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Digital Audio Advertising: Everything You Need to Know

Digilant

For that reason, digital audio advertising represents an important component of any well-rounded media and advertising strategy. With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. Live Events: Using any feed.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

In this blog, I’ll tell you about what a walled garden is and why it’s a myth, how to engage with customers, and what a privacy forward strategy looks like for marketing teams & their customers. . The fact is that it’s very simple for someone to take first and third-party data, link it up and retarget consumers with ads.

Privacy 133
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4 Gaming and eSports Trends for 2024 and What it Means for Advertisers

Digilant

The broad adoption of smartphones has paved the way for many recent media habits; the rise of gaming and drastic growth in the gamer audience is one of the most significant. In 2022, gaming ad revenue only grew 7% , compared to 32% across CTV and 16% across social media. As such, there are an estimated 3.09 Let’s dive in. 1.

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Five Takeaways from Advertising Week 2023

Digilant

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. While this program aired over ten years ago, based on viewership numbers, it warrants a premium ad buy. Enter: Free Ad-Supported TV, otherwise known as FAST.

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Growing Ecommerce Business in 10+ Free Ways

Outgrow

Think of Amazon. Do not commit the sin of being absent on the go-to social media platform for growing ecommerce business – Instagram! Resource: Social Media Hacks To Grow Your Business. #5 6 Build a Community through your Blog. One of the examples we can think of is BioLite Energy’s blog. But what’s more?

eCommerce 101
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Reaching Holiday Shoppers with Programmatic Digital Advertising

Digilant

Brands that can target critical holidays shoppers with timely, relevant, and targeted ads will reap the rewards in the coming months. . We’ve identified four key holiday shopping groups: social media buyers, last-minute shoppers, charitable givers, and bargain hunters. The Digilant team is here to help. App Ownership.

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

“Generative AI focuses on creating new and original content, such as images, text and other media, by learning from existing data patterns. Predictive AI uses patterns in historical data to forecast future outcomes or classify future events. Hello, Amazon and Spotify!) This ensures that prices are competitive, yet profitable.