Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG analytics is now seen as the part of the core B2B GTM analytics frameworks. PLG takes marketing analytics to a whole new level.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

Martech

DECEMBER 14, 2023

Unacast has partnered with Google Cloud to leverage Google Cloud’s Vertex AI platform and Unacast’s location analytics platform to power Unacast’s gen AI chatbot, Una, which provides location intelligence to customers. They want to donate 50,000 meals this month, so go here to contribute. (

Marketing AI 98

Marketing AI Advertising Agencies Paid Search Agency API 98

Tomorrow People

JULY 21, 2021

Today, the high availability of data and analytics, tough commercial competition, and rising customer experience expectations, are driving demand for growth marketing. Broadly speaking, growth marketers are good at analytical thinking, experimentation, and creativity, as well as marketing. Data Analysis. Quantitative Modeling.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Vision Edge Marketing

SEPTEMBER 21, 2021

Many companies already employ scenario analysis and predictive analytics to help with anticipating what the future might bring. Remember to not only develop, but also document your processes in order to track growth. Data and the ability to apply analytics uncovers those insights. Want to Keep Trouble from Your Door?

Contingency Planning 158

Contingency Planning Planning Marketing Management Eye-Tracking 158

Martech

APRIL 24, 2024

Dig deeper: Aligning martech with your business strategy: Your blueprint for success Auditing your martech platforms and processes As a next step, I recommend creating a “Marketing Processes and Technology Landscape Analysis” spreadsheet. Here are the columns: Marketing platform. Is it used for top, middle or bottom-of-funnel activities?

Process 74

Process Top of Funnel Work Management Marketing Management 74

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. The outline should be casual yet informative, formatted for editing in a Word document. Analyze the provided Google Analytics channel data to identify audience origins and the most effective channels.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Seismic

FEBRUARY 6, 2024

Evaluating sales performance requires a strategic blend of analysis, assessment, and a commitment to continuous improvement. Documenting these reviews over time will identify patterns and provide a historical perspective for more accurate assessments.

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Webbiquity

FEBRUARY 5, 2018

As multidimensional data analysis (MDA) continues to accelerate, the hunt has intensified to find new “seams” to explore. Modern business analytics require quality inputs to optimize outputs. While the insights yielded by online data have long been documented, the value offered by event data is only now being revealed.

Enterprise Management 187

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 187

ATAK Interactive

JULY 29, 2019

Before going in and filling out the rest, add a row at the very top of the document. The post Purposeful Marketing Method: Conducting Customer List Analysis appeared first on ATAK Interactive. Identify if this customer was a first-time customer within the 12-month period of the export. In Column A, type in “Marketing Spend”.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Analysis 78

DivvyHQ

NOVEMBER 2, 2022

It will require better documentation, more sophisticated processes, more data analysis, and better tools to support a more robust endeavor. If you're looking to scale your content marketing efforts, there's a variety of things to consider. It's not like you can just throw more people at it and call it good. And that's not all.

Content Marketing 103

Content Marketing Paid Search Agency Content Analysis 103

Webbiquity

NOVEMBER 29, 2022

Moreover, the CRM analytics will generate insightful reports, helping you anticipate customer needs, make smart adjustments to your strategy, and continually adapt your operations to changing customer expectations. Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Martech

APRIL 28, 2023

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Dig deeper: 5 AI writing assistants in action Using generative AI in data analysis Generative AI models bring in a new era of advanced data visualization. Generative AI models can also improve predictive analytics.

Marketing AI 124

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 124

Sprout Social

APRIL 17, 2024

Advanced natural language processing (NLP) capabilities NLP capabilities like text analysis help the chatbot process and interpret human language and understand a comment contextually. NLP works synergistically with functions such as machine learning algorithms and predictive analytics. Wit.ai Wit.ai

Paid Search Agency 103

Paid Search Agency Marketing AI Work Management Marketing Management 103

Sprout Social

MARCH 20, 2017

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1. Instagram Engagement Analytics. Instagram Hashtag Analytics.

Analytics 104

Analytics Advertising Benchmark Ideal Customer Profiles Paid Social Agency 104

SmartBug Media

NOVEMBER 3, 2023

Tracking and analytics: Marketing attribution and sales pipeline analysis become easier, providing actionable insights. Document the experience the customer has throughout the lifecycle as well as the marketing and sales actions that occur. Create a mapping document. Be sure to document the field type (e.g.,

Hubspot 59

Hubspot Sales Qualified Leads Marketing Attribution Marketing Automation Services 59

Vision Edge Marketing

OCTOBER 23, 2023

Positioning is not a vague aspiration or sales copy; it is a well-defined, internal-only document that: Outlines a company’s current position in the market. Use surveys, interviews, and data analytics to gather valuable insights. Perform Competitive Analysis : No company is an island.

