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Sales Pipeline Radio, Episode 247: Q & A with Karen Tiber Leland @Karenleland

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. So the concept of thought leadership, I feel has been around for a while.

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Free Marketing Books for Kindle from Amazon

Adobe Experience Cloud Blog

So instead of going broke, I thought I would see what free books I could find for my new Kindle. I went to Amazon’s website and found these little gems, all available at no cost and easily sent to your Kindle in one simple click. You can start by reviewing the top 100 Free Kindle books on the Amazon website.

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Why B2B Review Sites are Important — and Why Your Company’s Leadership Should Embrace Them

6sense

B2B buyers are more empowered than ever. They conduct more research anonymously than ever before, and have access to robust tools that simply didn’t exist a decade ago, such as B2B product review sites. Overwhelming evidence suggests that B2B review sites are positive for companies — even when the reviews aren’t.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

“For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” “We’re trusting strangers’ recommendations on Amazon and staying in their homes through Air bnb” Jaz Cummins , Director, Montford.

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Marketing influencers: our 2018 Top 30

Exo B2B

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing.

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5 Innovative Brands We Can’t Wait to See at Content Marketing World

Content Standard

Under her leadership, content marketing at GE has become as innovative as the company itself, experimenting with branded publications and sci-fi podcasts and building the kind of social media presence you’re more likely to associate with a hip startup than a multinational conglomerate over a century old.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

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