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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 114
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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? I wrote about this recently.

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B2B Marketing Department Structure: Finding the Right Approach

Act-On

We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy. And sometimes it lives under Growth.

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How Segmentation Serves as Your Strategic North Star for Growth | What’s Your Edge?

Vision Edge Marketing

[link] In the vast cosmos of business, growth shines like a distant star, beckoning companies toward success and prosperity. Amidst this celestial journey, businesses seek a guiding light to navigate the ever-expanding universe of opportunities. Segmentation empowers your business to stay ahead of the competition.

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The Research is Out on 2018 High-Growth Consulting Firms

Hinge Marketing

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. Download the 2018 High Growth Study: Consulting Firm Edition. Strong but Slowing Growth.

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CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

What does a CMO’s (chief marketing officer) salary have to do with their influence? While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. But that doesn’t mean marketing doesn’t matter. Image: Harvard Business Review.

CMO 316
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The Best B2B Lead Generation Strategies for Growth

New North

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. It’s also about data analysis. This is a pretty hard-and-fast rule.