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

Marketing Insider Group

APRIL 22, 2021

Data and Analytics Tools for Startups. Use these data and analytics tools for startups to learn about your audience and engagement. Google Analytics. Google Data Studio is a lesser-known Google product for creating interactive visualizations with minimal data analysis experience. Startups can even apply for credits.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Heinz Marketing

NOVEMBER 30, 2021

A useful ICP is a strategic document that takes more than just an internal brainstorm session. It will inevitably guide key efforts down the line and therefore should include thoughtful analysis. Qualitative Analysis. Quantitative Analysis. Third-party predictive analytics can also be a supplemental source of insights.

Ideal Customer Profiles 114

Ideal Customer Profiles Profiling Ad Building Cross-Selling 114

Marketing Insider Group

MARCH 29, 2021

Quick Takeaways: Conduct a market analysis to identify target segments. Conduct a Market Analysis. Social media analytics can provide deep insights into online behavior. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Create Buyer Personas.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

SalesIntel

DECEMBER 6, 2023

Inaccurate tracking and analysis of sales data, making it difficult to identify trends and make informed decisions. These solutions encompass a wide array of functionalities, including lead identification, data enrichment, personalized outreach, predictive analytics, and multichannel engagement.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Optinmonster

MARCH 4, 2024

Tools typically provide this analysis, showing you which version is the winner. Document and Share Insights Document the testing process, results, and insights from your split test. It’s also important to avoid testing too many variables at once, as this can complicate the analysis.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Vision Edge Marketing

MARCH 10, 2020

Gavin Kilduff documented how rivalry can lead to an increased effort to succeed when he published the results of his study of long-distance runners in “ Drive to Win: Rivalry, Motivation, and Performance” in Social Psychology and Personality Science.” Post-game analysis can also be very enlightening.

Work Management 170

Work Management Marketing Management Analysis Custom Publishing 170

SmartBug Media

JULY 12, 2021

Storage, including document management, customer relationship management (CRM), and content management system (CMS). As a bare minimum, consider these three categories as the base of any marketing strategy: Storage (document storage, CRM, and CMS). Store drafts of documents. Google Analytics. Project management.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

Scoop.it

MARCH 14, 2024

For example, if you’re a company that offers document management services — that’s a strong long-tail keyword you might want to target. For example, if your brand name is ABC, the long-tail keyword you can ask your influencers to target is “ABC document management services.” Not a bad payback after approximately three weeks!”

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Martech

APRIL 19, 2023

Decision intelligence (DI) is an evolving discipline that combines data, analysis, AI, automation, and experience to make better decisions. DI helps guide decision-makers with actionable insights using optimization, simulation, and decision-analysis techniques. Calculated decisions. Next, DI reduces risk and uncertainty.

Allocation 117

Allocation Marketing Attribution Enterprise Management Marketing AI 117

Sprout Social

APRIL 25, 2024

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. This brief template will help you document both, creating a valuable resource influencers can return to as they work to craft content that resonates with your audience. Get the template 20.

Social Media 79

Social Media Template Work Management Marketing Management 79

KEO Marketing

JUNE 28, 2016

This is known as sales funnel analysis. Sales funnel analysis can be managed by developing metrics and analysis methods appropriate for the campaign model. These desired results could be document downloads, a form filled out, or a move to the next page in a series. Click-Path and Drop-Off. Contact us today.

Top of Funnel 48

Top of Funnel Analysis Stats Landing Pages 48

DivvyHQ

FEBRUARY 23, 2022

This challenge has been highly documented and debated over the years with many coming to the conclusion that it's a fools errand. You just need a few things, namely: an attribution model, access to data, and some solid tech for tracking and analysis. How do you measure revenue generated from content marketing? But it is possible.

Content 100

Content Analysis Content Marketing Generation 100

ATAK Interactive

JULY 29, 2019

Before going in and filling out the rest, add a row at the very top of the document. The post Purposeful Marketing Method: Conducting Customer List Analysis appeared first on ATAK Interactive. Identify if this customer was a first-time customer within the 12-month period of the export. In Column A, type in “Marketing Spend”.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Analysis 60

ClearVoice

APRIL 5, 2024

Using tools like HubSpot or Google Analytics, you can look at your website’s analytics and see which content generates the most page views, which content your visitors spend the most time reading, and which content results in the most conversions. Document and update your new content marketing strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

Webbiquity

JUNE 7, 2022

No matter what type of channel or CTA you’re using, there are a few best practices to keep in mind: Have clear intentions and be direct; Make CTA buttons clear and stand out from all the other visuals; Keep it short; Test the performance of CTA buttons using A/B testing and other analytical tools; and. Share vital information.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Martech

FEBRUARY 15, 2024

Learn from the data about customer needs and loyalty Share and compare at least the last quarter’s reports and analysis. Uncover some early analytics and reporting synergies You can’t succeed without data analysis, but likely the two organizations are doing different things on different schedules with different reporting metrics.

Work Management 93

Work Management Brand Identity Branding Marketing Management 93

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96