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9 Chatbot builders to enhance your customer support

Sprout Social

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. They also streamline the customer journey with personalized assistance, improving customer satisfaction and reducing costs.

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Seven Ways to Increase Your Brand Influence

Webbiquity

Practice Proper Channel Management. Brands compete for the attention of their customers in real-time, across various channels. An effective way to circumvent this problem is to practice proper channel management. This is particularly important for brands with customers who purchase via different routes and devices.

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A Review of Retargeting Strategies to Test

NuSpark Consulting

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device.

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5 Black Friday trends marketers can act on this holiday season

Martech

For instance, Amazon Prime Big Deal Days drove sales in October. Apparel, beauty products, and home products account for 60% of all social commerce purchases, a 25% increase from 2021 Facebook and Instagram Shops were top-rated by responders for social commerce experience, and Facebook Shop ranked #1 for checkout experience.

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Five technology + trends changing digital marketing in 2020

ClickZ

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. 3) The rise of multi-touch attribution.

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Getting the Right Reviews for Your Business: Where and How

Navigate the Channel

Facebook allows users to leave reviews and ratings for businesses on their respective pages. Ensure your Facebook business page is up to date and actively encourage customers to share their experiences. Reviewtrackers can some specific advice on making the best of Facebook reviews , or take a peek at this overall guide from HubSpot.

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

The Early Days: Marketing in the Pre-digital Era Many things can be said about the pre-digital marketing era because of its stark difference from today’s digital-focused marketing landscape. The e-commerce giants Amazon and eBay were the most influential platforms. It was also during the 2000s when e-commerce gained massive momentum.