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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

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How Social Media Marketers Can Manage Multiple Projects Efficiently

Convince & Convert

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Planning is one of the most important factors for success in your social media marketing initiatives.

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

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9 Chatbot builders to enhance your customer support

Sprout Social

These builders offer a user-friendly interface with customizable templates and network integrations. Look for platforms that provide drag-and-drop functionality, pre-built templates and clear onboarding. Sprout Social Sprout Social is a social media management platform with an integrated chatbot builder.

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8 companies that use social media marketing effectively

Martech

There are many emerging social media platforms that marketers would be wise to take note of. This also enabled them to share user-generated content from social media at the same time. As a result, LEGO was able to market to both children and adults on social media and boost its overall revenue by 27%.

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How to Map Your Ecommerce Customer Journey [Template Included]

Hubspot

The customer journey is different from service based companies, because it can be much quicker (buying from Amazon or an Instagram ad). Plus, you can download some templates to help you get started. I do some research on Google and see a few ads on social media and realize I want a morning routine journal.

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Your 2020 Amazon Marketing Roadmap

Martech Advisor

Did you know that Amazon now has an audience of 310 million, and growing? By fine-tuning your Amazon marketing strategy for 2020, you can make your products stand out and resonate with customers. A whopping 1,120,901 new sellers joined Amazon’s e-commerce marketplace in 2019!

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