Buzz Marketing for Technology
JULY 13, 2009
I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. And I was looking at the “personalized recommendations” that Amazon provided me. This grouping was a little bit different with: Twitter Power, Social Media Marketing an hour a day, and LinkedIn for Dummies.
Buzz Marketing for Technology
JANUARY 5, 2010
At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Social media has forever changed the balance of nature in favor of the customer. Zappos was a beacon at the vanguard of how to communicate with customers socially which is why I believe they were so attractive to Amazon.
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Buzz Marketing for Technology
DECEMBER 29, 2010
4 P’s to Social Media Marketing - Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MARCH 25, 2010
Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. If your company is not listening to the volume of conversations out on social media – you are effectively ignoring them. Email this to a friend?
Buzz Marketing for Technology
DECEMBER 22, 2010
In January I started on a product with the Avaya Labs (formerly Bell Labs) team to create what is now known as the Avaya Social Media Manager. In the process I found that this was the BEST place to get an ROI in Social Media. This just came out on November 16, 2010 according to Amazon. But wait that’s not all!
Buzz Marketing for Technology
SEPTEMBER 22, 2010
Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms. It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Customer Service is the New Marketing Zappos was founded in 1999 and sold to Amazon for.
Buzz Marketing for Technology
JUNE 30, 2010
This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. One great spot to invest in is Social Support. Are you over weight in Acquisition?
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