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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

“For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” “We’re trusting strangers’ recommendations on Amazon and staying in their homes through Air bnb” Jaz Cummins , Director, Montford.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

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Move From Branded Content To A Content Brand

Marketing Insider Group

Previous interviews covered Marketing Creativity , Big Data , Big Testing , Customer Experience , Thought Leadership , creating a Content Culture , the roles of Content and Technology , the Future of Search , the Science of Marketing , the rise of Content Brands and we asked whether the customer or the Content is King.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. Their point of reference is a television commercial or a film trailer, so it needs to look really good. From Television to Video Strategy. So, I did come up in local television. Hire a journalist.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. Their point of reference is a television commercial or a film trailer, so it needs to look really good. From Television to Video Strategy. So, I did come up in local television. Hire a journalist.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Digital marketing is widely used in B2B marketing.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Digital marketing is widely used in B2B marketing.