the key components of a content gap analysis, highlighting its importance to any content/SEO strategy.

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Only B2B

SEPTEMBER 21, 2021

Thus, in today’s world, Intent Data is one of the most crucial pieces of data for driving sales and marketing insights. What Is Intent Data? Intent Data, in basic terms, is a set of behavioral signals that helps you understand your prospects’ intent to buy a product or service.

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Only B2B

AUGUST 21, 2023

This evolution has led to the rise of virtual prospecting, a strategic process that harnesses the power of intent data for more meaningful engagement. Intent data has emerged as a game-changer in B2B prospecting. In this comprehensive guide, we’ll explore the synergy between virtual prospecting and intent data.

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DealSignal

DECEMBER 9, 2022

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. What is Intent Data?

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Martech

MAY 10, 2022

The company, a financial planning and analysis platform had just begun a rebranding effort that included a name change. “It Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Reviews as a gateway to buyer intent.

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Zoominfo

DECEMBER 15, 2020

Find More Selling Opportunities with Buyer Intent Data. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. This valuable information indicates interest from users in a certain product or service.

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NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. What Insights Can B2B Intent Data Provide? However, most of the data trail that is left by B2B buyers isn’t relevant.

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Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

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Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data. Intent data is the key to successful ABM.

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NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? So, with that in mind, what skills and competencies do marketers need to get the most out of intent data?

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TrustRadius Marketing

OCTOBER 3, 2022

Intent data helps brands better understand and reach their audiences, and different types of intent data call for different approaches and drive different results. One relatively new type, second-party intent data, is a company’s first-party data monetized. . What makes downstream intent data unique?

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Aberdeen

JANUARY 31, 2019

The ability to convert real buyer intent signals into closed deals and significantly improve win-rate percentage is a key tenet of Aberdeen’s business model. Data visualizations provided by Aberdeen, your winningest intent data provider, are not going to identify or cure rampant infectious diseases.

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Aberdeen

JANUARY 31, 2019

The ability to convert real buyer intent signals into closed deals and significantly improve win-rate percentage is a key tenet of Aberdeen’s business model. Data visualizations provided by Aberdeen, your winningest intent data provider, are not going to identify or cure rampant infectious diseases.

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Zoominfo

SEPTEMBER 7, 2021

We’ve all heard of big data, that nebulous term used to describe a fire hose of information that often overwhelms companies. For sales teams on the early edge of digitizing their operations, big data sounded like a way to get every piece of information needed on prospects. We call that niche information “small data.”

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NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. 5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle. Created using DALLE via ChatGPT.

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Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

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Outreach

APRIL 20, 2020

In fact, our upcoming partnership with Bombora, the leading intent data provider, is a great way for sales teams to get a pulse on their buyer’s level of interest, as well as purchasing timelines. But Bombora isn’t only the leader in providing intent data, they’re also a thought leader. Sign up for the waiting list here.

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xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. The Problems with Third-Party Intent Data.

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KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. MarTech Tools That Drive Intent Data. Intent data. Semrush remains a very popular platform within the SEO community.

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Inbox Insight

OCTOBER 6, 2020

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert. Do these objectives align with the benefits marketers have seen?

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PureB2B

JULY 9, 2019

Some of the common challenges related to on-boarding intent data include: Understanding Your Buyers. Intent data informs service providers of buyers’ intention based on their online behavior. Giving your marketers the power of intent data will provide your company a huge competitive edge.

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FunnelEnvy

SEPTEMBER 18, 2023

Over the years, marketers built on that idea to develop buyer personas – profiles of fictional people that embody several ideal client characteristics. Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. How do they make purchasing decisions?

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Hubspot

OCTOBER 4, 2023

AI can measure buyer intent and motivation. Buyer intent looks at a constellation of activity, including website interactions, content engagement, and email activity," Victor Antonio , author, speaker, and host of the Sales Influence Podcast , told me. But AI takes it one step further with sentiment analysis.

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Martech

MAY 5, 2023

You risk [getting] the wrong information, but you save time.” Lift AI does that analysis at the web page level. The client’s web site is treated as a “buyer intent tool.” Carefully develop content to appeal to customers at those information junctions. AI, coupled with search, will only make the journey faster.

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B2B Marketing Directions

MAY 12, 2024

The business professionals who use the NetLine platform voluntarily share information about themselves and the organizations they work for in exchange for access to the content resources available on the platform. One format that is notably absent from this list is eBooks.

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xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. The Problems with Third-Party Intent Data.

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PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website's Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion. This is where Behavioral Intent Data enters the picture.

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Act-On

APRIL 26, 2024

Clark believes that since prospects’ interest in purchasing is highly skewed by macroeconomics, the traditional marketing model of engaging buyers based on their level of interest — as determined by behaviors like clicks, downloads, and webinar attendance — needs to shift. If you’re not collecting that information, AI can’t do its job.”

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Terminus

JULY 17, 2019

The answer is buyer intent data. This guide will give you a complete breakdown of what buyer intent data is and how you can operationalize it to get ahead of your competition and drive more sales. What Is Buyer Intent Data? Why do you need buyer intent data? Internal Buyer Intent Data.

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PureB2B

JULY 9, 2019

Some of the common challenges related to on-boarding intent data include: Understanding Your Buyers. Intent data informs service providers of buyers’ intention based on their online behavior. Giving your marketers the power of intent data will provide your company a huge competitive edge.

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Zoominfo

FEBRUARY 3, 2023

Channels for Converting Leads Websites For most businesses, websites are a key lead-generation platform, especially when they’re set up with the right tools to attract, inform, and persuade visitors. After a month-long analysis, we found that over 24% of individuals answered their mobile phone, while 12% answered their direct lines.

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