The 8 best URL shorteners for engagement and tracking in 2022
Sprout Social
APRIL 27, 2022
For example, you may have seen long URLs on Amazon s hortened to a branded URL like: [link]. You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. For example, Bitly integrates with Sprout so you can embed shortened links directly into your content during the social media workflow.
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